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Show Results For
-
All HBS Web
(494)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
- March 2011
- Teaching Note
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse
Teaching Note for 508057.
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- January 2011 (Revised January 2011)
- Case
Marvel Enterprises, Inc. (Abridged)
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...
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Keywords:
Business Model;
Intellectual Property;
Rights;
Growth and Development Strategy;
Brands and Branding;
Marketing Strategy;
Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
- November 2010 (Revised March 2011)
- Teaching Note
The NFL's Digital Media Strategy
By: Anita Elberse
Teaching Note for 511055.
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- Oct 2010
- Keynote Speech
Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?
By: Anita Elberse
- Oct 2010
- Keynote Speech
Will Blockbuster Strategies Survive the Rise of Digital Technology?
By: Anita Elberse
- December 16, 2009
- Guest Column
Risks and Rewards of Celebrity Endorsements
By: Anita Elberse
Elberse, Anita. "Risks and Rewards of Celebrity Endorsements." CNN.com (December 16, 2009).
- Sep 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- June 2008 (Revised November 2010)
- Teaching Note
Grand Central Publishing
By: Anita Elberse
Teaching Note for [508036].
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Keywords:
Publishing Industry
- June 2008 (Revised February 2011)
- Teaching Note
Maria Sharapova: Marketing a Champion (A) & (B)
By: Anita Elberse
Teaching Note for [507065] and [507066].
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- Sep 2008 - 2008
- Keynote Speech
Revisiting the Long Tail: Implications for the Book Industry
By: Anita Elberse
- September 2005 (Revised May 2006)
- Background Note
Principles of Product Policy
By: Anita Elberse
Provides an introduction to key product policy issues.
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Keywords:
Product Development
Elberse, Anita. "Principles of Product Policy." Harvard Business School Background Note 506-018, September 2005. (Revised May 2006.)
- Oct 2004
- Conference Presentation
The Effectiveness of Pre-Release Advertising for Motion Pictures
By: Anita Elberse
- Jun 2005 - 2005
- Conference Presentation
The Power of Stars: Creative Talent and the Success of Entertainment Products
By: Anita Elberse
- 16 Jun 2015
- News
With Heat future uncertain, Wade studying up on business
- 25 Sep 2014
- News
The Business of Being Beyoncé
- 01 Feb 2011
- News
The World's 40 Best B-School Profs Under the Age of 40
- 22 Jul 2024
- News