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Show Results For
- All HBS Web
(10,117)
- People (56)
- News (2,618)
- Research (5,608)
- Events (33)
- Multimedia (70)
- Faculty Publications (3,477)
- Web
Develop Your Career Vision - Alumni
Careers Develop Your Career Vision Careers Develop Your Career Vision Your career and life vision is unique and evolving. It encompasses what you want to be doing holistically – from work to family to free... View Details
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal... View Details
Keywords: by Staff
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
Administration. “Part of that is affecting what people in other countries perceive your country to be.” What does it take to create Denmark’s reputation for modern design or Bali’s Eat Pray Love-style picture of tropical centeredness? Ofek examined the underlying... View Details
- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- 2024
- Other Unpublished Work
A Proposal for the IMF: A New Instrument of International Liquidity Provision for Emerging Markets and Developing Economies
By: Laura Alfaro, Guillermo Calvo, José de Gregorio, Augusto de la Torre, Pablo Guidotti, Enrique Mendoza, Ernesto Talvi, Liliana Rojas-Suarez and Andrés Velasco
This paper addresses a critical flaw in the international financial system: the failure to address the inherent asymmetry between countries that issue reserve currencies and those that do not, leaving the latter vulnerable during systemic liquidity crises. We propose... View Details
Keywords: Macroeconomics; Emerging Markets; Financial Markets; International Finance; Developing Countries and Economies; Latin America
Alfaro, Laura, Guillermo Calvo, José de Gregorio, Augusto de la Torre, Pablo Guidotti, Enrique Mendoza, Ernesto Talvi, Liliana Rojas-Suarez, and Andrés Velasco. "A Proposal for the IMF: A New Instrument of International Liquidity Provision for Emerging Markets and Developing Economies." Comité Latinoamericano de Asuntos Financieros (CLAAF) Statement, 345, October 2024.
- Web
Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! New Creating View Details
- 01 Dec 2011
- News
Harvard to Restart Allston Development
The Harvard Corporation in September endorsed a plan to restart development of a science complex on Western Avenue across from HBS and to create an “enterprise research” campus with a hotel and conference center. In an open letter to the... View Details
- January 2003
- Case
Mountain Dew: Selecting New Creative
The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the senior management skills needed to interpret ads are highlighted. View Details
Holt, Douglas B. "Mountain Dew: Selecting New Creative." Harvard Business School Multimedia/Video Case 503-038, January 2003.
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
- November 2000 (Revised April 2004)
- Case
Airbus A3XX: Developing the World's Largest Commercial Jet (A)
By: Benjamin C. Esty and Michael Kane
In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details
Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry
Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)
- October 1997 (Revised September 2003)
- Case
Eli Lilly and Company: Drug Development Strategy (A)
By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
- October 2009
- Teaching Note
Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)
Teaching Note for [308052]. View Details
- 24 Nov 2015
- Research & Ideas
Developing Your Next CEO for the Family Business
A good book on CEO succession is The CEO Within by my Harvard Business School colleague Joe Bower. Bower studied how companies perform after hiring a new CEO, noting whether the successor had been recruited from inside or outside the... View Details
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- Article
New Sales Realities
Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent... View Details
Cespedes, Frank V. "New Sales Realities." International Journal of Sales Transformation 7.1 (April 2021): 26–27.
- 12 Nov 2019
- News
‘She Build’: Creating an All-Women Real Estate Development Team
- 13 Jan 2023 - 14 Jan 2023
- Conference Presentation
India’s Quest for Sustainable Growth in a New Global Reality:: The Need for a Region- and Sector-Driven Approach
By: Christian H.M. Ketels and Michael E. Porter
Keywords: Sustainable Growth; Economic Development; Economic Growth; Developing Countries and Economies; Employment; India
Ketels, Christian H.M., and Michael E. Porter. "India’s Quest for Sustainable Growth in a New Global Reality: The Need for a Region- and Sector-Driven Approach." Paper presented at the 2nd Global Conference on Regional Development, Talent Institute and Tsinghua University, School of Public Policy and Management, Shenzen, China, January 13–14, 2023.
- 01 Apr 2002
- Conference Presentation
To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise
By: Andrew McAfee and Alan MacCormack
- March 2023
- Article
Developing Moral Muscle in a Literature-based Business Ethics Course
By: Inge M. Brokerhof, Sandra J. Sucher, P. Matthijs Bal, Frank Hakemulder, Paul G. W. Jansen and Omar N. Solinger
Moral subjectivity (e.g., reflexivity, perspective-taking) is a necessary condition for moral
development. However, widely used approaches to business ethics education, rooted in
conceptualizations of ethical development as objective and quantifiable, often neglect... View Details
Brokerhof, Inge M., Sandra J. Sucher, P. Matthijs Bal, Frank Hakemulder, Paul G. W. Jansen, and Omar N. Solinger. "Developing Moral Muscle in a Literature-based Business Ethics Course." Academy of Management Learning & Education 22, no. 1 (March 2023): 63–87.
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)