Publications

September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

2016
Book

The Three Box Solution: A Strategy for Leading Innovation

By: Vijay Govindarajan

How to Innovate and Execute. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are... View Details

Keywords: Innovation Strategy; Innovation Leadership

November 2007 (Revised March 2010)
Case

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse and Peter Stone

In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details

Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry

March 2006
Background Note

Managing Innovation in an Uncertain World: Course Overview Note

By: Alan D. MacCormack

The Harvard Business School Managing Innovation in an Uncertain World course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes multiple levels of analysis--from creating and executing... View Details

Keywords: Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Problems and Challenges; Managerial Roles

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

within stores. Align incentives within your organization and in the supply chain. Use technology judiciously and pay attention to emerging new technologies, whose value might still not be apparent. Explain the changes you are making to... View Details

Keywords: by Martha Lagace; Retail; Auto

June 2023
Article

Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

By: Rebecca Karp

Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details

Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing

Article

Organizational Beliefs and Managerial Vision

By: Eric J. Van den Steen

Can managers have an impact on their firm that goes beyond their direct actions and decisions? This article shows that a manager with strong beliefs about the right course of action will attract, through sorting in the labor market, employees with similar beliefs. This... View Details

Keywords: Organizations; Goals and Objectives; Decisions; Labor; Markets; Employees; Motivation and Incentives; Recruitment; Risk and Uncertainty; Values and Beliefs

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September 2003 (Revised October 2005)
Case

Performance Pay for MGOA Physicians (A)

Examines the transition of an orthopedic surgical group at a premier teaching and research hospital from a system in which the surgeons are compensated with flat salaries to a system where they are compensated based on profitability. Allows for an examination of... View Details

Keywords: Value Creation; Motivation and Incentives; Nonprofit Organizations; Health Care and Treatment; Compensation and Benefits; Health Industry

2005
Working Paper

Wintel: Cooperation or Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study the incentives of complementors (producers of complementary products) to cooperate vs. compete and how these interact. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in... View Details

Keywords: Investment; Price; Time Management; Product; Product Development; Research and Development; Conflict and Resolution; Motivation and Incentives; Value

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27 Oct 2008
Lessons from the Classroom

Achieving Excellence in Nonprofits

actions that are aligned with producing them. Fundamentally, that is the focus of our work in the Social Enterprise Initiative. Board and executive leaders today are confronted by a confusing landscape of conflicting demands, rapidly... View Details

Keywords: by Sean Silverthorne

January 2015 (Revised August 2016)
Case

Chateau Pontet-Canet

By: Daniel Malter

This case discusses the situation of Chateau Pontet-Canet in early 2000. Alfred Tesseron was the director and son of the owner of Chateau Pontet-Canet, a red wine producing estate in Pauillac (Bordeaux, France) and member of the fifth class of the ancient grand cru... View Details

Keywords: Plant-Based Agribusiness; Alignment; Strategy; Competition; Food and Beverage Industry; France

2014
Book

Accelerate: Building Strategic Agility for a Faster-Moving World

By: John P. Kotter

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details

Keywords: Competitive Strategy; Organizational Structure

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy, the authors argue that the core benefits of marketing align closely with the requirements of democracy: exchange, consumption, choice, information,... View Details

Keywords: by Sean Silverthorne

2021
Working Paper

Proxy Advisory Firms and Corporate Shareholder Engagement

By: Aiyesha Dey, Joshua White and Austin Starkweather

We examine the influence of proxy advisors on firms’ shareholder engagement behavior. Our analyses exploit a quasi-natural experiment using Say-On-Pay voting outcomes near a threshold that triggers a review of engagement activities by Institutional Shareholder Services... View Details

Keywords: Proxy Advisors; ISS; Shareholder Engagement; Disclosure; Business and Shareholder Relations; Executive Compensation; Corporate Disclosure

SSRN

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26 Nov 2016
News

Four Ways to Prepare to Ask for a Raise

November 2023 (Revised May 2024)
Case

Kickstarter: Crowdfunding for the Arts

By: Rohit Deshpandé and Alexis Lefort

Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details

Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States