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    Using AI to Adjust Your Marketing and Sales in a Volatile World

    Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

    • February 2022
    • Case

    Cleveland Clinic Abu Dhabi (Abridged)

    By: Linda A. Hill and Emily Tedards
    In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By... View Details
    Keywords: Organization Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
    Related
    • 21 Jan 2020
    • Research & Ideas

    Lessons for Retailers from the Rebirth of Indie Bookstores

    Reinventing Retail: The Novel Resurgence of Independent Bookstores, published this month. A bookstore anthropologist Since 2012, Raffaelli has examined how indie bookstores have survived and thrived in the digital era. The research... View Details
    Keywords: by Michael Blanding; Entertainment & Recreation
    • May 2025 (Revised May 2025)
    • Supplement

    Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (D)

    By: Linda A. Hill and Lydia Begag
    This fourth installment in the Pfizer Global Clinical Supply (GCS) transformation case series highlights how over a decade of cultural and digital evolution positioned GCS to meet unprecedented global challenges. In 2011, Michael Ku became the Vice President of GCS and... View Details
    Keywords: Innovation Leadership; Technological Innovation; Leadership Development; Leadership Style; Research and Development; Science-Based Business; Transformation; Health Industry; Health Industry; Health Industry; United States; Asia; Europe; Latin America
    Related
    • Program

    Competing in the Age of AI—Virtual

    transformation strategy Business and technology leaders and contributors who want to understand how they can deploy the latest AI tools to unlock new sources of strategic and operating value Individuals in strategy-related roles including... View Details
    • 25 Feb 2025
    • Blog Post

    Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

    platform dedicated to revolutionizing health care innovation through experiential learning. Autonomous surgical robots, health care artificial intelligence, targeted therapeutics, and AR/VR surgery—what was... View Details
    • March 2023
    • Case

    Moderna

    By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
    This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details
    Keywords: Health Pandemics; Research and Development; Digital Transformation; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry
    Related
    • Winter 2021
    • Article

    Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

    By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
    While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
    Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media
    Related
    • 14 May 2019
    • Research & Ideas

    Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

    When health insurer Cigna Corp. appeared in front of a judge for allegedly misleading shareholders on Medicare regulations this spring, plaintiffs thought they had a strong case. After all, Cigna had published its own document titled... View Details
    Keywords: by Michael Blanding
    • January 2025
    • Technical Note

    Get Cool: Air Conditioning Industry Background

    By: Rosabeth Moss Kanter and Jacob A. Small
    The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
    Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia
    Related
    • 13 Apr 2023
    • HBS Seminar

    Bhaven Sampat, Columbia

    • 2018
    • Chapter

    Work and Workplace

    By: Kai Ruggeri, Jana Berkessel, Jascha Achterberg, Gerhard M. Prinz, Alessandra Luna-Navarro, Jon M. Jachimowicz and A. V. Whillans
    Work is a major part of many lives. While individual experiences with work will differ—from how long we work to what jobs we have and to what extent we enjoy them—almost everyone is affected by employment, whether they have a job or not. Decades of research in the... View Details
    Keywords: Workplace; Behavioral Insights; Retirement Savings; Working Conditions; Employees; Performance; Happiness; Health; Job Search; Change
    Related
    • Profile

    Francesca Ioffreda

    friends and be part of an incredible network of inspiring individuals. What were you looking to gain from your internship experience? I was hoping to gain a better understanding of the health care landscape, particularly the View Details
    Keywords: Health Care
    • September 2016
    • Article

    Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer

    By: Nikhil G. Thaker, Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan and Steven J. Frank
    Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making?

    Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details
    Keywords: Decision Making; Health Care and Treatment; Health Industry
    Related
    • 2012
    • Article

    Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

    By: Joe Price and Jason Riis
    Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details
    Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition
    Related
    • 26 Mar 2014
    • Research & Ideas

    How Electronic Patient Records Can Slow Doctor Productivity

    Digital Doctor In recent years, many physicians have put away pen-and-paper and taken up the keyboard or tablet to maintain patient health records. One motivation was the 2009 View Details
    Keywords: by Dina Gerdeman; Health

      Mitchell Tang

      Mitchell Tang graduated in 2016 from the University of Pennsylvania, where he completed dual-degrees in computational biology and economics as part of the Vagelos Program in Life Sciences and Management (LSM). While at Penn, Mitchell was involved in research at the... View Details

      • April 2013
      • Article

      Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation

      By: Julie Battilana and Tiziana Casciaro
      We propose a relational theory of how change agents in organizations use the strength of ties in their network to overcome resistance to change. We argue that strong ties to potentially influential organization members who are ambivalent about a change (fence-sitters)... View Details
      Keywords: Organizational Change and Adaptation; Social and Collaborative Networks; Power and Influence; Health Industry; United Kingdom
      Related
      • 05 Feb 2001
      • Research & Ideas

      The Ten Deadly Mistakes of Wanna-Dots

      (Why worry about the hypothetical?) Celebrate your conversion to e-business by giving people in the rest of your organization tools they are unable to use, requiring changes they are confused about making. Tell people this will help them... View Details
      Keywords: by Rosabeth Moss Kanter
      • 13 Aug 2024
      • Op-Ed

      Can AI Save Physicians from Burnout?

      satisfaction, decrease burnout, and improve patient care quality. Many health care organizations are starting to harness the transformative potential of AI. For example: CommonSpirit Health recently... View Details
      Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health