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    • All HBS Web  (5,237)
      • Faculty Publications  (992)

      Behavioral Decision ResearchRemove Behavioral Decision Research →

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      • 2017
      • Article

      Agricultural Insurance and Economic Development

      By: Shawn A. Cole and Wentao Xiong
      This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent... View Details
      Keywords: Agribusiness; Insurance; Developing Countries and Economies; Adoption; Risk Management; Research; Agriculture and Agribusiness Industry
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      Cole, Shawn A., and Wentao Xiong. "Agricultural Insurance and Economic Development." Annual Review of Economics 9 (2017): 235–262.
      • September 2017
      • Article

      It Doesn't Hurt to Ask: Question-asking Increases Liking

      By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino
      Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details
      Keywords: Question-asking; Liking; Responsiveness; Conversation; Natural Language Processing; Interpersonal Communication; Behavior
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      Huang, K., M. Yeomans, A.W. Brooks, J. Minson, and F. Gino. "It Doesn't Hurt to Ask: Question-asking Increases Liking." Journal of Personality and Social Psychology 113, no. 3 (September 2017): 430–452.
      • September 2017
      • Article

      The Belief in a Favorable Future

      By: Todd Rogers, Don A. Moore and Michael I. Norton
      People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others... View Details
      Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior
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      Rogers, Todd, Don A. Moore, and Michael I. Norton. "The Belief in a Favorable Future." Psychological Science 28, no. 9 (September 2017): 1290–1301.
      • September–October 2017
      • Article

      The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

      By: Ron Kohavi and Stefan Thomke
      In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
      Keywords: Experiments; A/B Testing; Research; Consumer Behavior
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      Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
      • August 2017
      • Case

      Wake Up Call

      By: David G. Fubini and Christine Snively
      In 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it... View Details
      Keywords: Decision Making; Judgments; Leadership Style; Ethics; Consulting Industry; United States
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      Fubini, David G., and Christine Snively. "Wake Up Call." Harvard Business School Case 418-001, August 2017.
      • 2017
      • Working Paper

      The Effects of Media Slant on Firm Behavior

      By: Vishal P. Baloria and Jonas Heese
      The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details
      Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions
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      Baloria, Vishal P., and Jonas Heese. "The Effects of Media Slant on Firm Behavior." Harvard Business School Working Paper, No. 18-015, August 2017.
      • August 2017
      • Article

      Should Governments Invest More in Nudging?

      By: Shlomo Benartzi, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon and Steven Galing
      Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes... View Details
      Keywords: Nudge; Nudge Unit; Choice Architecture; Behavioral Science; Behavioral Economics; Savings; Pension Plan; Education; College Enrollment; Energy; Electricity Usage; Preventive Health; Influenza Vaccination; Flu Shot; Open Materials; Behavior; Governance; Economics; Policy; Power and Influence
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      Benartzi, Shlomo, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon, and Steven Galing. "Should Governments Invest More in Nudging?" Psychological Science 28, no. 8 (August 2017): 1041–1055.
      • August 2017
      • Article

      Teaching Versus Living: Managerial Decision Making in the Gray

      By: Eugene F. Soltes
      Preparing students for the consequential ethical decisions that they will face in their careers is among the most difficult tasks of management education. I describe some of these challenges based on my book Why They Do It: Inside the Mind of the White-Collar... View Details
      Keywords: Ethics; Organizational Culture; Business Education
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      Soltes, Eugene F. "Teaching Versus Living: Managerial Decision Making in the Gray." Special Issue on Behavioral Ethics. Journal of Management Education 41, no. 4 (August 2017): 455–468.
      • August 2017
      • Article

      Voter Registration Costs and Disenfranchisement: Experimental Evidence from France

      By: Céline Braconnier, Jean-Yves Dormagen and Vincent Pons
      A large-scale randomized experiment conducted during the 2012 French presidential and parliamentary elections shows that voter registration requirements have significant effects on turnout, resulting in unequal participation. We assigned 20,500 apartments to one... View Details
      Keywords: Elections; Politics; Voting; Political Elections; Behavior; France
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      Braconnier, Céline, Jean-Yves Dormagen, and Vincent Pons. "Voter Registration Costs and Disenfranchisement: Experimental Evidence from France." American Political Science Review 111, no. 3 (August 2017): 584–604. (Also Harvard Business School Working Paper, No. 16-098, March 2016.)
      • July 2017 (Revised November 2017)
      • Case

      Propel

      By: Mitchell Weiss and Sarah McAra
      In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details
      Keywords: Public Entrepreneurship; Govtech; Food Stamps; EBT; Mobile App; User Research; Financial Services Referrals; Grocery Marketing; Customer Discovery; Social Entrepreneurship; Entrepreneurship; Public Sector; Business Model; Research; Social Enterprise; Poverty; Welfare; Mobile and Wireless Technology; Applications and Software; Technology Industry; United States
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      Weiss, Mitchell, and Sarah McAra. "Propel." Harvard Business School Case 818-008, July 2017. (Revised November 2017.)
      • 2017
      • Working Paper

      In Pursuit of Everyday Creativity

      By: Teresa M. Amabile
      Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses and expanding to personality, biographical, cognitive, and social-psychological studies of individual creative behavior. Little is known,... View Details
      Keywords: Creativity; Behavior; Innovation and Invention
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      Amabile, Teresa M. "In Pursuit of Everyday Creativity." Harvard Business School Working Paper, No. 18-002, July 2017. (Revised September 2017.)
      • 2017
      • Article

      Affective, Cognitive and Behavioral Trajectories of Change Recipients in Global Organizations

      By: B. S. Reiche, T. B. Neeley and N. Overmeyer
      Research rarely addresses how change recipients respond to radical change across affective, cognitive, and behavioral dimensions over time. We examined a radical change in a recently acquired subsidiary of a U.S.-based global organization over a two-year period. With... View Details
      Keywords: Change; Spoken Communication; Globalized Firms and Management; Behavior; Cross-Cultural and Cross-Border Issues
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      Reiche, B. S., T. B. Neeley, and N. Overmeyer. "Affective, Cognitive and Behavioral Trajectories of Change Recipients in Global Organizations." Academy of Management Proceedings (2017). (Proceedings of the 77th Annual Meeting (2017), edited by Guclu Atinc. Online ISSN: 2151-6561.)
      • Article

      Who Will Vote Quadratically? Voter Turnout and Votes Cast Under Quadratic Voting

      By: Louis Kaplow and Scott Duke Kominers
      Who will vote quadratically in large-N elections under quadratic voting (QV)? First, who will vote? Although the core QV literature assumes that everyone votes, turnout is endogenous. Drawing on other work, we consider the representativeness of endogenously... View Details
      Keywords: Voting Turnout; Paradox Of Voting; Quadratic Voting; Pivotality; Elections; Voting; Political Elections; Mathematical Methods
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      Kaplow, Louis, and Scott Duke Kominers. "Who Will Vote Quadratically? Voter Turnout and Votes Cast Under Quadratic Voting." Special Issue on Quadratic Voting and the Public Good. Public Choice 172, nos. 1-2 (July 2017): 125–149.
      • 2018
      • Working Paper

      Expressive Voting and Its Cost: Evidence from Runoffs with Two or Three Candidates

      By: Vincent Pons and Clémence Tricaud
      In French parliamentary and local elections, candidates ranked first and second in the first round automatically qualify for the second round, while a third candidate qualifies only when selected by more than 12.5 percent of registered citizens. Using a fuzzy RDD... View Details
      Keywords: Expressive Voting; Strategic Voting; Regression Discontinuity Design; French Elections; Voting; Political Elections; Behavior; France
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      Pons, Vincent, and Clémence Tricaud. "Expressive Voting and Its Cost: Evidence from Runoffs with Two or Three Candidates." Harvard Business School Working Paper, No. 17-107, May 2017. (Revised February 2018. Revise and resubmit requested, Econometrica.)
      • May 2017 (Revised March 2018)
      • Case

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
      Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
      • Article

      Statistical Physics of Human Cooperation

      By: Matjaž Perc, Jillian J. Jordan, David G. Rand, Zhen Wang, Stefano Boccaletti and Attila Szolnoki
      Extensive cooperation among unrelated individuals is unique to humans, who often sacrifice personal benefits for the common good and work together to achieve what they are unable to execute alone. The evolutionary success of our species is indeed due, to a large... View Details
      Keywords: Human Cooperation; Evolutionary Game Theory; Public Goods; Reward; Punishment; Tolerance; Self-organization; Pattern Formation; Cooperation; Behavior; Game Theory
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      Perc, Matjaž, Jillian J. Jordan, David G. Rand, Zhen Wang, Stefano Boccaletti, and Attila Szolnoki. "Statistical Physics of Human Cooperation." Physics Reports 687 (May 8, 2017): 1–51.
      • May 2017
      • Article

      Agent-based Modeling: A Guide for Social Psychologists

      By: Joshua Conrad Jackson, David Rand, Kevin Lewis, Michael I. Norton and Kurt Gray
      Agent-based modeling is a longstanding but underused method that allows researchers to simulate artificial worlds for hypothesis testing and theory building. Agent-based models (ABMs) offer unprecedented control and statistical power by allowing researchers to... View Details
      Keywords: Social Psychology; Marketing; Mathematical Methods
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      Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray. "Agent-based Modeling: A Guide for Social Psychologists." Social Psychological & Personality Science 8, no. 4 (May 2017): 387–395.
      • May 2017
      • Article

      Behavioral Processes in Long-Lag Interventions

      By: Dale T. Miller, Jennifer E. Dannals and Julian Zlatev
      We argue that psychologists who conduct experiments with long lags between the manipulation and the outcome measure should pay more attention to behavioral processes that intervene between the manipulation and the outcome measure. Neglect of such processes, we contend,... View Details
      Keywords: Field Experiments; Interventions; Behavioral Mediation; Theories Of Change; Longitudinal Studies; Behavior; Research; Change; Theory
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      Miller, Dale T., Jennifer E. Dannals, and Julian Zlatev. "Behavioral Processes in Long-Lag Interventions." Perspectives on Psychological Science 12, no. 3 (May 2017): 454–467.
      • May 2017
      • Article

      Experimental Evidence of Pooling Outcomes Under Information Asymmetry

      By: William Schmidt and Ryan W. Buell
      Operational decisions under information asymmetry can signal a firm's prospects to less-informed parties, such as investors, customers, competitors, and regulators. Consequently, managers in these settings often face a tradeoff between making an optimal decision and... View Details
      Keywords: Behavioral Decision Research; Information Asymmetry; Signaling; Decision Choices and Conditions; Alignment
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      Schmidt, William, and Ryan W. Buell. "Experimental Evidence of Pooling Outcomes Under Information Asymmetry." Management Science 63, no. 5 (May 2017): 1586–1605.
      • Article

      Is Saving Lives Your Task or God's?: Religiosity, Belief in God, and Moral Judgment

      By: Netta Barak-Corren and Max Bazerman
      Should a Catholic hospital abort a life-threatening pregnancy or let a pregnant woman die? Should a religious employer allow his employees access to contraceptives or break with healthcare legislation? People and organizations of faith often face moral decisions that... View Details
      Keywords: Normative Conflict; Inaction; Indirectness; Deontology; Utilitarianism; Sunday Effect; Religion; Moral Sensibility; Decisions; Judgments
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      Barak-Corren, Netta, and Max Bazerman. "Is Saving Lives Your Task or God's? Religiosity, Belief in God, and Moral Judgment." Judgment and Decision Making 12, no. 3 (May 2017): 280–296.
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