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- All HBS Web (571)
- Faculty Publications (91)
- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
intellectual content." A Balancing Act Carter Brown, who now chairs the cable television arts network Ovation and sits on the boards of some twenty nonprofit, public, and private institutions, observes, "You always have to be careful in... View Details
- 01 Apr 1999
- News
Short Takes
Management from 1960 to 2000," Nolan highlights the critical shifts in the four eras in the evolution of IT. The Industrial Era, he writes, created an automation mindset, while the Data Processing Era led to organizational transformations. He analyzes the dawning of... View Details
Keywords: Eileen K. McCluskey
- Web
3 Technologies that Will Change the World - Course Catalog
creating new forms of value capture (NFT’s for example) and, most of all, moving the provision of trust from institutions and governments to network protocols that have no central authority. They challenge the core notions of View Details
- 05 Jun 2015
- Blog Post
The HBS Investment
what I thought it would be. I had a clear bright line in my mind of what the cost would mean to me: a safety net of insurance in the brand name, potentially a better job in three years after graduation, and this supposed View Details
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
to gain experience across strategy, product, and operations within the healthcare space. She took that experience into her EC year, where she was able to continue to build her network and flex her skills. It was in her EC year that Rachel... View Details
- 28 Aug 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Investment Banking
students where people can thrive in the culture.” This is the case for both the bulge bracket banks with significant brand recognition on campus and the boutique banks. Students see the value of experience in both types of organizations... View Details
- Web
Digital Transformation - HBS Online
quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby largely... View Details
Keywords: Dina Gerdeman
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details
Keywords: Sean Silverthorne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
substantial variation exists across organizations with regard to management, suggesting frictions in the broader diffusion of management knowledge. We argue that peer networks may allow for the diffusion of productive management across... View Details
Keywords: Carmen Nobel
- 01 Dec 2009
- News
Robert Goodwin
initial project is completed. What are your current projects? We have three formal projects in Rwanda, India, and Honduras. In Rwanda, we’re helping Mission Schools International, founded by Brendan Kennealey (MBA ’06), establish a View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
$60 million foundation operates through a range of networks, among funders and grantees, to achieve broad impact. Funder networks and foundations that work through a network approach are relatively uncommon... View Details
Keywords: Martha Lagace
- Career Coach
Sasha Grinshpun
Sasha (HBS '02) combines her gift for quickly gauging life passions of HBSers with her experience in formulating effective job searches for them to score their dream jobs. Her eclectic background spanning consulting, design thinking, and entrepreneurial ventures puts... View Details
- Profile
Evelyne White
the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business.... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne