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Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

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Article

No Team is an Island: How Leaders Shape Networked Ecosystems for Team Success

By: Inga Carboni, Robert Cross and Amy C. Edmondson

Today’s organizations rely on networks of dynamic systems of “agile” teams to get work done. Teams are distributed, transient, and loosely bounded in service of responsiveness and innovation. The key to this new way of doing work is managing the networked ecosystem in... View Details

Keywords: Cross-functional Teams; Teams; Interviews; Leadership; Groups and Teams; Networks

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October 2021
Case

Esquel Group: Turning Crises into Transformation

By: William C. Kirby, Adina Wong, Noah B. Truwit and John McHugh

Focuses on a Hong Kong-based, globally-established textile and apparel manufacturer and its experience in navigating turbulent geopolitical environments. Identifies ways the company has pursued business priorities while upholding its sustainability values. View Details

Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Manufacturing Industry; China; Hong Kong

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

October 13, 2021
Editorial

How Companies Can Improve Employee Engagement Right Now

By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans

A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details

Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance

October 2021 (Revised October 2022)
Case

The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen

By: Suraj Srinivasan and Li-Kuan Ni

In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged had contributed to the nationwide... View Details

October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

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September 2021
Case

Vignettes on Professional Service Firm Governance

By: David G. Fubini, Suraj Srinivasan and Li-Kuan Ni

The two vignettes within “Vignettes on Professional Service Firm Governance” (HBS No. 122-024) present various issues relating to governance in professional service firms (“PSFs”). In the first, the Managing Director of a U.S. consulting firm contemplates whether to... View Details

September 24, 2021
Article

A Labor Movement for the Platform Economy

By: Li Jin, Scott Duke Kominers and Lila Shroff

Platforms are fundamentally changing the contract between workers and companies—and the workers and creatives that create value for platform companies, and rely on platforms for their livelihoods, often have little power when it comes to getting their concerns... View Details

Keywords: Gig Workers; Decentralized Collective Action; Internet and the Web; Labor; Labor and Management Relations; Digital Platforms

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September 2021 (Revised February 2022)
Case

Sawiris Foundation: Elevating Education in Egypt

By: Brian Trelstad and Alpana Thapar

Founded in 2001 by the Sawiris family, one of the wealthiest families in Egypt, the Sawiris Foundation for Social Development (SFSD) invested in human capital and provision of basic social services for the most marginalized Egyptians. In 2015, Noura Selim’s (MBA 2013)... View Details

Keywords: Sustainable Development; Social Enterprise; Education; Social Issues; Partners and Partnerships; Growth and Development Strategy; Education Industry; Egypt

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform (Abridged)

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

September 2021
Case

Posse Foundation: Developing Strong Leaders from Diverse Backgrounds

By: John J-H Kim, Robin Mendelson and Julia Kelley

Founded in 1989, Posse Foundation was a nonprofit organization with a mission of developing future leaders who reflected the U.S.’s rich diversity. The organization ran a selective, localized admissions process in 10 U.S. cities to identify outstanding students with... View Details

September 2021 (Revised March 2024)
Case

Bühler: Mobilizing Industry around a Common Purpose

By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen

Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details

Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland

September 2021 (Revised June 2023)
Case

Serving Bud Moore (A)

By: David G. Fubini and Patrick Sanguineti

In only his third year at a Leading Strategy Consulting Firm (LSC), Gregory Davis has been assigned to a select group tasked with advising General Motors (GM), one of the largest companies in the world by revenue, on how to reorganize their entire North American... View Details

Keywords: Groups and Teams; Decisions; Relationships; Cooperation; Business and Stakeholder Relations; Outcome or Result; Restructuring

September 2021 (Revised June 2023)
Supplement

Serving Bud Moore (B)

By: David G. Fubini and Patrick Sanguineti

In only his third year at a Leading Strategy Consulting firm (LSC), Gregory Davis has been assigned to a select group tasked with advising General Motors (GM), one of the largest companies in the world by revenue, on how to reorganize their entire North American... View Details

Keywords: Decision Choices and Conditions; Relationships; Outcome or Result; Groups and Teams; Management Skills; Restructuring

2021
Other Unpublished Work

Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland

An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details

Keywords: Technical Debt; Applications and Software; Economics; Measurement and Metrics; Patents

Article

Elevate Employees, Don't Eliminate Them

By: Ryan W. Buell

The last major global shock—the 2008 recession—led to what economists call a “jobless recovery” as companies found they could get by with fewer employees. But post-pandemic, the author writes, managers should focus on changing employees’ roles instead. He has five key... View Details

Keywords: Employee Relationship Management; Customer Relationship Management; Interpersonal Communication; Value Creation

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2021
Article

How Top Managers Use the Entrepreneurial Gap to Drive Strategic Change

By: Robert L. Simons and Antonio Davila

Prior research provides strong evidence for the association between business strategy and the design and use of management control systems. We complement this research by examining the role of management control systems in situations of strategic change. We report the... View Details

Keywords: Management Control Systems; Accountability; Strategic Change; Organization Change And Adaptation; Organizational Performance; Management Systems; Organizational Structure; Corporate Accountability; Organizational Change and Adaptation; Performance

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