Publications

21 Oct 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Consumer Products

Director and Career Coach Katja Frey – Recruiting Relations Manager Get to know Lauren and Katja, the Career & Professional Development team that manages relationships with View Details

Keywords: Consumer Products / Retail

Article

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

By: Scott Duke Kominers

December 2005
Article

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply... View Details

Keywords: Opportunities; Consumer Behavior; Research; Pharmaceutical Industry

January 2014 (Revised June 2014)
Case

23andMe: Genetic Testing for Consumers (A)

By: John A. Quelch and Margaret L. Rodriguez

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details

Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States

Educators

Purchase

Article

Consumer Promotions in Service Marketing

By: Christopher Lovelock and John A. Quelch

Article

Consumer Satisfaction with Food Products

By: John A. Quelch and Stephen B. Ash

05 Aug 2002
Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

Just as we saw with the securities industry, entrepreneurs will respond to the unleashing of consumer demands with clearly differentiated products featuring various combinations of benefits, levels of... View Details

Keywords: by Regina E. Herzlinger

1981
Chapter

Consumer Satisfaction with Professional Services

By: J. Quelch and S. Ash

May 2012 (Revised February 2015)
Case

Maersk Line and the Future of Container Shipping

By: Forest Reinhardt, Ramon Casadesus-Masanell and Frederik Nellemann

Keywords: Corporate Social Responsibility; Supply And Demand; Environment; Commodity; Natural Environment; Corporate Social Responsibility and Impact; Competitive Advantage; Shipping Industry

Educators

Purchase

July–August 2002
Article

Paths of Learning: Life and Death in the Consumer Electronics and Computer Industries

By: Walter Friedman

Keywords: Customers; Technology; Consumer Products Industry; Consumer Products Industry

20 Dec 2018
News

Consumer Rating Algorithms Score Big with Businesses, Governments

May 2019
Article

Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls

By: Anne Heinrichs, Jihwon Park and Eugene F. Soltes

Using a set of proprietary records, we examine who consumes quarterly earnings conference calls and under which circumstances the calls are consumed. While there is significant interest in calls by institutional investors and sell-side analysts, we find that investors... View Details

Keywords: Disclosure; Conference Calls; Firm News; Corporate Disclosure; Business Earnings; Situation or Environment

Purchase

October 2009
Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details

Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation

2018
Working Paper

Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

By: Das Narayandas and Mihnea C. Moldoveanu

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development

1982
Article

Correlates of Deficient Consumer Environments: The Case of the Elderly

By: Rohit Deshpandé and S. Krishnan

Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details

Keywords: Consumer Behavior; Age; Information

2011
Working Paper

Price Competition under Multinomial Logit Demand Functions with Random Coefficients

In this paper, we postulate a general class of price competition models with Mixed Multinomial Logit demand functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is... View Details

Keywords: Customers; Income Characteristics; Price; Product Marketing; Mathematical Methods; Competition; Segmentation