Publications

Educators

Research Summary

Overview

By: Roberto Verganti

Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details

Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy

Research Summary

Reinvention and “Frame Flexibility”

By: Ryan L. Raffaelli

Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

Keywords: Institutional Change; Innovation ＆ Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions

11 Oct 2017
Working Paper Summaries

Crime and Violence: Desensitization in Victims to Watching Criminal Events

Keywords: by Rafael Di Tella, Lucia Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom, and Mariano Sigman

2022
Working Paper

Confidence, Self-Selection and Bias in the Aggregate

By: Benjamin Enke, Thomas Graeber and Ryan Oprea

The influence of behavioral biases on aggregate outcomes like prices and allocations depends in part on self-selection: whether rational people opt more strongly into aggregate interactions than biased individuals. We conduct a series of betting market, auction and... View Details

Keywords: Prejudice and Bias; Cognition and Thinking; Markets; Price

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

people don't know what to expect—I think for CEOs to come out and say, 'We are going to give up our pay,' it's a signal that they are sharing the pain." TJX Companies announced its CEO View Details

Keywords: by Boris Groysberg and Sarah Abbott

21 Jul 2022
News

I Think Inflation Is Going to Be with Us a Long Time, Says Harvard’s Bill George

September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

By: Jill Avery

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

Educators

2023
Working Paper

Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic

By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl

While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. Using experimental and observational data from Brazil during the COVID-19 pandemic, we study how leader... View Details

08 Apr 2020
News

The SBA Can Do This Round, But We Have To Think Bigger In The Next Round

March–April 2017
Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details

Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media

Register to Read

April 2014
Article

Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

By: Adam Waytz and Michael I. Norton

Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can... View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Emotions; Cognition and Thinking

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

Educators

One of the leading business thinkers in the world offers a bold, new theory of advanced leadership for tackling the world's complex, messy, and recalcitrant social and environmental problems.

Over a decade ago, renowned innovation... View Details

May 2012
Supplement

Columbia's Final Mission (Abridged) (B)

By: Amy C. Edmondson and Kerry Herman

Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Risk and Uncertainty; Organizational Change and Adaptation; Leadership; Corporate Disclosure; Groups and Teams; Decision Making; Organizational Culture; Public Administration Industry; Aerospace Industry

March 2015
Teaching Note

McKinsey & Co.—Protecting its Reputation (A) and (B)

By: Jay Lorsch and Emily McTague

McKinsey & Co—Protecting its Reputation (A&B) is a field case written from the perspective of the Firm's Managing Director Dominic Barton. The two cases describe the actions McKinsey & Co took to protect the firm's reputation after the Rajat Gupta matter.
The... View Details

Keywords: Consulting Firms; Leadership & Corporate Accountability; Leadership And Change Management; Leadership And Managing People; Leading A Global Business; Corporate Culture; Professional Service Firms; Professional Service Firm; Leadership; Corporate Accountability; Corporate Governance; Organizational Culture; Organizational Change and Adaptation; Consulting Industry; United States

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

opportunity to pivot and make changes that will allow our organizations to survive beyond the crisis?” Others are wondering if the crisis might contain opportunities: “How can we take advantage of COVID ... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

November 2015
Article

The Highest Form of Intelligence: Sarcasm Increases Creativity for Both Expressers and Recipients

By: Li Huang, F. Gino and Adam D. Galinsky

Sarcasm is ubiquitous in organizations. Despite its prevalence, we know surprisingly little about the cognitive experiences of sarcastic expressers and recipients or their behavioral implications. The current research proposes and tests a novel theoretical model in... View Details

Keywords: Creativity; Cognition and Thinking

2020
Article

Humanizing Management and Innovation

By: Hirotaka Takeuchi

This article is an excerpt from The Wise Company book that Ikujiro Nonaka and I published in October 2019 from Oxford University Press. It is a sequel to The Knowledge-Creating Company book we published 25 years ago. As our thinking evolved from information to... View Details

Keywords: Knowledge Creation; Knowledge Practice; Phronesis; Practical Wisdom; Ba; Continuous Innovation; Fusion Of Analog And Digital; Management As A Way Of Life; Management Style; Emotions; Innovation and Management