Publications

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30 Jun 2020
What Do You Think?

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

Macarthur and several of us (including our first faculty, Profs. David Bell, James Cash, Marie-Therese Flaherty, John Kao, and myself) engaged in creating a Summer Venture in Management program at the School in the summer of 1983. The... View Details

Keywords: by James Heskett; Education

Teaching Interest

Executive Education

By: Shawn A. Cole

Shawn Cole regularly teaches executive education. He has taught in the ACCION microfinance in the HBS-ACCION Microfinance Program on Strategic Leadership, View Details

March 2004 (Revised February 2005)
Case

Emerging Business Opportunities at IBM (A)

By: David A. Garvin and Lynne Levesque

By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the... View Details

Keywords: History; Business or Company Management; Talent and Talent Management; Corporate Entrepreneurship; Corporate Strategy

September 2003 (Revised January 2005)
Case

Bridges to Excellence: Bringing Quality Health Care to Life

By: Richard M.J. Bohmer, Ingrid Marie Nembhard and Robert Galvin

General Electric launched Bridges to Excellence Diabetes Care Link, a program through which enrolled physicians receive bonuses of up to 10% of their salary for delivering quality care to diabetic patients covered by a participating employer or health plan. A day... View Details

Keywords: Health Care and Treatment; Motivation and Incentives; Programs; Ethics; Quality; Moral Sensibility; Service Delivery; Compensation and Benefits; Health Industry

October 25, 2022
Article

Why Sharing Economic Growth with the Community Is Good Business

By: José A. Tiburcio, Lino Miguel Dias and Robert S. Kaplan

Subsistence dairy ranchers in Central America struggle to stay afloat during the dry season when grass is scarce. Global life sciences company Bayer has launched a program to enable them to produce their own corn silage feed. The results of this program are helping to... View Details

Keywords: Sharing Economy; Innovation; Economic Growth; Poverty; Production; Supply Chain; Social Enterprise; Agriculture and Agribusiness Industry; Central America

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June 2008 (Revised February 2011)
Case

Year Up: A Social Entrepreneur Builds High Performance

By: Allen S Grossman and Naomi Greckol-Herlich

Year Up, a nonprofit job-skills training program for low-income, urban youth has run four successful programs in four cities for the past seven years. Now, after an ambitious capital campaign, the organization is poised to grow into a national program in an attempt to... View Details

Keywords: Social Entrepreneurship; Growth Management; Quality; Nonprofit Organizations; United States

Teaching Interest

Overview

By: Lynn S. Paine

Ms. Paine currently teaches Boards of Directors and Corporate Governance in the second-year MBA program. She also co-chairs the HBS flagship programs for corporate directors Making Corporate Boards More Effective, Advanced Corporate Director Seminar, as well as its... View Details

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

April 2021
Supplement

Buy Online, Pickup in Store: CEO Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada

September 1986 (Revised February 1990)
Background Note

A Note on Quality: The Views of Deming, Juran, and Crosby

By: David A. Garvin

Describes the three distinct approaches to quality management represented by W. Edwards Deming, Joseph Juran, and Philip B. Crosby. Designed to introduce students to the elements of statistical quality control, structured approaches to quality improvement, and zero... View Details

Keywords: Quality; Performance Improvement; Mathematical Methods

July 2002 (Revised January 2003)
Case

Harrah's Entertainment, Inc: Rewarding Our People

By: Thomas J. DeLong and Vineeta Vijayaraghavan

Marilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing bonus payout program is effective at motivating employees or whether it should be revised and/or replaced. A recent... View Details

Keywords: Customer Satisfaction; Economic Slowdown and Stagnation; Compensation and Benefits; Employees; Human Capital; Management Style; Motivation and Incentives; Alignment; Entertainment and Recreation Industry

November 1997 (Revised February 1998)
Case

WESCO Distribution, Inc.

By: Das Narayandas

In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program... View Details

Keywords: Restructuring; Customer Satisfaction; Growth and Development; Growth and Development Strategy; Distribution; Sales; Balance and Stability; Distribution Industry; Electronics Industry

November 1991 (Revised June 1993)
Case

Accounting for Frequent Fliers

By: William J. Bruns Jr.

Airline frequent flier programs offer members the opportunity to earn free flights by accumulating mileage. Accounting and reporting the obligations of airlines and the cost of frequent flier programs raises difficult measurement issues. In 1991, the U.S. Securities... View Details

Keywords: Cost; Fair Value Accounting; Policy; Air Transportation Industry; United States

March 2016 (Revised January 2023)
Teaching Note

Carla Ann Harris at Morgan Stanley

By: Lakshmi Ramarajan

This case follows Carla Ann Harris, an African-American executive on Wall Street, from her childhood to the eve of her 20th year at Morgan Stanley. In addition to her professional identity as an investment banker, Harris is also an accomplished gospel singer, an... View Details

Keywords: Decision Choices and Conditions; Identity; Personal Development and Career; Success; Values and Beliefs; Social Entrepreneurship; Financial Services Industry

Teaching Interest

Senior Executive Leadership Program, India (SELPI)

By: Sunil Gupta

India is one of the fastest growing economies. This modular program is designed to hone the business and leadership skills of executives who are planning to leverage the opportunities in this emerging market.

Related link: View Details

February 2008 (Revised February 2008)
Case

University of Chicago Graduate School of Business

By: Srikant M. Datar, David A. Garvin and James Weber

The University of Chicago Graduate School of Business offered a discipline-based, flexible MBA program to full time, evening, weekend, and executive MBA students. At a time when other MBA programs were introducing significant changes to their curricula, Chicago felt... View Details

Keywords: Change Management; Higher Education; Training; Management Style; Problems and Challenges; Education Industry

November 1982 (Revised November 1984)
Case

Information Resources, Inc. (A)

Information Resources, Inc. (IRI) is a small but rapidly growing marketing research firm. IRI's major product, BehaviorScan, provides the most completely controllable and measurable marketing program testing facility in the world. It includes UPC electronic scanning at... View Details

Keywords: Product Development; Product Marketing