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  • All HBS Web  (2,637)
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    • News  (686)
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  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

in MBA branding and advertising courses for decades. This study provides additional evidence that building culture share brands is qualitatively different than conventional brand management. I'm also working on a study with HBS professor... View Details
Keywords: by Manda Salls
  • June 2017
  • Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
  • August 2009
  • Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary
This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details
Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States
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Thomas, David A., and Stephanie Creary. "Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era." Harvard Business School Case 410-024, August 2009.
  • July 2024
  • Case

Living up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter
In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details
Keywords: Mission and Purpose; Health Pandemics; Leadership; Business or Company Management; Organizational Culture; Business Strategy; Communication Strategy; Manufacturing Industry; Industrial Products Industry; Cleveland; Ohio; United States
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Joly, Hubert, Alicia Dadlani, and Martha Hostetter. "Living up to Purpose and Performance at Parker Hannifin." Harvard Business School Case 525-015, July 2024.
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

M.C. for Youth)—to champion the band on social media and send it to mega-stardom. The large, loyal following was a big part of what investors were buying when BTS’ management company raised $50 billion in its 2020 IPO, leading Chung and... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

Source: guvendemir Courage is the quality that distinguishes great leaders from excellent managers. Over the past decade, I have worked with and studied more than 200 CEOs of major companies through board service, consulting, and research... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 10 Dec 2021
  • Research & Ideas

Truth Be Told: Unpacking the Risks of Whistleblowing

do more to encourage employees to report misdeeds internally? Heese: Companies have to understand that their employees can be a big source of information for them, too. Whistleblower is a loaded term, but essentially what we’re talking... View Details
Keywords: by April White
  • October 2013
  • Supplement

Cynthia Carroll at Anglo American (C)

By: Gautam Mukunda, Lisa Mazzanti and Aldo Sesia
When Cynthia Carroll, chief executive of Anglo American, ordered the shutdown of the company's Rustenburg, South Africa mines in the summer of 2007, it was just the first of many steps the company would take under her leadership to achieve zero harm. The case describes... View Details
Keywords: Ethics; Organizational Culture; Business and Stakeholder Relations; Change; Mining Industry; South Africa
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Mukunda, Gautam, Lisa Mazzanti, and Aldo Sesia. "Cynthia Carroll at Anglo American (C)." Harvard Business School Supplement 414-021, October 2013.
  • January 2018
  • Case

Scaling Swagbucks (A)

By: Jeffrey F. Rayport and Matthew G. Preble
In early 2014, Chuck Davis (HBS '86) has joined Swagbucks as its first professional CEO to scale a successful and profitable brand promotion and consumer research business. Davis came into the job while serving as a venture partner at TCV, a growth stage VC firm,... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry
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Rayport, Jeffrey F., and Matthew G. Preble. "Scaling Swagbucks (A)." Harvard Business School Case 818-070, January 2018.
  • February 2015 (Revised February 2017)
  • Case

Winnan Metal: Fulfilling the Dream

By: William R. Kerr, Jim Sharpe and James Weber
Neil Kashyap and Neil Lombardo (HBS '08) acquired Winnan Metal, Inc., a metal fabrication shop, after raising a search fund and an 11 month search to fulfill their dreams of becoming business owners. Two weeks after they took control of the company, Winnan's largest... View Details
Keywords: Entrepreneurs; Entrepreneurial Management; Turnarounds; Bank Loan; Crisis Management; Financial Analysis; Search Funds; Acquisitions; Financial Capital Needed; Management; Operations Management; Sales; Entrepreneurship; Decision Making; Change Management; Manufacturing Industry; United States; Indiana
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Kerr, William R., Jim Sharpe, and James Weber. "Winnan Metal: Fulfilling the Dream." Harvard Business School Case 815-104, February 2015. (Revised February 2017.)
  • September 2020
  • Teaching Note

Miami's Tech Future (B): Building the Entrepreneurial Ecosystem

By: Rosabeth Moss Kanter and Joyce J. Kim
In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting... View Details
Keywords: Scaling; Growth; Startup; Community Impact; Community Relations; Business Startups; Entrepreneurship; Information Technology; Growth and Development Strategy; Business and Community Relations; Miami; Florida
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Kanter, Rosabeth Moss, and Joyce J. Kim. "Miami's Tech Future (B): Building the Entrepreneurial Ecosystem." Harvard Business School Teaching Note 321-045, September 2020.
  • 04 Apr 2023
  • What Do You Think?

How Does Remote Work Affect Innovation?

team weren’t even on the ads team It was the culture that attracted . These five engineers . To the company in the first place. How would this story play out if Google had relied heavily on remote work at... View Details
Keywords: by James Heskett
  • December 2023
  • Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Organizational Culture; Talent and Talent Management; Training; Banking Industry; Latin America; Central America; South America; Colombia
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Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia." Harvard Business School Case 724-425, December 2023.
  • 10 May 2021
  • Research & Ideas

Who Has Potential? For Many White Men, It’s Often Other White Men

them—a familiar scenario that plays out at a lot of companies. “Merely increasing the number of employees from underrepresented groups and trying to be inclusive isn’t enough,” Ely says. “Instead, companies that are intent on diversifying... View Details
Keywords: by Dina Gerdeman
  • February 2003 (Revised August 2004)
  • Case

Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox

By: Jeffrey T. Polzer and Alison Berkley Wagonfeld
Jim McCusker must guide a group decision-making process aimed at getting input and buy-in from key people in California, Mexico, and Austria to choose a shop floor IT system for Flextronics. McCusker is Flextronics' account manager for the Microsoft Xbox project.... View Details
Keywords: Groups and Teams; Decision Making; Power and Influence; Geographic Location; Problems and Challenges; Leadership; California; Mexico; Austria
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Polzer, Jeffrey T., and Alison Berkley Wagonfeld. "Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox." Harvard Business School Case 403-090, February 2003. (Revised August 2004.)
  • October 2015
  • Article

Global Teams That Work

By: Tsedal Neeley
Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: physical separation and cultural differences can create social distance, or... View Details
Keywords: Globalized Firms and Management; Groups and Teams; Performance; Cross-Cultural and Cross-Border Issues
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Neeley, Tsedal. "Global Teams That Work." Harvard Business Review 93, no. 10 (October 2015): 74–81.
  • May 2013
  • Case

Yammer (A)

By: Mikolaj J. Piskorski, Kerry Herman and Aaron Smith
In Spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that... View Details
Keywords: Information Infrastructure; Opportunities; Applications and Software; Organizational Culture; Problems and Challenges; Management Teams; Integration; Decision Choices and Conditions; Social and Collaborative Networks; Acquisition; Information Technology Industry
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Piskorski, Mikolaj J., Kerry Herman, and Aaron Smith. "Yammer (A)." Harvard Business School Case 713-407, May 2013.
  • November–December 2020
  • Article

Rethinking the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan
As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal... View Details
Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent and Talent Management; Selection and Staffing; Internet and the Web; Strategy; Digital Platforms
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Fuller, Joseph B., Manjari Raman, Allison Bailey, and Nithya Vaduganathan. "Rethinking the On-Demand Workforce." Harvard Business Review 98, no. 6 (November–December 2020): 96–103.
  • 2014
  • Book

Collective Genius: The Art and Practice of Leading Innovation

By: Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback
Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there's only... View Details
Keywords: Innovation; Innovation Leadership; Leadership; Organizational Culture; Innovation and Invention
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Hill, Linda A., Greg Brandeau, Emily Truelove, and Kent Lineback. Collective Genius: The Art and Practice of Leading Innovation. Boston: Harvard Business Review Press, 2014.
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term... View Details
Keywords: by Dina Gerdeman
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