fashion - Publications - Faculty & Research

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

"Self-regulation" increasingly rings like a mantra in business. Just think of topics in the news over the past couple of months, such as the Italian fashion industry's move toward self-regulation to discourage the hiring of dangerously... View Details

Keywords: by Martha Lagace

01 Dec 2018
News

Digital Transformation

going forward,” he notes. Since founding Broad Peak Investment in Singapore 11 years ago, Ahmad has seen firsthand the effects. “We now have much better data around how businesses are performing and, in some cases, we can analyze the data in a more timely View Details

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

this the investor has seen before. Statistical models of risk and reward, supposedly prudent investment management coupled in bizarre and undisclosed fashion with the most extremely risky investments, were characteristic of the Internet... View Details

Keywords: by D. Quinn Mills

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

Web

Social Enterprise - Faculty & Research

Brian L. Trelstad Forest L. Reinhardt Michael E. Porter See All HBS Working Knowlege 09 Apr 2024 Sustaining a Legacy of Giving in Turkey Re: Christina R. Wing 05 Dec 2023 Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive... View Details

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

jimkruger In the mid-1990s, Target was a discount superstore behemoth. The retailer had set itself apart from chief rival Walmart with a focus on more upscale but wallet-friendly fashion and lifestyle lines, spurring double-digit growth... View Details

Keywords: by Dina Gerdeman; Retail

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

does to a degree but can be severely limiting in how much firms can achieve. At best, they are able to respond in a somewhat coordinated fashion when customers come to them. What they don't get is proactive development of new ideas that... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

Portrait Project

Sonali Bloom

“You’re not a real Jew.” The only other Jewish girl on my middle-school math team scoffed at me. “You’re not really Indian.” My Indian classmates excluded me from the annual Indian fashion show, year after year. “Don’t worry about them –... View Details

26 Jul 2022
Cold Call Podcast

Can Bombas Reach New Customers while Maintaining Its Social Mission?

Keywords: Fashion; Fashion

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

For sponsored content to be perceived as authentic, it has to somehow mesh with the influencer’s overall persona. A fashion influencer hocking aprons? Reasonable. A music influencer selling chips? Suspicious but not unreasonable. The key... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

brand of colorful Swatch watches. A portmanteau of "second watch," Swatch essentially introduced the idea of an inexpensive quartz watch as a fashion accessory. The strategy was wildly successful, with sales exceeding 50 million... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Fashion Industry; United States; North America

Citation

Educators

Purchase

January 2018
Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer

After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details

Citation

Educators

Purchase

Web

Industry Information - Alumni

current picture of the CPG business. CGT Consumer Goods Technology A collection of news, articles, featured content, sponsored events. A mission of being the intersection of business and technology in the global consumer goods community. Subscription required. Business... View Details

06 Jan 2016
What Do You Think?

Why Do Leaders Get Their Timing Wrong?

Summing Up Is Good Timing in Management Primarily a Function of Strategy or Culture? Timing in executing change is an important responsibility of leadership. Responses to this month’s column suggest that if timing is the result of one person’s judgment, that judgment... View Details

Keywords: by James Heskett; Fashion; Fashion

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

of any business that it wished. This proved to be an illusion, but it was one widely shared within the business world at the time. Diversification was the fashion of the moment, which managers were constantly under pressure to follow from... View Details

Keywords: by Geoffrey Jones; Consumer Products

Profile

Brandon Graves

fashion from an early age. I was her first “intern” and was fascinated to see how CADs on line sheets transformed into garments hanging on the racks of contemporary sales floors in NYC department stores. What is the best thing about your... View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

angel investor in fashion tech; Vanessa Kay, senior vice president at Moët Hennessy USA, who heads up the Veuve Clicquot, Krug, and Ruinart champagne brands; Edda Gudmundsdottir, a fashion designer and style... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

Profile

Sergio Velasquez-Terjesen

semester and January break, he participated in HBS's Start Up Bootcamp program, in which he worked with three HBS peers to launch a new line of children's clothing made from sustainable merino wool. "The marrying of fashion with... View Details

Keywords: Manufacturing/Energy; Consulting

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

Publications