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Show Results For
- All HBS Web
(730)
- News (135)
- Research (489)
- Events (2)
- Multimedia (7)
- Faculty Publications (375)
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- March 2010
- Class Lecture
New Media and Digital Marketing (FSS)
By: Sunil Gupta
Gupta, Sunil. "New Media and Digital Marketing (FSS)." Harvard Business School Class Lecture 510-717, March 2010.
- March 2010 (Revised November 2010)
- Case
Pandora Radio: Fire Unprofitable Customers?
By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
- August 2009 (Revised January 2012)
- Case
Pandora: Royalties Kill the Web Radio Star? (A)
By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
Pozen, Robert C., and Alex Curtis Rosenfeld. "Pandora: Royalties Kill the Web Radio Star? (A)." Harvard Business School Case 310-026, August 2009. (Revised January 2012.)
- August 1990 (Revised October 1991)
- Teaching Note
Thumbs-Up Video, Inc., Teaching Note
By: William J. Bruns Jr.
Teaching Note for (9-189-193). View Details
- November 2008 (Revised February 2010)
- Case
CBS and Online Video
By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details
Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry
Yao, Dennis A., Francisco Pizarro Beleza Rodrigues Queiro, and Julia Rozovsky. "CBS and Online Video." Harvard Business School Case 709-447, November 2008. (Revised February 2010.)
- January 2004 (Revised March 2004)
- Supplement
XM Satellite Radio (B)
By: David B. Godes and Elie Ofek
Keywords: Media and Broadcasting Industry
Godes, David B., and Elie Ofek. "XM Satellite Radio (B)." Harvard Business School Supplement 504-065, January 2004. (Revised March 2004.)
- April 2001 (Revised August 2002)
- Case
Frasier (B)
By: Guhan Subramanian and Michelle Kalka
Supplements the (A) case. View Details
Subramanian, Guhan, and Michelle Kalka. "Frasier (B)." Harvard Business School Case 801-448, April 2001. (Revised August 2002.)
- April 2001 (Revised February 2002)
- Teaching Note
Radio One Inc. TN
Teaching Note for (9-201-025). View Details
- April 2001 (Revised July 2002)
- Case
Martha Stewart Living Omnimedia (A)
By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2... View Details
Keywords: Management; Media; Identity; Personal Characteristics; Brands and Branding; Media and Broadcasting Industry
Fournier, Susan M., Kerry Herman, Laura Winig, and Andrea Carol Wojnicki. "Martha Stewart Living Omnimedia (A)." Harvard Business School Case 501-080, April 2001. (Revised July 2002.)
- March 1992 (Revised February 1995)
- Supplement
Introduction of FM Radio (B): FM Takes to the Air
Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system. View Details
Dhebar, Anirudh S. "Introduction of FM Radio (B): FM Takes to the Air." Harvard Business School Supplement 592-093, March 1992. (Revised February 1995.)
- June 1987
- Teaching Note
Cox Cable (A) and (B), Teaching Note
By: Frank V. Cespedes
Keywords: Media and Broadcasting Industry
- February 1987
- Case
PBS National Advertising Plan
Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
- November 1995
- Case
InterZine Productions, Inc.
By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
- 2004
- Chapter
What Do Communication Media Mean for Negotiations? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.
- June 1986
- Case
CBS
Keywords: Media and Broadcasting Industry
Stevenson, Howard H. "CBS." Harvard Business School Case 386-187, June 1986.
- 1998
- Article
Governance and Risk Taking in the U.S. Cable Television Industry
By: T. R. Eisenmann
Keywords: Governance; Risk and Uncertainty; Television Entertainment; Media and Broadcasting Industry
Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
Keywords: Media and Broadcasting Industry
Herzlinger, Regina E. "WJAC (A): The Birth of a Radio Station." Harvard Business School Case 177-157, February 1977. (Revised May 1993.)
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
many Facebook friends as possible. "Coke was proud to say it had more followers than any other brand," Deighton says. "But that lost favor." Next, online marketers deemphasized treating social media as a broadcast medium and instead... View Details
- February 2006 (Revised January 2007)
- Case
ABRY Partners, LLC: WideOpenWest
By: Josh Lerner and Smart Darren
ABRY, a Boston-based private equity group, is considering whether to terminate its investment in WideOpenWest or to try to salvage the transaction by acquiring a division of telecommunications unit Ameritech. View Details
Keywords: Private Equity; Investment Portfolio; Problems and Challenges; Media and Broadcasting Industry; Media and Broadcasting Industry; Boston
Lerner, Josh, and Smart Darren. "ABRY Partners, LLC: WideOpenWest." Harvard Business School Case 806-116, February 2006. (Revised January 2007.)
- November 2000
- Case
Reuters Greenhouse Fund
By: Rosabeth M. Kanter and Daniel Galvin
Reuters Greenhouse Fund had successfully invested in a portfolio of 79 companies working in areas relevant to Reuters Group's strategic interests. It had itself facilitated a powerful network among the companies and become a respected global venture capital firm.... View Details
Keywords: Venture Capital; Investment; Investment Portfolio; Corporate Entrepreneurship; Financial Strategy; Organizational Change and Adaptation; Transition; Partners and Partnerships; Networks; Internet; Media and Broadcasting Industry; Media and Broadcasting Industry
Kanter, Rosabeth M., and Daniel Galvin. "Reuters Greenhouse Fund." Harvard Business School Case 301-012, November 2000.