Publications

25 Feb 2002
Research & Ideas

MNCs in Asia: Investing in the Future

use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that are here to stay— Nicholas Howson, Paul, Weiss, Rifkind,... View Details

Keywords: by Julia Hanna

22 Nov 2019
Video

Merrill J. Fernando

Merrill Fernando, founder of Sri Lanka's largest and most global tea brand, Dilmah, discussed the importance of establishing local brands.

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Web

Faculty & Research

customer segment. HBS Working Paper When Batteries Meet Hydrogen: Dual-Storage Investments for Load-Shifting Purposes By: Christian Kaps and Simone Marinesi Power systems account for nearly 40% of global emissions. As the world tries to... View Details

August 2019 (Revised March 2022)
Case

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek and Danielle Golan

Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details

Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry

Career Coach

Jessica Mbaeliachi

to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details

Keywords: Emerging Markets; Health Care

March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

Chip Bergh is a Senior Lecturer at Harvard Business School. Prior to joining HBS, Chip served as president and chief executive officer of Levi Strauss & Co. (LS&Co.) from September 2011 until January 2024. He also served on the Company’s Board of Directors... View Details

Binod Chaudhary

Keywords: Diversified

Madame Nguyen Thi Phuong Thao

Keywords: Aviation

Career Coach

Marc Herson

Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company... View Details

Keywords: Emerging Markets; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Social Enterprise; Telecommunications

October 2019 (Revised February 2020)
Case

Relevent and LaLiga: Bringing Spanish Soccer to America

By: Anita Elberse and David Moreno Vicente

“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry

Keywords: Food Production

May 2003 (Revised November 2005)
Case

Marks & Spencer: The Phoenix Rises

By: Joseph L. Bower

The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a... View Details

Keywords: Global Strategy; Recruitment; Leadership Development; Crisis Management; Supply and Industry; Business Strategy; Competitive Strategy; Segmentation; Retail Industry

09 Nov 2010
First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a View Details

Keywords: Sean Silverthorne

22 Sep 2016
News

Innovation Under Constraint: Constructing a Turnaround at Lego

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

By: John A. Quelch

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom