Filter Results:
(856)
Show Results For
- All HBS Web
(3,794)
- People (15)
- News (856)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
Show Results For
- All HBS Web
(3,794)
- People (15)
- News (856)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
Sort by
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 managers worldwide to the company's... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz... View Details
- 01 Aug 2014
- News
A closer look at the industry of beauty
entrepreneurial imagination: the ability to understand values and trends and to shape them into brands people want," says Jones. Jones describes how, as the industry gained momentum, it played a significant role in standardizing beauty... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 01 Mar 2011
- News
Noted & Quoted
“The variety, nuance, and humanity of the Middle East are being obscured.” — Her Majesty Queen Noor of Jordan, lamenting negative stereotypes of the Middle East, in a keynote address at Burden Auditorium. (Harvard Arab Weekend, November 18, 2010) “Grocery store shelves... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the United States and Europe. View Details
- 19 Jun 2013
- News
Ann Moore, MBA 1978
presiding over an empire of more than 145 magazines, websites, and brand extensions. Now retired, Moore reflects on the significance of her MBA. "I owe my career to HBS," she says. "It opened doors in the 1970s that would not have been... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
Cuisine brand more visibility - the company has begun selling soup in individual serving-sized portions, a move Shafir characterizes as "a really big step for us." "Until now," he explains, "we've been mostly selling in bulk to grocery... View Details
Keywords: Deborah Blagg
- 19 Nov 2020
- News
How Panera’s CEO Learned to Go Against the Grain
took the helm last year after positions at Yum Brands Inc. and Krispy Kreme. He attributes this sense of compassion to the loss of his daughter, who died of pulmonary fibrosis at the age of 18. “Seeing her suffer so much up close deepened... View Details
- 01 Dec 2015
- News
Launch Codes
but a lot of them,’” says Gernon. After earlier posts in health care tech and brand marketing, Gernon worked with a number of successful startups—including MotherNature.com, which had a $50 million IPO. More recently, she discovered a... View Details
Keywords: Dan Morrell
- 24 Apr 2014
- News
Providing education and opportunities to children in Pakistan
Seema Aziz (OPM 39, 2010), cofounder of Bareeze, a global luxury textile and clothing brand based in Pakistan, started the CARE Foundation to provide education and opportunities for children in rural Pakistan. In this video conducted... View Details
- 15 Dec 2024
- News
Agenda: Amanda E/J Morrison (MBA 2014)
RIPPLE EFFECT “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” For 15 years, the morning-after... View Details
- 22 Feb 2022
- News
Savings and Loam
finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from traditional ad campaigns.” "I... View Details
- 01 Oct 1998
- News
Short Takes
studies do not exclude the possibility that cigarette advertisements in these magazines target adults, rather than youths. Second, these studies do not specifically examine advertising for the few brands that youths actually smoke. The... View Details
Keywords: Eileen K. McCluskey