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- All HBS Web
(399)
- News (112)
- Research (247)
- Multimedia (2)
- Faculty Publications (95)
- 01 Jun 2004
- News
Life Lessons
only on their financial returns, but also on their social and environmental leadership,” says the down-to-earth Rhode Island native. Prior to HBS, Gertsacov, a former Fulbright scholar in Chile, founded a nonprofit business association in Brazil that promotes View Details
- Web
Past Issues - Alumni
Revolution The Life Sciences Project at HBS Complete Table of Contents December 2002 The Campaign for Harvard Business School HBS Giving at All-Time High Think Globally, Teach Locally Bad Times for Business Trouble in View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed managers on both the client and agency sides to reconstruct how... View Details
Keywords: by Manda Salls
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
- 12 Apr 2023
- News
Step Change
since you're always asking, I just met two cofounders, and we're going to start the Starbucks of health clinics in Egypt.' " Enan was interested; in Egypt, about 5 percent of the population has private health insurance, mostly as a View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
- 01 Sep 2014
- News
All For One
leadership. The writing team also added business executive Kent Lineback, whose executive experience included roles at the Corporation for Public Broadcasting and Harvard Business School Publishing before he turned to executive coaching... View Details
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Schwartz Abstract—Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has... View Details
Keywords: Sean Silverthorne
- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in... View Details
- Web
Print View - Course Catalog
Robert Simons Fall 2025 Q1Q2 3.0 The Coming of Managerial Capitalism Entrepreneurial Management Tom Nicholas Spring 2026 Q3Q4 3.0 Corporate Finance: Corporate Financial Operations (CFO) Finance C. Fritz... View Details
- 01 Apr 2000
- News
Getting the Message
was published in monthly or quarterly reports," says Donald J. Law (MBA '96), a former advertising account manager at McCann-Erickson Worldwide. "Now, you can get these reports immediately, so you can actually fine-tune an online campaign... View Details
Keywords: Susan Young
- 23 Nov 2020
- Blog Post
We Rise
make more money.” The data back up that philosophy. A 2016 survey of publicly traded companies from the Peterson Institute for International Economics found that the presence of more women in top positions of corporate management... View Details
- 01 Sep 2020
- News
We Rise
believe investing in women-led companies will make more money.” The data back up that philosophy. A 2016 survey of publicly traded companies from the Peterson Institute for International Economics found that the presence of more women in top positions of View Details
- 02 Nov 2020
- Blog Post
WE RISE
make more money.” The data back up that philosophy. A 2016 survey of publicly traded companies from the Peterson Institute for International Economics found that the presence of more women in top positions of corporate management... View Details
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 26 Jan 2016
- First Look
January 26, 2016
three adaptive functions: deceiving others, social status, and psychological benefits. We suggest potential directions for future research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50431 forthcoming Journal of Finance Resident Networks and View Details
Keywords: Sean Silverthorne
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
Defeat Covid-19 in Rural Areas” that includes distributing free masks, involving governing councils, and using “digital weapons" that include awareness campaigns targeted to mobile phones. SEPTEMBER 30 Robert Wah (AMP 175, 2008), a... View Details
- October 2016
- Supplement
24 Hour Fitness (B): Ownership Changes, 2005–2016
By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.