Publications

15 Jun 2012
News

How Competition Can Encourage Unethical Business Practices

Article

A Theories-in-Use Approach to Building Marketing Theory

By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga

This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details

Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory

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June 1996 (Revised November 1996)
Background Note

Economic Gains from Trade, The: Theories of Strategic Trade

The theory of competitive advantage is one of the most widely accepted economic principles among economists. The theory, as well as substantial historical evidence, suggest that free trade raises national income, while government intervention in trade relations... View Details

Keywords: Competitive Advantage; Trade

Educators

Purchase

05 Dec 2016
Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy because in their minds, they’re... View Details

Keywords: by Dina Gerdeman

Research Summary

Utilizing Display, Feature and Price Promotions: Getting the Biggest Bang for the Buck

Firms are continuously looking for more efficient ways to influence consumers to purchase their brand. Professor Lemon is conducting research to understand what motivates consumers' purchases of products and services. Her research suggests new strategies for category... View Details

December 24, 2019
Editorial

Why It’s So Hard to Change People’s Commuting Behavior

By: Ariella Kristal and Ashley Whillans

Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details

Keywords: Satisfaction; Behavior; Employees

01 Oct 2019
News

Competing for deposit growth

11 May 2018
News

Online Ad Targeting Does Work—As Long As It's Not Creepy

December 24, 2019
Article

Why It's So Hard to Change People's Commuting Behavior

By: Ariella S. Kristal and A. V. Whillans

Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details

Keywords: Sustainability; Motivating People; Time And Wellbeing; Time Stress; Commuting; Behavior; Change; Motivation and Incentives

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2015
Working Paper

Toxic Workers

By: Michael Housman and Dylan Minor

While there has been a strong focus in past research on discovering and developing top performers in the workplace, less attention has been paid to the question of how to manage those workers on the opposite side of the spectrum: those who are harmful to organizational... View Details

Keywords: Strategic Human Resource Management; Misconduct; Worker Productivity; Superstar; Ethics; Performance Productivity; Personal Characteristics; Employees

SSRN

December 2015
Article

Introduction: New Perspectives on Corporate Capital Structure

By: Viral Acharya, Heitor Almeida and Malcolm Baker

The National Bureau of Economic Research held a symposium titled "New Perspectives on Corporate Capital Structures" on April 5–6, 2013 in Cambridge, Massachusetts. In its call for the submission of theoretical and empirical papers for the symposium, the NBER noted that... View Details

Keywords: Capital Structure; Economic Growth; Financial Crisis; Corporate Finance

15 May 2015
Research & Ideas

Kids Benefit From Having a Working Mom

supplemented these data with data on employment opportunities and gender inequality across countries. The survey included several pages of questions related to gender attitudes, home life, and career path. The View Details

Keywords: by Carmen Nobel

2017
Article

Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?

By: Benjamin Handel and Joshua Schwartzstein

Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we call mental gaps resulting from wrong priors/worldviews, or relevant... View Details

Keywords: Information; Consumer Behavior

2019
Working Paper

‘Organizing’, ‘Innovating’ and ‘Managing’ in Complexity Space

By: Michael C. Moldoveanu

We two-dimensional measure of organizational complexity that distinguishes between the informational and computational dimensions of complexity and aims to function as a maximally context-invariant environment for posing fundamental questions about organizational... View Details

Keywords: Organizational Dynamics; Organizations; Complexity; Adaptation; Innovation and Invention

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

today's business environment, says Roy Y.J. Chua, an assistant professor in the Organizational Behavior Unit at Harvard Business School who has focused his research on exploring how such collaboration can effectively take place. A... View Details

Keywords: by Michael Blanding

March 2020
Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz

At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details

Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior