Publications

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

October 2018 (Revised May 2019)
Case

Khan Academy 2018

By: William Sahlman and Nicole Tempest Keller

Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details

Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California

Web

The Five Forces - Institute For Strategy And Competitiveness

or Services A substitute is another product or service that meets the same underlying need that the industry’s product meets in a different way. Videoconferencing is a substitute for travel. Email is a substitute for express mail. The threat of a substitute is high if... View Details

May 2014
Article

Right Up the Middle: How Israeli Firms Go Global

By: Jonathan Friedrich, Amit Noam and Elie Ofek

The article considers international business enterprises based in Israel and how they successfully expanded from their origins as small businesses. A common technique of those companies in which they focused on market entry in other countries whose markets were too... View Details

Keywords: Globalized Firms and Management; Israel

Find at Harvard

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February 2013 (Revised February 2013)
Case

King Abdullah Economic City in 2009: Population Drivers and Cash Flow

By: John D. Macomber

CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers, planning infrastructure investment and return, attracting multinationals, energy... View Details

Keywords: Urban Development; Infrastructure; Real Estate Industry; Saudi Arabia

13 Sep 2021
News

Can a Green-Economy Boom Town Be Built to Last?

Tarun Khanna

Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

September–October 2024
Article

The Crowdless Future? Generative AI and Creative Problem-Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani

The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details

Keywords: Large Language Models; Generative Ai; Crowdsourcing; AI and Machine Learning; Creativity; Technological Innovation

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January 2024 (Revised May 2024)
Case

Runa

By: Paul Gompers and Carla Larangeira

In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details

Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America

Forthcoming
Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton

It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details

Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing

August 2021
Case

Yummy: Delivering Value to Venezuela

By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira

By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details

Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion

11 Feb 2016
Working Paper Summaries

Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy

Keywords: by Vincent Pons; Public Administration; Public Relations

May 2015
Case

Transforming Alkermes into a Global Biopharmaceutical Company

By: C. Fritz Foley and Nicholas Haas

In the summer of 2011, Jim Frates, CFO of Alkermes faced choices about how to finance the acquisition of Dublin, Ireland-based Elan Drug Technologies (EDT)—a deal that was expected to close in the fall. The case describes the history of Alkermes, provides information... View Details

Keywords: Financing; Debt; Merger; CFO; Financial Management; Biotechnology Industry; Pharmaceutical Industry; United States; Europe

April 1990 (Revised May 1997)
Case

Lowe's

By: Walter J. Salmon

Lowe's chain of 306 stores was anticipating fierce competition from their major market rival, Home Depot. As they reformulated the size of their new prototype stores and the mix of their merchandise, what would be the ultimate format? What impact would it have on their... View Details

Keywords: Advertising; Buildings and Facilities; Markets; Service Delivery; Competition

30 Sep 2015
News

The Problem of Too Much Talent

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

have told the Wright brothers, "Don't do it: it's a bad use of capital!" Yet over the past two decades, Ryanair's ROE was often comparable to the best returns in the pharmaceutical business—a traditional example of a structurally View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

November 2003 (Revised November 2015)
Case

Brazil at the Wheel

By: Geoffrey Jones

Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Policy; Government and Politics; Business History; Business and Government Relations; Auto Industry; Brazil