Publications

17 Feb 2015
News

The First Five Years: Diogo Castro Freire (MBA 2012)

expected film to be in the cards. “Originally, I had planned on going to work for a solar startup, but I decided to pause the startup search after watching Chasing Ice, a visually compelling and beautiful documentary on the melting of... View Details

Keywords: Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries

December 2012 (Revised August 2020)
Case

Rodan + Fields Dermatologists

By: Das Narayandas, Michael Roberts and Liz Kind

The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to... View Details

Keywords: Marketing; Salesforce Management; Recruitment; Compensation and Benefits; Consumer Products Industry; Consumer Products Industry; California

March 2021 (Revised January 2022)
Case

Revlon: Surviving Covid-19

By: Kristin Mugford and Sarah Gulick

In October 2020, Revlon faced a crossroads. While it had been struggling with high levels of debt before COVID-19, the pandemic had caused it to go further into debt. Unlike other financial crises, many consumers had stopped buying skincare or cosmetics, and sales of... View Details

Keywords: COVID-19 Pandemic; Leveraged Buyouts; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Finance; Borrowing and Debt; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States

April 2008
Teaching Note

Dove: Evolution of a Brand (TN)

By: John A. Deighton

Teaching Note for [508-047]. View Details

Keywords: Consumer Products Industry; Consumer Products Industry

October 1974 (Revised June 1981)
Case

Clairol, Inc.: Appliance Division

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

Keywords: Margie Kelley; ecotourism; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

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25 Aug 2022
News

Case Study: Sound Check

space for their two-person team. Now LS is getting queries from $100 million mega brands. “These are companies that invest a lot in design to make their sites beautiful but they’re not functional in a meaningful way, and they want to know... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

Khaire is a good barometer for such estimations, having deeply researched how value and markets are constructed around creative industries and products. In studying the modern Indian art market, for example, which was just starting to... View Details

01 Jun 2022
News

What We’re Reading

the main character of The Beach, a novel by Alex Garland, I also left my homeland, friends, and family for years of the unknown, and backpacked by myself through India and Thailand, including Ko Phi Phi, where this book is set. It was once one of the most View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Sep 2006
News

High Adventure

systems, and they began raising buffalo to sell to local restaurants. The ranch today has a menagerie, including horses, chickens, ducks, a rabbit, the aforementioned rescued orphan deer, two cats, and a dog. As they settled in, the couple began looking for ways to... View Details

July 1981 (Revised December 1984)
Case

American Distilling Co. (A)

By: William E. Fruhan Jr.

Keywords: Health Industry; Health Industry; Health Industry

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28 Mar 2016
News

Drawing Connections Between Business and Art

as a commodity and an investment. Japanese culture has always valued art and incorporated it into nearly everything, Shibayama notes. Something as minor as the gift wrapping on a box is usually carefully considered and meticulously executed to a View Details

Keywords: Constantine von Hoffman

01 Mar 2015
News

Ink

This is one of her later ones in the Gamache series, but a good read whether or not one has read earlier ones.” —Don Licking (MBA 1962), on Beautiful Mystery, by Louise Penny Quoted “We live in a world where foresight is increasingly... View Details

Keywords: Sean Silverthorne; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

sells consumables including the 30,000 or so dollar stores in the United States. You only have to take a look at the UK supermarket space to see what is ahead for the US supermarket industry in this regard. Q: The book makes the case that... View Details

Keywords: by Sean Silverthorne; Retail

June 2020
Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

January 2014 (Revised January 2017)
Supplement

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details

Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

May 1981 (Revised December 1992)
Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

By: John A. Quelch

The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details

Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry