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  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets... View Details
  • 28 May 2008
  • First Look

First Look: May 28, 2008

institutional entrepreneurship. Finally, the paper highlights future directions for research on this topic. Researchers are encouraged to use this paper to build sophisticated, targeted research designs that will add value to the growing... View Details
Keywords: Martha Lagace
  • 01 Aug 2023
  • Cold Call Podcast

Can Business Transform Primary Health Care Across Africa?

Keywords: Re: Regina E. Herzlinger; Pharmaceutical; Health
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

“Analysts were viewed as second-class citizens, some reporting they were told to fetch coffee for agents,” the researchers write. “Conversely, agents working on conventional law enforcement cases, previously the heroes of the FBI, felt their View Details
Keywords: by Carmen Nobel
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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  • Web

Curriculum - Business & Environment

Sustainability, Innovation, Strategy, Supply Chain Management The case describes BMW's electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools... View Details
  • 21 Dec 2011
  • Research & Ideas

The Most Common Strategy Mistakes

about the value chain (the supply side). You can't have competitive advantage without both. “The granddaddy of all mistakes is competing to be the best, going down the same path as everybody else and... View Details
Keywords: by Joan Magretta
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

producers who supply the industry. Equally hit are supply chain partners who move goods across the country. "It’s going to take some time to retool operating models to be able to succeed in this new environment.” Coming into 2020,... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • June 2018 (Revised January 2019)
  • Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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  • May 2024
  • Background Note

Net Revenue Retention: Unpacking the Dynamics of Customer Monetization

By: Elie Ofek, Barak Libai and Eitan Muller
Firms and investors alike are beginning to recognize the importance of tracking how revenues from existing customers are evolving over time and to appreciate the value in understanding what might explain changes in these revenues. Consequently, in addition to looking... View Details
Keywords: Customer Relationship Management; Revenue; Measurement and Metrics; Customer Value and Value Chain
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  • Web

Online Business Strategy Course | HBS Online

Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets Will Tip Strategies for... View Details
  • 27 Sep 2011
  • First Look

First Look: September 27

model for explaining how network resources contribute to organizational performance. Reach is the extent to which an organization's network connects it to diverse and distant partners. Richness represents the potential value of the... View Details
Keywords: Sean Silverthorne
  • 28 Mar 2016
  • Research & Ideas

What's a Boss Worth?

them look better. But how much of an effect does a good or bad boss have on workers, really? Harvard Business School Assistant Professor Christopher Stanton sets out to ask that question in The Value of Bosses, a paper recently published... View Details
Keywords: by Michael Blanding; Service
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

productive. Sincere, informed acknowledgement of these efforts can go a long way. Recognize outstanding accomplishments during meetings or some other way. For example, gifts and services are appreciated by people more than ever before. Gifts of consumable items are... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 10 Feb 2003
  • Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

customer values of convenience, availability, product or service functionality, and relationship, creates a reason for the customer to buy. But, you also must eliminate reasons for the customer not to purchase. Various adjunct services,... View Details
Keywords: by Benson P. Shapiro

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
    • Web

    Business History - Faculty & Research

    Management ; Business Earnings ; Financial Statements ; Change Management ; Disruption ; Volatility ; Transition ; Crime and Corruption ; Cost vs Benefits ; Decision Making ; Decision Choices and Conditions ; Decisions ; Demographics ; Ethics ; View Details
    • Web

    Advisory Board - Entrepreneurship

    research. Mr. Burgstone also serves as Faculty Chair and Adjunct Professor of the Center for Entrepreneurship and Technology at the University of California, Berkeley. Earlier in his career he was co-founder and CEO of SupplierMarket, a leading internet supply View Details
    • August 2020
    • Case

    Zoom Video Communications: Eric Yuan's Leadership During COVID-19

    By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez
    In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details
    Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California
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    • Web

    Strategy for Universities & Nonprofits - Institute For Strategy And Competitiveness

    helps leading universities and nonprofits develop a strategic focus and deliver more value to the people and communities they serve. Strategy for Non-Profits The Museum Value View Details