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  • Web

A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

the then-dominant paradigm of scientific management had led managers to believe. The social system, which defined a worker’s relation to her work and to her companions, was not the product of rational View Details
  • 03 Mar 2023
  • Research & Ideas

When Showing Know-How Backfires for Women Managers

negatively associated with their departments’ performance. Implications beyond retail and gender While Feldberg’s research focused on a bricks-and-mortar grocery chain, its findings apply to other fields. Women engineering managers,... View Details
Keywords: by Kara Baskin; Consumer Products; Consumer Products
  • February 2010
  • Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld
In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details
Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil
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  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

encourages the psychological safety necessary for cultivating a growth mindset among employees. To nurture that sense of shared purpose, as well as customer-centric thinking, participants described how they sent cross-functional or cross-level teams to observe... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • November 1992 (Revised December 1992)
  • Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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  • 22 Feb 2024
  • Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

carved out a product manager or adjacent role for me to step into. I ended up joining Starlink at SpaceX, where I had a terrific summer working on the Growth team in LA - and even overlapped with alum and now SpaceX employee Kate Sweeney... View Details
  • June 1998 (Revised April 2000)
  • Case

GM Powertrain

By: Amy C. Edmondson and Mikelle Eastley
Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details
Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Auto Industry; United States
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  • Web

Asia Pacific - Global

direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve student engagement and performance, reduce... View Details
  • Web

Organizational Behavior - Faculty & Research

their levels of passion, which negates the benefits the team provides. We first conducted an experience-sampling study at an engineering company involved in the production and maintenance of critical... View Details
  • Profile

Yaoxin Ding

automotive program in the world” at the University of Michigan. After graduation, he became the only non-PhD engineer at Cummins, where he worked on efficient gasoline engines for the Chinese market. Two... View Details
  • 23 Nov 2021
  • Book

What It Takes to Build an Organizational Culture That Wins

Nadella, the CEO of Microsoft who assumed the reigns of the software giant at a juncture when growth had plateaued and ennui enshrouded the mission. Nadella undertook a speedy cultural transformation at the same time he engineered a shift... View Details
Keywords: by Avery Forman
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new View Details
Keywords: Sean Silverthorne
  • December 1991 (Revised February 1992)
  • Case

Dayton Electric Corp.

By: Steven C. Wheelwright
Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details
Keywords: Product Design; Strategic Planning; Research and Development; Business Divisions; Decisions; Forecasting and Prediction; Product Development; Technological Innovation; Machinery and Machining; Manufacturing Industry; Ohio
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  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

engineer products and packaging to hit key retail price points. This may mean downsizing package sizes, something the candy industry always does in response to inflation. 4. Use Promotions. If you've always... View Details
Keywords: by John Quelch
  • 04 Sep 2019
  • Blog Post

A Guided Experience into the World of Entrepreneurship

This blog is a repost from the HBS Recruiting blog. An engineer by training, Stan Chang, MS/MBA 2020 candidate in the SEAS/HBS joint degree program, came to Harvard to “balance a business curriculum with an advanced View Details
  • Web

About - Business & Environment

science more accessible, useful, and intuitive so that everyone on Earth can build their climate literacy and mindfully prepare for the consequences that climate change is likely to bring. Spencer earned a B.S. in Industrial Engineering... View Details
  • Web

ハーバード - Global

stage of a "go/no go" decision. March 2024 | Case Kawasaki Heavy Industries Bets on Clean Hydrogen By: Professor Gunnar Trumbull; Akiko Kanno; Nobuo Sato Kawasaki Heavy Industries (KHI), an engineering manufacturer headquartered in Japan,... View Details
  • 04 Apr 2019
  • Blog Post

Finding Your Creative Outlet on Campus

HBS podcast designed to take an in-depth look at various people in the MBA community.  Early in the year, I was interviewed for an episode about creatives on campus. A few weeks later, I decided to get involved as the podcast’s Marketing Director. As a fiction writer... View Details
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

the world. If my goal had been to explore the historical roots of consumer protection, the U.S. case would have been a natural focus. German companies have been able to excel in highly engineered products in... View Details
Keywords: by Sean Silverthorne; Retail
  • 10 Jan 2018
  • Blog Post

8 Tips to Help You Prepare for the Case Method

Ninad Kulkarni just wrapped up the fall semester at HBS and wanted to share what he learned about the case method after his first few months in the classroom.  About NinadI grew up in a suburb outside of Mumbai. After earning my View Details