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  • All HBS Web  (1,598)
    • News  (523)
    • Research  (575)
    • Events  (29)
    • Multimedia  (78)
  • Faculty Publications  (550)
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  • 24 May 2018
  • Research & Ideas

Distance Still Matters in Business, Despite the Internet

industries, then translate that into locations. A few technologies on the horizon appear to have the capacity to restructure specific industries. Among them are the deployment of new uses for AI (artificial intelligence), such as neural... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

artificial intelligence, and related technologies in the twenty-first century Making Sense of RecommendationsWe compare computer recommender systems to human recommenders in a domain that affords humans many advantages: predicting which jokes people will find funny.... View Details
Keywords: by Sean Silverthorne
  • 16 Dec 2022
  • Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

other strategies to achieve a better solution in the end.” You Might Also Like: When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap? When Design Enables... View Details
Keywords: by Michael Blanding; Technology
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

drastic changes in their interactions with consumers. In education, teachers from elementary schools to universities transformed content and delivered it online or through phones. Retailers started to license Amazon's Just Walk Out technology that combines computer... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

of 2020? Santana: It's very hard to tell because culture shifts very quickly, but I think what you can see from this year's past ads is that there were a couple of very clear themes that bubbled up. One was this rise of the machine, and fear of View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • March 2024 (Revised April 2024)
  • Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States
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Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
  • February 2020
  • Technical Note

Talent Management and the Future of Work

By: William R. Kerr and Gorick Ng
The nature of work is changing—and it is changing rapidly. Few days go by without industry giants such as Amazon and AT&T announcing plans to invest billions of dollars towards retraining nearly half of their respective workforces for jobs of the future. What changes... View Details
Keywords: Human Resource Management; Human Capital Development; Human Resource Practices; Talent; Talent Acquisition; Talent Development; Talent Development And Retention; Talent Management; Talent Retention; Labor Flows; Labor Management; Labor Market; Strategy Development; Strategy Management; Strategy Execution; Strategy And Execution; Strategic Change; Transformations; Organization; Organization Alignment; Organization Design; Organizational Adaptation; Organizational Effectiveness; Management Challenges; Management Of Business And Political Risk; Change Leadership; Future Of Work; Future; Skills Gap; Skills Development; Skills; Offshoring And Outsourcing; Investment; Capital Allocation; Work; Work Culture; Work Force Management; Work/life Balance; Work/family Balance; Work-family Boundary Management; Workers; Worker Productivity; Worker Performance; Work Engagement; Work Environment; Work Environments; Productivity; Organization Culture; Soft Skills; Technology Management; Technological Change; Technological Change: Choices And Consequences; Technology Diffusion; Disruptive Technology; Global Business; Global; Workplace; Workplace Context; Workplace Culture; Workplace Wellness; Collaboration; Competencies; Productivity Gains; Digital; Digital Transition; Competitive Dynamics; Competitiveness; Competitive Strategy; Data Analytics; Data; Data Management; Data Strategy; Data Protection; Aging Society; Diversity; Diversity Management; Millennials; Communication Complexity; Communication Technologies; International Business; Work Sharing; Global Competitiveness; Global Corporate Cultures; Intellectual Property; Intellectual Property Management; Intellectual Property Protection; Intellectual Capital And Property Issues; Globalization Of Supply Chain; Inequality; Recruiting; Hiring; Hiring Of Employees; Training; Job Cuts And Outsourcing; Job Performance; Job Search; Job Design; Job Satisfaction; Jobs; Employee Engagement; Employee Attitude; Employee Benefits; Employee Compensation; Employee Fairness; Employee Relationship Management; Employee Retention; Employee Selection; Employee Motivation; Employee Feedback; Employee Coordination; Employee Performance Management; Employee Socialization; Process Improvement; Application Performance Management; Stigma; Institutional Change; Candidates; Digital Enterprise; Cultural Adaptation; Cultural Change; Cultural Diversity; Cultural Context; Cultural Strategies; Cultural Psychology; Cultural Reform; Performance; Performance Effectiveness; Performance Management; Performance Evaluation; Performance Appraisal; Performance Feedback; Performance Measurement; Performance Metrics; Performance Measures; Performance Efficiency; Efficiency; Performance Analysis; Performance Appraisals; Performance Improvement; Automation; Artificial Intelligence; Technology Companies; Managerial Processes; Skilled Migration; Assessment; Human Resources; Management; Human Capital; Talent and Talent Management; Retention; Demographics; Labor; Strategy; Change; Change Management; Transformation; Organizational Change and Adaptation; Organizational Culture; Working Conditions; Information Technology; Technology Adoption; Disruption; Economy; Competition; Globalization; AI and Machine Learning; Digital Transformation
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Kerr, William R., and Gorick Ng. "Talent Management and the Future of Work." Harvard Business School Technical Note 820-084, February 2020.
  • Research Summary

Overview

By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
  • May 2024
  • Case

A New Aiera for Equity Research

By: Joseph Pacelli, Charles CY Wang and James Barnett
Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Accounting Industry; Financial Services Industry; Technology Industry; United States
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Pacelli, Joseph, Charles CY Wang, and James Barnett. "A New Aiera for Equity Research." Harvard Business School Case 124-008, May 2024.
  • Summer 2024
  • Article

The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms

By: Hanna Halaburda, Jeffrey Prince, D. Daniel Sokol and Feng Zhu
In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries, beyond just the high-profile “Big... View Details
Keywords: Digital Transformation; Digital Platforms; AI and Machine Learning
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Halaburda, Hanna, Jeffrey Prince, D. Daniel Sokol, and Feng Zhu. "The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms." Journal of Economics & Management Strategy 33, no. 2 (Summer 2024): 269–275.
  • January 2017 (Revised March 2017)
  • Case

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
  • August 2018 (Revised October 2019)
  • Case

C3.ai—Driven to Succeed

By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
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Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

Side to Fintech White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/xijian View Details
Keywords: by Pamela Reynolds; Technology; Travel
  • January 2024 (Revised January 2025)
  • Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu
In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details
Keywords: International Strategy; Semiconductors; Smartphone; Government And Politics; Government And Business; Digital Infrastructure; 5G; Political Risk; Business and Government Relations; Global Strategy; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; AI and Machine Learning; Mobile and Wireless Technology; Leadership; Retirement; Corporate Strategy; Technology Industry; China; United States; Europe; Asia; Middle East
Citation
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Kirby, William C., and Daniel Fu. "Huawei: Resilience amid Autarky and Adversity." Harvard Business School Case 324-069, January 2024. (Revised January 2025.)
  • October 2019
  • Case

Leading Bank Leumi into the Future

By: Joshua D. Margolis, Allison M. Ciechanover, Nicole Keller and Danielle Golan
An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry... View Details
Keywords: Mobile Banking; Digital Banking; Fintech; Startup; Financial Services; Artificial Intelligence; Innovation; Efficiency; Organizational Change; Personal Development; Female Ceo; Banks and Banking; Mobile and Wireless Technology; Leadership; Organizational Change and Adaptation; Innovation and Invention; Disruption; Information Technology; Opportunities; Performance Effectiveness; Personal Development and Career; AI and Machine Learning; Financial Services Industry; Banking Industry; Israel
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Margolis, Joshua D., Allison M. Ciechanover, Nicole Keller, and Danielle Golan. "Leading Bank Leumi into the Future." Harvard Business School Case 420-063, October 2019.
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

members of the platform community policing themselves? Facebook, for example, has about 30,000 people working on curation of the Facebook platform. The problem is there are more than 2.5 billion users. Thirty thousand people, even with the help of View Details
Keywords: by Martha Lagace
  • 2016
  • Working Paper

Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940

By: Ai Hisano
This working paper examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the... View Details
Keywords: Food; Supply and Industry; Manufacturing Industry; Food and Beverage Industry; United States
Citation
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Hisano, Ai. "Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940." Harvard Business School Working Paper, No. 17-037, October 2016.
  • 2008
  • Conference Presentation

Betty Crocker and American Women in the Early Twentieth Century

By: Ai Hisano
Citation
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Hisano, Ai. "Betty Crocker and American Women in the Early Twentieth Century." Paper presented at the Graduate Students in American Studies Program Annual Meeting, Tokyo, Japan, 2008.
  • 2015
  • Conference Presentation

Creating ‘Natural’ Yellow: The Development of the American Dairy Industry at the Turn of the Twentieth Century

By: Ai Hisano
Citation
Related
Hisano, Ai. "Creating ‘Natural’ Yellow: The Development of the American Dairy Industry at the Turn of the Twentieth Century." Paper presented at the World Economic History Congress, International Economic History Association, Kyoto, Japan, 2015.
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