Business To Business Marketing - Publications - Faculty & Research

09 Sep 2015
News

Starting a Business is Easy (for Harvard Business Grads)

19 Jul 2010
News

Business School boost

06 Nov 2019
Op-Ed

Torched Planet: The Business Case to Reinvent Almost Everything

The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the... View Details

Keywords: by Rebecca Henderson; Energy

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

America small-business owners moved quickly when COVID-19 started shuttering shops in March. Fine dining restaurants shifted to takeout. Book shops introduced curbside pickup. Gyms offered classes online. Business owners, it seemed, just needed to face this... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

2001
Chapter

A Business Manager's Approach to Climate Change

By: Forest Reinhardt and Kimberly O'Neill Packard

Keywords: Climate Change; Science-Based Business; Business Strategy

Citation

21 Sep 2016
Blog Post

Meet the Global Business Club

The Global Business Club is a student-run organization at the Harvard Business School. We provide services to support students interested in growing their global intelligence,... View Details

Keywords: All Industries

05 Jun 2014
News

Harvard Business School to Create New Convening Center

July 1999 (Revised July 2007)
Background Note

Preparing Family Business Cases

By: John A. Davis

Advises students on how to prepare and discuss a family business case. View Details

Keywords: Family Business; Business Education; Cases; Family Ownership; Research

Citation

Educators

Purchase

30 Jun 2010
News

China could become business threat to Taiwan

27 Jun 2014
News

Why Passionate Workers are Key to Business Success

9 AM – 9 AM EDT, 26 Sep 2018
HBS Online

HBX Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: September 26, 2018 - October 17, 2018. View Details

16 May 2020
News

Businesses are proving quite resilient to the pandemic

05 Jun 2020
News

FT business books: April to June edition

19 Feb 2019
News

WBUR's CitySpace To Explore Business Opportunities From Climate Change

27 Jul 2017
Video

Why I’m in Business

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

Walter A. Friedman and Geoffrey Jones. For example, on the subject of environmental sustainability, the authors observed: "It is odd that business historians have not devoted more attention to... View Details

Keywords: by Geoffrey Jones & Walter Friedman

Article

Medium-term Business Cycles

By: Diego Comin and Mark Gertler

Over the postwar period, many industrialized countries have experienced significant medium-frequency oscillations between periods of robust growth versus relative stagnation. Conventional business cycle filters, however, tend to sweep these oscillations into the trend.... View Details

Keywords: Business Cycles; Fluctuation; Information Technology; Research and Development; Resource Allocation; Framework; Trends; Performance Efficiency; Performance Productivity

Citation

Find at Harvard

Read Now

20 Jun 2014
News

Innovation is not a side business to running a company—innovation is the business

differentiating among them. The effect of this approach can be profound. IBM, for example, adopted a life-cycle approach to innovation, developing the leadership and organizational capabilities needed at different View Details