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2019
Working Paper

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

By: Hong Luo and Julie Holland Mortimer

Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails... View Details

Keywords: Copyright Infringement; Field Experiment; Intellectual Property; Lawfulness

SSRN

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

02 May 2019
Sharpening Your Skills

How To Ask Better Questions

not in having all the right answers, but rather in asking the right questions. Teaching The DealShowing emotion, asking questions, and understanding your own strengths and weaknesses can be key to a... View Details

Keywords: by Kristen Senz

May 2022 (Revised June 2022)
Case

Proposing to Redesign a Global Investment Bank

By: David G. Fubini

A major, NYC-based, global investment bank is looking to rethink its Systems strategy amid a rapidly evolving digital landscape. Your firm has served the client across most of its major geographies on a range of substantial Systems and IT efforts, but is facing... View Details

Keywords: Consulting; Professional Services; Business and Stakeholder Relations; Digital Strategy; Presentations; Competitive Strategy; Consulting Industry; New York (city, NY)

Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details

Suraj Srinivasan

Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

Keywords: accounting industry; financial services

February 2011 (Revised December 2012)
Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld

Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details

Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry

Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

01 Sep 2009
First Look

First Look: September 1

While HGO met with some early market success, ultimately its fate would hinge on how other parts of the company viewed it and on how the rest of the company was performing financially. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/608098-PDF-ENG Intel NBI:... View Details

Keywords: Martha Lagace

March 2020 (Revised June 2023)
Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga

Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details

Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms

TeachingInterests

Designing and Executing Corporate Revitalization

By: Ranjay Gulati

Given today's turbulent environment, business leaders are seeking a new path to success for their companies. But while many firms talk about transforming themselves around current trends such as digitization and remote work, most struggle when it comes to... View Details

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two major ways in which companies... View Details

27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

innovations, or selling services—to step up and lead without a hierarchy. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages. Already they are revolutionizing marketing by shifting... View Details

Keywords: by Staff

13 Dec 2019
Blog Post

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell

was finally ready to start EverlyWell a few years later, her education at HBS allowed her to jumpstart the company. Everlywell is a health and wellness company that provides at-home lab testing kits and digital results. The company offers... View Details

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

right number of machines and eliminate inefficiencies. Pilot programs by the company showed a huge amount of time lost, for example, while recalibrating CT machines between head and abdominal scans, each of which require very different... View Details

Keywords: by Michael Blanding; Computer

January 2015
Case

Burberry in 2014

By: Anita Elberse

In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details

Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain

05 Nov 2014
HBS Seminar

CV Harquail, Authentic Organizations and Stevens Institute of Technology

December 2009 (Revised January 2010)
Case

Managing Talent at Bertelsmann AG (A)

By: Boris Groysberg, Nitin Nohria, Mark Maletz and Kerry Herman

Bertelsmann's EVP HR Immanuel Hermreck and his team were focused on four key HR issues. Three of these were somewhat discreet: improving Bertelsmann's employer brand; managing Bertelsmann talent across the firm's decentralized businesses; and ensuring early... View Details

Keywords: Talent and Talent Management; Recruitment; Retention; Selection and Staffing; Leadership Development; Strategic Planning; Competitive Advantage; Media and Broadcasting Industry; Germany