Publications

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

07 Jun 2011
First Look

First Look: June 7

their effects and achieve better outcomes in competitive contexts. Working Papers"DEFENSE ACQUISITION REFORM: An Elusive Goal-1960 to 2010 Authors:J. Ronald Fox, David Allen, Thomas Lassman, Walton Moody, and Philip Shiman An... View Details

Keywords: Sean Silverthorne

Web

Frequently Asked Questions - Research Computing Services

can I request an account on the HBSGrid? Please fill out this form . If you have any questions or your needs are not captured by the form, please contact RCS (research@hbs.edu or 5-6100). How can I request research software? Please review the View Details

01 Oct 1999
News

Banking on Success

outlook for the next fifty years, I would say it's sensational. How would you rate your personal computing skills? I've kept up pretty well, by necessity. You can't get a stock quote today without being able to use a computer. Our ability to produce View Details

Keywords: Deborah E. Blagg

15 Dec 2003
Research & Ideas

The New Global Business Manager

demands." In turn, they can talk to the functional managers who maintain oversight on the company's resources—its financial, human, or information assets—and who are able to see how those need to be developed and diffused around the... View Details

Keywords: by Cynthia Churchwell

21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

merger and acquisition activity in the year following the interview. Also, the communication styles that emerged from jointly utilizing text and image data had more statistical power in explaining variability in the data, as compared to... View Details

Keywords: by Michael Blanding

March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

Web

Judges - Alumni

Investors can only take in so much information in one meeting #2 - Be clear on why YOU are the best person to lead this company. As an investor, I am always looking for strong "founder business fit" #3 - Be clear on why NOW is the time... View Details

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

Remember the old saying: "It is not the size of the dog in the fight. It is the size of the fight in the dog." Gauging asymmetries is so essential to predicting outcomes because the availability of information about a threat or... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

04 Oct 2018
Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

began gathering demographic information on individual VCs to better understand if their gender or race influenced a firm’s performance. “It was a real guerilla research effort,” he says. Starting with commercial data on 14,000 VC... View Details

Keywords: by Michael Blanding; Banking; Financial Services

June 2022 (Revised August 2023)
Case

Strategic Innovation at the United Nations: A Network of Ecosystems

By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein

In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details

Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

in most of its major markets, reinforced by cross-border scale economies in such areas as trading, logistics, information technology, and innovation (in the broadest sense of the term). Mixing and matching was possible in this case... View Details

Keywords: by Pankaj Ghemawat

September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

Administration. “Those who choose the offering will engage with it more.” Equally important, the researchers found that in this context, identifying negatives prominently had an “insignificant effect” on customer acquisition rates.... View Details

Keywords: by Danielle Kost

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States