Publications

Publications

Filter Results: (467) Arrow Down

Show Results For

← Page 19 of 467 Results →
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Related
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

to an orthodoxy of capital controls in 1944 and then back again by 1994? How have such standards of appropriate behavior been codified and transmitted internationally? Contrary to conventional accounts, Abdelal argues that neither the... View Details
Keywords: Martha Lagace
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne
  • 21 Aug 2012
  • First Look

First Look: August 21

Eccles, George Serafeim, and Jorge Amar Publication:Ideia sustentável (June 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ideiasustentavel.com.br/2012/06/brasil-uma-sociedade-sustentavel/   Working PapersField Evidence on Individual... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2013
  • Research & Ideas

Hiding From Managers Can Increase Your Productivity

Companies all over the world have striven for transparency in the workplace, literally tearing down walls in an effort to let managers and employees observe each other. Take, for example, one of the 14 key principles of The Toyota Way, Toyota Motor Corp.'s View Details
Keywords: by Carmen Nobel; Manufacturing
  • 01 Jun 2010
  • News

Rethinking the MBA

heights? Datar: There is no question that the need for people with leadership and managerial skills is greater than ever. So on the one hand, demand is terrific. But on the other, we’re seeing all the issues that David talked about plus... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 13 Aug 2008
  • Research & Ideas

The Inner Life of Leaders

To what extent does a leader's inner life affect his or her behavior and actions toward other people? HBS professor emeritus Abraham Zaleznik, skilled in the practice of psychoanalysis and an admirer of the insights of Sigmund Freud, is... View Details
Keywords: by Martha Lagace
  • 03 Nov 2015
  • First Look

November 3, 2015

November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication of standard moral hazard models is overuse of... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2018
  • Research & Ideas

The Open Office Revolution Has Gone Too Far

(like employee satisfaction). Those are fine for understanding individual perceptions, but aren’t so good at quantifying real behavioral responses and organizational performance outcomes from open offices. The gap between perceptions and... View Details
Keywords: Re: Ethan S. Bernstein
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results... View Details
Keywords: Martha Lagace
  • 01 Sep 2012
  • News

Curb Your Smartphone Habit

much bigger, which is the amount of time we are “on”—meaning at work or monitoring work remotely. Workaholics are nothing new in the managerial ranks, but technology has made a 24/7 connection to work the norm for many more people than... View Details
Keywords: Deborah Blagg; smartphones; Colleges, Universities, and Professional Schools; Educational Services; Telecommunications; Information
  • 02 Feb 2016
  • First Look

February 2, 2016

observers rate those who reveal even questionable behavior more positively (experiments 4A and 4B). The negative impact of hiding holds whether opting not to disclose unflattering (drug use, poor grades, and sexually transmitted diseases)... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2012
  • First Look

First Look: April 3

steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted.... View Details
Keywords: Carmen Nobel
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

Media.) Download the paper: http://www.hbs.edu/research/pdf/09-039.pdf From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America Authors:Marion Fourcade and Rakesh Khurana Abstract As the main producers of... View Details
Keywords: Martha Lagace
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

produce rigorous, managerially relevant research, and I’d like to see more out there,” he says. “In the case of advertising effectiveness, I thought: What if you take small businesses and give them advertisements for a three-month span,... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

perspectives can reduce these egocentric (self-centered) judgments such that people claim that it is fair for them to take less; however, the consideration of others' thoughts and perspectives actually increases egoistic (selfish) View Details
Keywords: Sean Silverthorne
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

restraints it will face. Better CSR performance is the result of improved stakeholder engagement, which in turn reduces the likelihood of opportunistic behavior and pushes managers to adopt a long-form... View Details
Keywords: by Staff
  • 26 Mar 2013
  • First Look

First Look: March 26

bonds. Insurance companies have capital requirements tied to the credit ratings of their investments. Conditional on ratings, insurance portfolios are systematically biased toward higher yield, higher CDS bonds. This behavior appears to... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

extremely hard to do. Worse yet, it doesn't work. The bulldog doesn't suddenly become beautiful because it was forced to wear lipstick. Nothing else about the bulldog or its behavior has changed. It makes the bulldog angry. And the use of... View Details
Keywords: by Rosabeth Moss Kanter