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- Faculty Publications (134)
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- All HBS Web (406)
- Faculty Publications (134)
- 10 Apr 2012
- First Look
First Look: April 10
market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details
Keywords: Carmen Nobel
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding Bricks to Clicks: The Effects of... View Details
Keywords: Martha Lagace
- 05 Feb 2013
- First Look
First Look: Feb. 5
impacts applications even among academically stronger students. Finally, athletic success effects are greater at public schools than at private schools. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44101 Do Bonuses Enhance Sales... View Details
Keywords: Sean Silverthorne
- Profile
Arthur Rock
with it a surge magical new hardware, software and services that lead directly to the current world of the Internet, powerful mobile devices and a hyper-connected globe where all knowledge is at our fingertips. “I was never 100 percent... View Details
- 07 Jun 2011
- First Look
First Look: June 7
born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million... View Details
Keywords: Sean Silverthorne
- 17 Mar 2015
- News
The First Five Years: Adam Enbar (MBA 2010)
everything. I would get in at 6 a.m. to clean the office and make coffee, and then just do whatever needed to be done in order to move the ball forward, from sales and marketing to finance and accounting (top of my mind during the first... View Details
- 02 Mar 2016
- News
The New Space Race
Cornell works for Blue Origin, where she is head of astronaut strategy and sales and supports engine sales for the space exploration company. Along with a few dozen fellow employees, all dressed in royal... View Details
Keywords: Robert S. Benchley
- 18 Feb 2015
- First Look
First Look: February 18
System Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of View Details
Keywords: Sean Silverthorne
- Web
Print View - Course Catalog
top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing, Entrepreneurial Management Lou Shipley Spring 2026 Q3 1.5 Building Trusted Organizations General Management Sandra Sucher Fall 2025 Q2 1.5 Building and... View Details
- 31 Jul 2012
- First Look
First Look: July 31
sales through innovative deal structures. Purchase this case:http://hbr.org/search/912416-PDF-ENG Schuberg Philis Thomas J. DeLong and Daniela BeyersdorferHarvard Business School Case 412-092 The Dutch professional service firm Schuberg... View Details
Keywords: Carmen Nobel
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and customer databases to select the next season’s assortment. Peck was... View Details
Keywords: Carmen Nobel
- 19 Oct 2010
- First Look
First Look: October 19, 2010
specialized). We also examine whether team familiarity—team members' prior experience working with one another—helps teams to better manage challenges created by task changes and greater interpersonal team diversity. Using detailed project—and individual—level data... View Details
Keywords: Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
consumer." The Personal Book software program is one tool that helps Nordstrom's sales staff do this. In it, they can record personal information about their customers, including size and color... View Details
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
School Case 415-013 Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A) Over the course of a tumultuous weekend in April 2010, André Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and... View Details
Keywords: Sean Silverthorne
- 15 Jan 2008
- First Look
First Look: January 15, 2008
product design, production, distribution, and system integration may be split up among hundreds or even thousands of firms. Different firms will design and produce the different components of a complex artifact (like the processor, peripherals, and View Details
Keywords: Martha Lagace
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
Devices: Challenges and Opportunities for U.S. Regulators and Innovators By: Gordon, William J., and Ariel Dora Stern Abstract— Software has become an increasingly important component of medical device technology. Through legislation like... View Details
Keywords: Dina Gerdeman
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Quelch and Rodriguez wrote a case in May about Philips, which started in 1891 as a light bulb manufacturer in the Netherlands and, more recently, has become a major manufacturer of medical devices and software sold primarily to hospitals.... View Details
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between advertising View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 16 Feb 2016
- First Look
February 16, 2016
on average, the implementation of the preferential incentive plan was associated with improvements in sales. Also, we find that this plan was associated with greater improvements in sales and gross profits as well as reductions in the... View Details
Keywords: Sean Silverthorne
- 02 Aug 2016
- First Look
August 2, 2016
stores, TCS went public in late 2013. Since its IPO, same store sales have suffered, and the company's stock in early 2016 was trading well below its IPO price. As such, the company's culture and Foundation Principles were being put to... View Details
Keywords: Sean Silverthorne