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Online Business Analytics Course | HBS Online

School, the John A. Paulson School of Engineering and Applied Sciences, and the Faculty of Arts and Sciences. The program consists of six core courses, two seminars, and two in-person immersions, and can be... View Details

July 1996 (Revised June 1998)
Case

Gillette Indonesia

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry

September 1993 (Revised December 1997)
Case

Loctite Corp.: International Distribution

Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details

Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong

July 1989 (Revised December 1990)
Case

CIBA-GEIGY Pharmaceuticals: Pharma International

Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details

Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria

Web

Strategy Awards & Honors - Faculty & Research

Sagar Goel, Orsolya Kovács-Ondrejkovic, and Raffaella Sadun. Tiona W. Zuzul : Included as one of the “Best 40 Under 40 Business Professors” by Poets & Quants in 2024. 2023 Bharat N. Anand : Winner of the 2023 Robert F. Greenhill Award for... View Details

July 2001 (Revised October 2002)
Case

Centra Software

By: John A. Deighton and Laetitia Pouliquen

Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details

Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry

June 2009
Supplement

Mary Kay Inc.: Asian Market Entry (B)

By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China

15 Oct 2014
News

The Next Generation of Social Networks

2016
Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel

In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details

Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation

SSRN

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HBS Entrepreneurship Summit - Alumni

Programs & Events HBS Entrepreneurship Summit NOV 4-5 4-5 NOVEMBER 2022 HBS ENTREPRENEURSHIP SUMMIT: LEADING HIGH-GROWTH VENTURES IN AN UNPREDICTABLE WORLD Brought to you by the Arthur Rock Center for Entrepreneurship and Alumni Relations... View Details

Web

The Gift of Global Talent

Garcia 24 Dec 2018 | The Indicator William Kerr on ‘The Gift of Global Talent’ James Pethokoukis 21 Dec 2018 | AEI: Political Economy The Global HR Challenge William R. Kerr 18 Dec 2018 | HR.com The Innovation Engine John View Details

07 Jun 2011
First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and... View Details

Keywords: Sean Silverthorne

December 2009 (Revised December 2012)
Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details

Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry

Web

Research - Race, Gender & Equity

Salikova considered scaling opportunities for the foundation, which provided educational opportunities for children from rural regions of Kazakhstan. Established by Kazakhstani businessman and philanthropist Aidyn Rakhimbayev, IQanat...... View Details

September 1990 (Revised November 1994)
Case

Kao Corp.

As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details

Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan

Web

Dillon House | About

Dillon House C. Douglas Dillon Dillon House was made possible through a gift from Clarence Dillon (Harvard 1905), and honored his son, C. Douglas Dillon (Harvard 1931), a US treasury secretary. Home to the MBA Admissions Office, Dillon House was designed in the... View Details

April 14, 2017
Article

Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

By: John A. Deighton

United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details

Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry