Disruptive Technology - Publications - Faculty & Research

July 2022 (Revised February 2024)
Teaching Note

The DivaCup: Navigating Distribution and Growth

Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details

Citation

Purchase

March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details

Citation

Educators

Purchase

January 2017
Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise

By: Joseph B. Fuller and Christopher Payton

On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston

Citation

Purchase

May 2007
Article

Location Strategies and Knowledge Spillovers

By: Juan Alcacer and Wilbur Chung

Given the importance of proximity for knowledge spillovers, we examine firms' location choices expecting differences in firms' strategies. Firms will locate to maximize their net spillovers as a function of locations' knowledge activity, their own capabilities, and... View Details

Keywords: Business Strategy; Corporate Strategy; For-Profit Firms; Knowledge Management; Research and Development; Organizational Change and Adaptation; Disruptive Innovation; Five Forces Framework; Cost Management; Technology; Competition; United States

Citation

Find at Harvard

Read Now

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

Management Review What to Do When Industry Disruption Threatens Your Career By: Groysberg, Boris, Eric Lin, and Whitney Johnson Abstract—This article discusses how to diagnose the risks that disruptive... View Details

Keywords: Dina Gerdeman

April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

Citation

Educators

Purchase

June 2020
Case

RBC: Transforming Transformation (A)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia

In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details

Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada

Citation

Educators

Purchase

02 Feb 2016
First Look

February 2, 2016

Education By: Snook, Scott, and Rakesh Khurana Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50349 forthcoming Administrative Science Quarterly Environmental Demands and the Emergence of Social Structure: View Details

Keywords: Sean Silverthorne

Web

Lifelong Learning - Alumni

Career Management Climate Change Diversity and Inclusion Economy, Government Entrepreneurship Finance and Operations Governance and Boards Happiness, Purpose and Meaning Health Care Management and Leadership Marketing and Communications Navigating Work and Life... View Details

Summer 2018
Book Review

Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age

By: William A. Sahlman

Leslie Berlin's book Troublemakers, is an engaging and insightful people-first exploration of the roots of Silicon Valley, from the late 1960s to the early 1980s. Berlin portrays seven individuals who played important roles at critical junctures in the... View Details

Keywords: Silicon Valley; Technological Innovation; Disruptive Innovation; History; California

Citation

Find at Harvard

Purchase

January 2025
Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small

The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details

Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia

Citation

Educators

Purchase

Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry

Program

Leading Change and Organizational Renewal

agent of corporate change and organizational renewal. Details Drive the changes your organization needs to thrive Anticipate, evaluate, and proactively respond to external shifts Analyze disruptive View Details

February 2000 (Revised August 2000)
Case

Boston.com

By: Thomas R. Eisenmann and Jon K Rust

How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details

Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Information Technology Industry; Information Technology Industry; United States

Citation

Educators

Purchase

Web

Podcasts - Managing the Future of Work

change overblown? The Harvard economist presents the long view on technological disruption and updates the post-secondary picture. Ed Glaeser on Cities, Work, and Why America Struggles to Build 12 FEB 2025 |... View Details

Web

Research Areas - Doctoral

govern international economic transactions as globalization proceeds. 3. Entrepreneurship research focuses on the identification and pursuit of entrepreneurial opportunities; domestic and international funding of entrepreneurial endeavors; innovation, particularly... View Details

May 2010 (Revised June 2012)
Case

From Imitation to Innovation: Zongshen Industrial Group

By: Willy Shih and Nancy Hua Dai

As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details

Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Manufacturing Industry; Motorcycle Industry; China

Citation

Educators

Purchase

November 2010
Case

Spudnik, Inc.

By: William A. Sahlman and Elizabeth A. Kind

This case describes the plan to finance a revolutionary new television set manufacturing business in late 2009. Yatin Mundkur, a venture capitalist at Artiman Ventures, has recruited a team of veteran eecutives from the optical disk drive business, to design large... View Details

Keywords: Technological Innovation; Information Technology; Venture Capital; Disruptive Innovation; Corporate Finance; Electronics Industry

Citation

Educators

April 2019 (Revised March 2020)
Case

Handy: The Future of Work? (A)

By: Nien-hê Hsieh and Kieron Stopforth

Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments... View Details

Keywords: Employment; Working Conditions; Entrepreneurship; Compensation and Benefits; Internet and the Web; Ethics; Fairness; Service Industry; United States

Citation

Educators

Purchase

July 2013 (Revised March 2015)
Case

Carl Zeiss and Free-Form Production: Can We See Clearly Yet?

By: Willy Shih

The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around... View Details

Keywords: History; Demand and Consumers; Disruptive Innovation; Vertical Integration; Theory; Technology Adoption; Health Industry

Citation

Educators

Purchase