Publications

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details

Keywords: by Hong Luo and Alberto Galasso

19 Apr 2004
Research & Ideas

Birth of the American Salesman

most significant time period in terms of transforming sales and American business? A: The birth of modern salesmanship occurred in the late nineteenth and early twentieth centuries with the rise of large mass manufacturing firms. National... View Details

Keywords: by Laura Linard

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

digital nomad visas to attract a global workforce. Digital nomad visas allow tourists to legally work in a foreign country, creating a boon for areas trying to attract remote workers and for companies... View Details

Keywords: by Kara Baskin

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

Karthik, David F. Drake, and Douglas Fearing Abstract—Mobile money systems, platforms built and managed by mobile network operators to allow money to be stored as digital currency, have burgeoned in the developing world as a mechanism to... View Details

Keywords: Sean Silverthorne

25 Aug 2003
Research & Ideas

Why IT Does Matter

effectiveness has come the ability to do things truly differently. American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. The firms were the first in their industries to see... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

bring to life the stories of a diverse and passionate array of changemakers, through projects like Pathways to a Just Digital Future and our Glass-Shattering Leaders case series, and our teaching material collections. Role models are one... View Details

Keywords: by Colleen Ammerman and Boris Groysberg

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

investment firm Act III Holdings, said that although sales at restaurants in his investment portfolio were initially down more than 80 percent, he’s seen incremental improvements each week as more locations implement creative ways to improve sales, such as View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

mask on first, before attempting to assist others” is a potent metaphor. In the blink of an eye, self-care for leaders of organizations has transformed from a feel-good nostrum to a strategic first priority. Companies cannot afford to... View Details

Keywords: by Sean Silverthorne

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a relentless focus on differentiation through "wow" products instead of chasing scale. How should he organize and manage the company's response to View Details

Keywords: Dina Gerdeman

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Andrew Binns, a consultant affiliated with HBS’s Digital Initiative. Tushman, the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus, chairs the Advanced Management Program at HBS. He co-wrote the book with... View Details

Keywords: by Lane Lambert

August 2018 (Revised October 2019)
Case

C3.ai—Driven to Succeed

By: Robert Simons and George Gonzalez

CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details

October 2021 (Revised June 2022)
Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

17 Nov 2020
Research & Ideas

Why a Blended Workforce May Be Key to Lasting Competitive Advantage

In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details

Keywords: by Joseph B. Fuller

August 2020 (Revised September 2020)
Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio