Learning By Doing - Publications - Faculty & Research

13 Jun 2014
Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

they do on 50 million viewers. So FIFA drives up the value of those eyeballs by selling exclusive broadcasting rights to only one broadcaster per country rather than splintering attention among multiple... View Details

Keywords: by Thales Teixeira; Sports

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

co-worker; with 150, it can do better than a family member; and with 300, better than a spouse. But then came the Cambridge Analytica fiasco, when that firm got 250,000 Facebook users to voluntarily give them access to their personal data... View Details

Keywords: by George Riedel

04 Jan 2012
What Do You Think?

Income Inequality: What’s the Right Amount?

productivity flourishes where income disparity exists to a greater extent." Susan Rushworth offered "food for thought" in citing research that led her to conclude that "the faster the economy grew (as measured by GDP),... View Details

Keywords: by Jim Heskett

30 Jan 2006
Research & Ideas

Looking Behind Bad Decisions

African government take a stand against an effective AIDS treatment drug? The inability of government to make wise tradeoffs—give up small losses for much larger gain—has been investigated by HBS professor Max Bazerman and his research... View Details

Keywords: by Manda Salls

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

example, in a February 2012 survey by the Pew Research Center, 73 percent of 2,253 adult respondents answered they would not be OK with a search engine (such as Google) keeping track of their searches and using the results to personalize... View Details

Keywords: by Carmen Nobel

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

collaborations are characterized by clear purpose, mission congruency, high and mutually balanced value creation, effective communication, and deep reciprocal commitment." —James Austin It is important to note that progression along... View Details

Keywords: by James Austin

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

couldn't do anything about it until the next harvest," she says. "What they have is already there in a printed can, so they have to sell it in the market it was packed for." “The system builds in quality by... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail

13 Nov 2000
Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

"is the extreme form of change that management teams within companies have to go through. The degree to which that change is hard is tied to how well you are doing when you attempt to do something like... View Details

Keywords: by Kenneth Liss

15 Jun 2020
Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

If one thing has been made clear by the COVID-19 pandemic, it is this: The health care system in the United States (and most other nations) is not set up to respond to a large-scale medical emergency that affects tens of thousands of... View Details

Keywords: by Rachel Layne; Health

12 Feb 2014
Research & Ideas

Private Sector, Public Good

presentation by suggesting that talking about business and the public sphere was like "dancing about architecture." Business often has no incentive to grapple with public sector problems, and those businesses that choose to... View Details

Keywords: by Dina Gerdeman

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

the Trump Administration authorized $7 billion in disaster loans for small businesses affected by COVID-19. The program helps businesses in states that have declared emergency status borrow as much as much as $2 million and repay it over... View Details

Keywords: by Danielle Kost; Service; Food & Beverage

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the... View Details

Keywords: by Sean Silverthorne; Retail

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

weren't connected before 9-11; there was no mechanism to do so." Creating change in the government sector, however, requires grappling with a deeply entrenched culture. "Democracy is the worst form of government, apart from all... View Details

Keywords: by Julia Hanna; Service

06 Aug 2014
What Do You Think?

What Is Warren Bennis’s Legacy?

recollections of Bennis or have been influenced by his writings. If so, what are the recollections or the influences? What is Warren Bennis's legacy? What do you think? To Read More: Warren Bennis, On... View Details

Keywords: by James Heskett; Education

27 Sep 2019
Video

Ronnie Screwvala

Ronnie Srewvala, who founded the Indian media conglomerate UTV in 1990 and The Swades Foundation, a non-profit in 2013, which aimed to lift a million people out of poverty, discusses the strategy pursued in... View Details

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

operational excellence, when a student, Kara Medoff Barnett (MBA '07), threw him a curveball of a question: "What is the hospital doing to teach its doctors about empathy?" It turned out that Barnett's father, also a doctor, had undergone... View Details

Keywords: by Carmen Nobel; Health

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

Citation

Educators

Purchase

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

the SBA guarantee on loans made by private banks, and also reduce fees. The impact was immediate. "It was like we turned on a light switch," she recalls, snapping her fingers. "When I left four years later, we had seen two... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

July 2021
Case

Y Combinator

By: John R. Wells

Y Combinator (YC) was a business startup accelerator based in Mountain View, California. Originally founded in Cambridge, Massachusetts, in 2005, by 2021, YC listed 2,830 companies amongst its alumni. More than 80% of these companies were still active, had been... View Details

Keywords: Venture Capital; Growth and Development; Business Startups; Decisions; Strategy