Publications

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2021
Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld

This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details

Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding

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Bibliography | Baker Library | Bloomberg Center | Harvard Business School

Remembered by His Descendants. New York: Syracuse University Press, 2007. Loeb, John L., and Frances L. Loeb. All in a Lifetime: A Personal Memoir . 1st ed. New York: J. L. Loeb, 1996. Loeb Jr., View Details

22 Jul 2024
News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details

July 2014 (Revised February 2015)
Teaching Note

Johnson & Johnson: The Promotion of Wellness

The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites... View Details

Keywords: Empoylee Wellness Programs; Human Resource Management; Corporate Management Strategy; Employee Engagement; Human Resources; Management; Organizations; Performance; Personal Development and Career; Programs; Strategy; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Europe; Asia

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Events - Business History

Events Events Upcoming Events Business History Seminar The Fall 2025 Business History Seminar, co-organized by Geoffrey Jones and Christina Lubinski, explores the theme "Rethinking Entrepreneurial History." The Seminar meets via Zoom on... View Details

2016
Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel

In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details

Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation

SSRN

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December 2009 (Revised December 2012)
Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details

Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry

December 2007 (Revised October 2008)
Case

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch

On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details

Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry

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Dillon House | About

Dillon House C. Douglas Dillon Dillon House was made possible through a gift from Clarence Dillon (Harvard 1905), and honored his son, C. Douglas Dillon (Harvard 1931), a US treasury secretary. Home to the MBA Admissions Office, Dillon House was designed in the... View Details

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Research - Race, Gender & Equity

Francophone Africa By: Paul A. Gompers , Pippa Tubman Armerding and Temitayo Lawal Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire,... View Details

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Online Business Analytics Course | HBS Online

hours of material delivered entirely online through the HBS Online course platform over an eight-week period. The Harvard Business Analytics Program is an online certificate program offered through a collaboration between Harvard Business School, the View Details

11 Apr 2017
First Look

First Look at New Research, April 11

biased forecasts for potential future employers are more likely to face favorable career outcomes and bank executives appear to profit from the analysts' bias since the bias is associated with higher levels of insider trading. Our results highlight the bias created... View Details

September 1993 (Revised December 1997)
Case

Loctite Corp.: International Distribution

Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details

Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong

July 1989 (Revised December 1990)
Case

CIBA-GEIGY Pharmaceuticals: Pharma International

Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details

Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria

15 Oct 2014
News

The Next Generation of Social Networks

25 Mar 2014
First Look

First Look: March 25

link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah... View Details

Keywords: Sean Silverthorne

April 14, 2017
Article

Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

By: John A. Deighton

United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details

Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry

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The Gift of Global Talent

Garcia 24 Dec 2018 | The Indicator William Kerr on ‘The Gift of Global Talent’ James Pethokoukis 21 Dec 2018 | AEI: Political Economy The Global HR Challenge William R. Kerr 18 Dec 2018 | HR.com The Innovation Engine John View Details

June 2009
Supplement

Mary Kay Inc.: Asian Market Entry (B)

By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China