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  • All HBS Web  (7,129)
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  • June 2020
  • Background Note

Customer Management Dynamics and Cohort Analysis

By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
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Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
  • Fall 2013
  • Article

The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers

Accounting performance measures are often argued to lead to short-sighted behavior by managers facing intertemporal decisions. We assess the association between different types of performance measures and the time horizon of business unit managers who have profit... View Details
Keywords: Management Practices and Processes; Performance Evaluation
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Bouwens, Jan, Margaret A. Abernethy, and Laurence van Lent. "The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers." Contemporary Accounting Research 30, no. 3 (Fall 2013): 925–961.
  • 05 Sep 2006
  • Working Paper Summaries

Optimal Reserve Management and Sovereign Debt

Keywords: by Laura Alfaro & Fabio Kanczuk
  • 30 Jan 2012
  • Research & Ideas

Measuring the Efficacy of the World’s Managers

tells me that I give great hugs.") "We had very interesting experiences," Sadun recalls. "Once, a student was interviewing a manager, and during the interview she got a marriage proposal. The manager wanted her to... View Details
Keywords: by Carmen Nobel
  • 17 Feb 2003
  • Research & Ideas

Rating Fund Managers by the Company They Keep

right funds to follow. Since distinguishing ability from luck in investing is always a challenge, that last requirement may not be so easy to fulfill. Q: Do you think the Web-based data input accounting standards such as XBRL would affect... View Details
Keywords: by Ann Cullen
  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • September 2022
  • Article

Tone at the Bottom: Measuring Corporate Misconduct Risk from the Text of Employee Reviews

By: Dennis W. Campbell and Ruidi Shang
This paper examines whether information extracted via text-based statistical methods applied to employee reviews left on the website Glassdoor.com can be used to develop indicators of corporate misconduct risk. We argue that inside information on the incidence of... View Details
Keywords: Management Accounting; Management Control; Corporate Culture; Corporate Misconduct; Risk Measurement; Organizational Culture; Crime and Corruption; Risk and Uncertainty; Measurement and Metrics
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Campbell, Dennis W., and Ruidi Shang. "Tone at the Bottom: Measuring Corporate Misconduct Risk from the Text of Employee Reviews." Management Science 68, no. 9 (September 2022): 7034–7053.
  • 05 Jul 2006
  • Working Paper Summaries

The Cycles of Theory Building in Management Research

Keywords: by Paul R. Carlile & Clayton M. Christensen
  • February 2002 (Revised November 2002)
  • Case

Activity-Based Management at W.S. Industries (B)

By: V.G. Narayanan and Jeremy Cott
Describes activity-based budgeting at W.S. Industries. Also describes target costing-led product redesign, and product, customer, and order profitability. View Details
Keywords: Activity Based Costing and Management; Operations; Energy Industry; India
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Narayanan, V.G., and Jeremy Cott. "Activity-Based Management at W.S. Industries (B)." Harvard Business School Case 102-063, February 2002. (Revised November 2002.)
  • August 2017
  • Article

Relationship Between Labor and Delivery Unit Management Practices and Maternal Outcomes

By: Avery C. Plough, Grace Galwin, Zhonghe Li, Stuart R. Lipsitz, Shehnaz Alidina, Natalie J. Henrich, Lisa R. Hirschhorn, William R. Berry, Atul A. Gawande, Doris Peter, Rory McDonald, Donna L. Caldwell, Janet H. Muri, Debra Bingham, Aaron B. Caughey, Eugene R. Declercq and Neel T. Shah
OBJECTIVE: To define, measure, and characterize key competencies of managing labor and delivery units in the United States and assess the associations between unit management and maternal outcomes. METHODS: We developed and administered a management measurement... View Details
Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Outcome or Result; United States
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Plough, Avery C., Grace Galwin, Zhonghe Li, Stuart R. Lipsitz, Shehnaz Alidina, Natalie J. Henrich, Lisa R. Hirschhorn, William R. Berry, Atul A. Gawande, Doris Peter, Rory McDonald, Donna L. Caldwell, Janet H. Muri, Debra Bingham, Aaron B. Caughey, Eugene R. Declercq, and Neel T. Shah. "Relationship Between Labor and Delivery Unit Management Practices and Maternal Outcomes." Obstetrics & Gynecology 130, no. 2 (August 2017): 358–365.
  • 02 Nov 2006
  • Working Paper Summaries

Resolving Information Asymmetries in Markets: The Role of Certified Management Programs

Keywords: by Michael W. Toffel
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

sports industry accounted for around $50 billion in revenues in the United States in 2007, up from just under $35 billion in 2001. On a global scale, total revenues are expected to be nearly $100 billion this year, compared with $70... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and on academics to understand these phenomena. “Existing strategy... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 2007
  • Casebook

Managing School Districts for High Performance: Cases in Public Education Leadership

By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson
Managing School Districts for High Performance brings together more than twenty case studies and other readings that offer a powerful and transformative approach to advancing and sustaining the work of school improvement. At the center of this work is the... View Details
Keywords: Management; Strategy; Leadership; Public Sector; Organizational Design; Education; Performance Improvement
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Childress, Stacey, Richard F. Elmore, Allen S. Grossman, and Susan Moore Johnson, eds. Managing School Districts for High Performance: Cases in Public Education Leadership. Cambridge, MA: Harvard Education Press, 2007.
  • 11 Jul 2007
  • Working Paper Summaries

Managing Proprietary and Shared Platforms: A Life-Cycle View

Keywords: by Thomas R. Eisenmann; Technology
  • Research Summary

Overview

The Information Age has introduced well-received opportunities to track performance. Fitbits and Fuelbands allow individuals to track their own performance; companies like Uber and leading hospitals help you choose a driver or a doctor based on how others rated... View Details

Keywords: Management Accounting; Disclosure; Performance Measurement; Incentives; Control; Education; Education Industry; Health Industry; Transportation Industry; Energy Industry; Auto Industry; United States; Japan; India
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

consider other options in China. "I have no regrets," he adds, "because I learned so much from that experience." Now working in strategic planning for Philip Morris International's China operations, Klump is part of a small View Details
Keywords: by Garry Emmons
  • July 2017
  • Article

The Four Stages to Becoming an Excellent Front-Line Sales Manager

By: Frank V. Cespedes
Sales occupations account for more than 10% of the total U.S. labor force, and that official estimate is almost certainly low: In an increasingly service economy, many people who do business development for a living are not listed as “sales” for reporting purposes.... View Details
Keywords: Salesforce Management
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Cespedes, Frank V. "The Four Stages to Becoming an Excellent Front-Line Sales Manager." Quotable (July 2017).
  • August 1988
  • Background Note

Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment

By: Benson P. Shapiro
Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
Keywords: Customer Relationship Management; Risk and Uncertainty; Social Psychology
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Shapiro, Benson P. "Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment." Harvard Business School Background Note 589-015, August 1988.
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