Publications

06 Sep 2023
News

3 Mistakes First-Time Managers Make with Digital Transformation

Web

Turnarounds and Transformation - Course Catalog

HBS Course Catalog Turnarounds and Transformation Course Number 1636 Professor Ranjay Gulati Spring; Q3Q4; 3.0 credits 12 sessions Paper/Project (formerly Entrepreneurial Management in a Turnaround Environment) Career Focus This course is... View Details

August 2018
Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin

Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

The influence of a nation's history, infrastructure, and culture permeates all aspects of life within the country, including the norms, values, and behaviors of managers in its national companies. Nationally influenced behavioral characteristics become an ingrained... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

December 2023
Article

Recover, Explore, Practice: The Transformative Potential of Sabbaticals

By: Kira Schabram, Matt Bloom and DJ DiDonna

Sabbaticals have seen an exponential growth in adoption over the last two decades and are ascribed extensive benefits by employers and employees alike. Little is known, however, about how individuals spend their time or how their experiences impact them after they... View Details

Keywords: Sabbatical; Personal Development and Career; Employees

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February 1995
Background Note

Note on Reengineering, Transformation and New Management Principles

By: Richard L. Nolan

Keywords: Management Practices and Processes

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February 1999 (Revised June 1999)
Case

Transformation of Pratt & Whitney North Haven (Abridged)

By: H. Kent Bowen, Jeffrey L. Bradach, Linda A. Hill and Kristin Doughty

Business unit manager Tom Hutton has empowered a group of hourly workers to purchase grit blast equipment for two cells. The capital purchase decision runs into some problems when the two cells fail to reach an agreement on which equipment to purchase. A rewritten... View Details

Keywords: Business Units; Decision Making; Labor; Managerial Roles; Failure; Problems and Challenges; Power and Influence; Hardware

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March 2009
Teaching Note

Publicis Groupe 2009: Toward a Digital Transformation (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309085]. View Details

Keywords: Transition; Mergers and Acquisitions; Problems and Challenges; Globalization; Expansion; Organizational Change and Adaptation; Business Model; Advertising Industry

12 Sep 2024
News

AI in Marketing: Transforming Strategies and Enhancing Engagement

26 Apr 2024
News

How to Transform Daily Habits into Life-Changing Rituals

06 May 2025
Video

IKEA’s climate transformation journey with CEO Jesper Brodin

01 May 2001
News

Transforming Corner - Office Strategy into Frontline Action

Keywords: Orit Gadiesh, James L. Gilbert

24 Apr 2014
News

Transforming nonprofits with business-oriented insights that scale impact

Tom Tierney (MBA 1980) is working to empower social entrepreneurs, mission-driven organizations, and philanthropists to build a better world. The Bridgespan Group, the professional services firm he cofounded with Jeff Bradach (PhDOB 1992) in 1999, collaborates with... View Details

March 2021 (Revised August 2021)
Case

Nayana Mawilmada: Transforming Urban Development in Sri Lanka

By: Joshua D. Margolis and Mahima Rao-Kachroo

In February 2018, Nayana Mawilmada (Nayana), investment head for the Sri Lankan government’s ambitious $40 billion Megapolis project, must weigh an attractive job offer to move from the public sector to the private sector. A massive government project aimed at... View Details

Keywords: Change Management; Transformation; Decision Making; Public Sector; Experience and Expertise; Strategic Planning; Work-Life Balance; Transportation; Risk and Uncertainty; Power and Influence; Personal Development and Career; Real Estate Industry; Rail Industry; Transportation Industry; South Asia; Sri Lanka; Boston; Virginia; United States

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

Forthcoming
Article

Achieving Epilepsy Care for All: Ecosystem-Based Transformation

By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura

Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details

Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery

May 2015
Case

Transforming Alkermes into a Global Biopharmaceutical Company

By: C. Fritz Foley and Nicholas Haas

In the summer of 2011, Jim Frates, CFO of Alkermes faced choices about how to finance the acquisition of Dublin, Ireland-based Elan Drug Technologies (EDT)—a deal that was expected to close in the fall. The case describes the history of Alkermes, provides information... View Details

Keywords: Financing; Debt; Merger; CFO; Financial Management; Biotechnology Industry; Pharmaceutical Industry; United States; Europe