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      • October 2015 (Revised October 2016)
      • Case

      Paez

      By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
      Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain
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      Avery, Jill, Maria Fernanda Miguel, and Laura Urdapilleta. "Paez." Harvard Business School Case 316-085, October 2015. (Revised October 2016.)
      • 2015
      • Other Teaching and Training Material

      Entrepreneurship Reading: Launching Global Ventures

      By: William R. Kerr
      Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
      Global ventures are those that weave... View Details
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      Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
      • Other Article

      Leadership, Innovation, and Strategic Change: A Conversation with Michael Tushman

      By: Michael L. Tushman, Sorah Seong, Yeongsu Kim and Gabriel Szulanski
      Continuing the emerging tradition of the Knowledge and Innovation (K&I) Interest Group at the Strategic Management Society (SMS) Conference to interview foundational scholars in strategic management, we invited Professor Michael Tushman from Harvard Business School... View Details
      Keywords: Innovation; Technological Change; Management Education; Technological Innovation; Leadership; Change Management; Business Education
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      Tushman, Michael L., Sorah Seong, Yeongsu Kim, and Gabriel Szulanski. "Leadership, Innovation, and Strategic Change: A Conversation with Michael Tushman." Journal of Management Inquiry 24, no. 4 (October 2015): 370–381.
      • Article

      The Cost of Capital for Alternative Investments

      By: Jakub W. Jurek and Erik Stafford
      Traditional risk factor models indicate that hedge funds capture pre-fee alphas of 6% to 10% per annum over the period from 1996 to 2012. At the same time, the hedge fund return series is not reliably distinguishable from the returns of mechanical S&P 500 put-writing... View Details
      Keywords: Hedge Funds; Required Returns; Downside Risk; Index Options; Investment Funds; Cost of Capital; Investment Return; Risk and Uncertainty; Financial Services Industry
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      Jurek, Jakub W., and Erik Stafford. "The Cost of Capital for Alternative Investments." Journal of Finance 70, no. 5 (October 2015): 2185–2226.
      • September 2015
      • Technical Note

      The On-Demand Economy

      By: Cynthia A. Montgomery, James Weber and Elizabeth Anne Watkins
      This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several companies including Uber and Airbnb that exemplify this new mode of competition, a model that threatens to disrupt traditional firms. Uber provides... View Details
      Keywords: Regulation; Reform; Disruption; Disruptive Innovation; Strategy; Technological Innovation; Labor; Employment; Working Conditions; Human Capital; Rights; Organizational Design; Social and Collaborative Networks; Service Industry
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      Montgomery, Cynthia A., James Weber, and Elizabeth Anne Watkins. "The On-Demand Economy." Harvard Business School Technical Note 716-405, September 2015.
      • September 2015 (Revised September 2020)
      • Case

      Gap Inc.: Refashioning Performance Management

      By: Joshua Margolis, Paul McKinnon and Michael Norris
      In 2014, clothing retailer Gap Inc. rolled out a new performance management process for headquarters staff that did away with a traditional rating and ranking system. The new process involved informal monthly meetings between managers and their reports, and it more... View Details
      Keywords: Performance Management; Retail; HR; Motivation and Incentives; Performance; Management; Human Resources; Performance Evaluation; Apparel and Accessories Industry; Retail Industry
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      Margolis, Joshua, Paul McKinnon, and Michael Norris. "Gap Inc.: Refashioning Performance Management." Harvard Business School Case 416-019, September 2015. (Revised September 2020.)
      • September 2015 (Revised March 2017)
      • Case

      Château Margaux (Abridged)

      By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie, Eric E. Vogt, and Robert J. Dolan. "Château Margaux (Abridged)." Harvard Business School Case 516-034, September 2015. (Revised March 2017.)
      • September 2015
      • Article

      Banks as Patient Fixed-Income Investors

      By: Samuel G. Hanson, Andrei Shleifer, Jeremy C. Stein and Robert W. Vishny
      We examine the business model of traditional commercial banks when they compete with shadow banks. While both types of intermediaries create safe "money-like" claims, they go about this in different ways. Traditional banks create money-like claims by holding illiquid... View Details
      Keywords: Shadow Banking; Safe Money-like Claims; Commercial Banking
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      Hanson, Samuel G., Andrei Shleifer, Jeremy C. Stein, and Robert W. Vishny. "Banks as Patient Fixed-Income Investors." Journal of Financial Economics 117, no. 3 (September 2015): 449–469. (Internet Appendix Here.)
      • Fall 2015
      • Article

      Doing Well by Doing Good? Community Development Venture Capital

      By: Josh Lerner and Anna Kovner
      This paper examines the investments and performance of community development venture capital (CDVC). We find substantial differences between CDVC and traditional venture capital (VC) investments: CDVC investments are far more likely to be in nonmetropolitan regions and... View Details
      Keywords: Social Enterprise; Venture Capital
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      Lerner, Josh, and Anna Kovner. "Doing Well by Doing Good? Community Development Venture Capital." Journal of Economics & Management Strategy 24, no. 3 (Fall 2015): 643–663.
      • August 2015 (Revised March 2017)
      • Case

      Planters Nuts

      By: Robert J. Dolan and Donald K. Ngwe
      In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details
      Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry
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      Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts." Harvard Business School Case 516-004, August 2015. (Revised March 2017.)
      • August 2015 (Revised October 2023)
      • Case

      Eastman Kodak Company: Restructuring a Melting Ice Cube

      By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
      In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
      Keywords: Restructuring; Finance; Strategy; Investment; United States
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      Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Case 216-006, August 2015. (Revised October 2023.)
      • July 2015
      • Case

      Vita: Cosmetics in the Nordics

      By: Das Narayandas, Krishna Palepu and Kerry Herman
      Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's... View Details
      Keywords: E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet and the Web; Growth and Development Strategy; E-commerce; Beauty and Cosmetics Industry; Retail Industry; Norway
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      Narayandas, Das, Krishna Palepu, and Kerry Herman. "Vita: Cosmetics in the Nordics." Harvard Business School Case 516-013, July 2015.
      • July 2015 (Revised April 2016)
      • Case

      Lomography: Analog in a Digital World

      By: John T. Gourville, Karol Misztal and Emer Moloney
      In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses... View Details
      Keywords: Positioning; Product Lines; Product Line Management; Mission and Purpose; Organizational Change and Adaptation; Technological Innovation; Brands and Branding; Fine Arts Industry; Manufacturing Industry; Technology Industry
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      Gourville, John T., Karol Misztal, and Emer Moloney. "Lomography: Analog in a Digital World." Harvard Business School Case 516-006, July 2015. (Revised April 2016.)
      • July 2015 (Revised September 2017)
      • Case

      Ron Johnson: A Career in Retail

      By: Das Narayandas, Joshua D. Margolis and Ryan Raffaelli
      In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
      Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Organizational Behavior Modification; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Competition; Retail Industry; United States
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      Narayandas, Das, Joshua D. Margolis, and Ryan Raffaelli. "Ron Johnson: A Career in Retail." Harvard Business School Case 516-016, July 2015. (Revised September 2017.)
      • June 2015 (Revised August 2016)
      • Case

      Apple's Future: Apple Watch, Apple TV, and/or Apple Car?

      By: David B. Yoffie and Eric Baldwin
      In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the... View Details
      Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Retail Industry; Electronics Industry
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      Yoffie, David B., and Eric Baldwin. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Case 716-401, June 2015. (Revised August 2016.)
      • 2015
      • Book

      Strong Brands, Strong Relationships

      By: Susan Fournier, Michael Breazeale and Jill Avery
      From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
      Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
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      Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
      • Article

      The Economy of Fear: H.P. Lovecraft on Eugenics, Economics and the Great Depression

      By: Sophus A. Reinert
      The early twentieth-century weird writer Howard Phillips Lovecraft is today best remembered for his genre defining style of academic noir pulp fiction. Yet in focusing on certain tropes of his work, such as the many memorable monsters he created to populate his... View Details
      Keywords: H.P. Lovecraft; Society; Economics
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      Reinert, Sophus A. "The Economy of Fear: H.P. Lovecraft on Eugenics, Economics and the Great Depression." Horror Studies 6, no. 2 (October 2015): 255–282.
      • Article

      Do Strict Capital Requirements Raise the Cost of Capital? Bank Regulation, Capital Structure and the Low Risk Anomaly

      By: Malcolm Baker and Jeffrey Wurgler
      Traditional capital structure theory predicts that reducing banks' leverage reduces the risk and cost of equity but does not change the weighted average cost of capital, and thus the rates for borrowers. We confirm that the equity of better-capitalized banks has lower... View Details
      Keywords: Capital Structure; Banks and Banking; Banking Industry
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      Baker, Malcolm, and Jeffrey Wurgler. "Do Strict Capital Requirements Raise the Cost of Capital? Bank Regulation, Capital Structure and the Low Risk Anomaly." American Economic Review: Papers and Proceedings 105, no. 5 (May 2015): 315–320.
      • 2015
      • Book

      Economic Analysis of the Digital Economy

      By: Avi Goldfarb, Shane Greenstein and Catherine Tucker
      As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic... View Details
      Keywords: Information Technology; Economics
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      Goldfarb, Avi, Shane Greenstein and Catherine Tucker, eds. Economic Analysis of the Digital Economy. University of Chicago Press, 2015.
      • Article

      Real Effects of Relational Contracts

      By: Steven Blader, Claudine Gartenberg, Rebecca Henderson and Andrea Pratt
      How important are factors such as "firm culture" and "employee engagement" in driving firm performance? Increasing evidence from a wide range of fields suggests that productivity differs widely across firms, even after the inclusion of careful controls for factors such... View Details
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      Blader, Steven, Claudine Gartenberg, Rebecca Henderson, and Andrea Pratt. "Real Effects of Relational Contracts." American Economic Review: Papers and Proceedings 105, no. 5 (May 2015): 452–456.
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