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Show Results For
- All HBS Web
(9,028)
- People (18)
- News (1,978)
- Research (6,158)
- Events (26)
- Multimedia (43)
- Faculty Publications (5,011)
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- 16 Nov 2010
- First Look
First Look: November 16, 2010
Francesca Gino, Lisa L. Shu, and Chia-Jung Tsay Publication:Emotion Review (forthcoming) Abstract Moral problems often prompt emotional responses that invoke intuitive judgments of right and wrong. While emotions inform judgment across... View Details
Keywords: Sean Silverthorne
- August 2023
- Case
Reimagining Hindustan Unilever (A)
By: Sunil Gupta and Rachna Tahilyani
In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
learning more advanced coding. Build shared platforms like the United Nations Development Programme’s Accelerator Labs. This network of small teams exchange information to combat a range of problems, from food shortages in Zimbabwe to... View Details
Keywords: by Lane Lambert
- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
for all to work forever" to Deepak Alse's, "Do not retire employees; treat them as part of an extended family where their services may be required." The timeliness of the issue was emphasized by information from Richard... View Details
Keywords: by Jim Heskett
- Fall 2022
- Article
China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics
By: Margaret Pearson, Meg Rithmire and Kellee Tsai
Contrary to expectations that economic interdependence might lessen security conflict between China and the U.S. and its allies, much of the contestation between China and several OECD countries has focused on firms and economic links. This paper explains the... View Details
Pearson, Margaret, Meg Rithmire, and Kellee Tsai. "China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics." International Security 47, no. 2 (Fall 2022): 135–176.
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
of intuition. Organizations that preclude intuition from their decision-making will never be, or cease to be, transformative." Others had a more expansive view of the role of judgment. As Donald Shaw put it, "Just because we have the View Details
Keywords: by James Heskett
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
valued not just because of how they are alike but of how they are different.” During her 10 years leading Catalyst, Lang pushed the organization to expand globally, fortified its endowment, invested in information View Details
Keywords: Susan Young
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
independent. "Firestone's historical excellence and disastrous response to global competition and technological innovation," writes Sull, "posed a paradox for industry observers: Why had the industry's best managed company... View Details
- October 2016 (Revised February 2020)
- Case
Dwayne 'The Rock' Johnson
By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
- Web
John H. McArthur | About
committee memberships, and consulting posts in business, government, education, and health care organizations around the world. For many years, he served as chair of Boston’s Brigham and Women’s Hospital (BWH), which sparked a lifelong... View Details
- March 2023 (Revised March 2025)
- Case
Accelerating AI Adoption in the U.S. Air Force
By: Maria P. Roche and Alexander Farrow
In August 2022, the Pentagon tasked U.S. Air Force Captain Victor Lopez to launch a new office for AFWERX, an Air Force innovation unit that leveraged commercial developers and military talent to acquire advanced technologies. This task was particularly arduous because... View Details
Keywords: Technological Innovation; Organizational Design; AI and Machine Learning; Adoption; Technology Adoption; United States
Roche, Maria P., and Alexander Farrow. "Accelerating AI Adoption in the U.S. Air Force." Harvard Business School Case 723-429, March 2023. (Revised March 2025.)
- 30 Jun 2022
- News
Scaling Hope
D’Antonio retired from Morgan Stanley, in 2016, to focus on his family, he quickly realized the need for more accessible information on addiction. What was available felt scattered and dense—written for experts, rather than laypeople.... View Details
- 14 Apr 2022
- Op-Ed
Let’s Move Forward from COVID—Without Forgetting What We’ve Learned
see-saw, many people still deal with COVID disruptions. Many people are still undergoing deep introspection about their life direction—and considering significant changes (in other words, quitting). People want more meaning from their work. The View Details
Keywords: by Hise O. Gibson and MaShon Wilson
- April 2024 (Revised November 2024)
- Case
Moderna: Pioneering a People Platform to Accelerate Science Innovation
By: Tatiana Sandino, Emil Dy and Samuel Grad
Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details
Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States
Sandino, Tatiana, Emil Dy, and Samuel Grad. "Moderna: Pioneering a People Platform to Accelerate Science Innovation." Harvard Business School Case 124-091, April 2024. (Revised November 2024.)
- November–December 2023
- Article
Keep Your AI Projects on Track
By: Iavor Bojinov
AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential... View Details
Keywords: Generative Models; AI and Machine Learning; Success; Failure; Product Development; Technology Adoption
Bojinov, Iavor. "Keep Your AI Projects on Track." Harvard Business Review 101, no. 6 (November–December 2023): 53–59.
- 2024
- Case
EPCorp: Convincing the C-Suite
By: Jacob M. Cook
In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details
Cook, Jacob M. "EPCorp: Convincing the C-Suite." Harvard Business Publishing Case, 2024. (Quick Case.)
- February 2022 (Revised January 2023)
- Case
Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation
By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:... View Details
Keywords: Hotel Industry; COVID-19 Pandemic; Labor; Business or Company Management; Emerging Markets; Information Technology; Operations; Strategy; Digital Transformation; Accommodations Industry; China; United States; Singapore; Germany; Hong Kong
Zhu, Feng, Yulin Fang, Bonnie Yining Cao, and Duan Yang. "Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation." Harvard Business School Case 622-071, February 2022. (Revised January 2023.)
- 2024
- Working Paper
Contributing to Growth? The Role of Open Source Software for Global Startups
By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein
How does participating in open source software (OSS) communities spur entrepreneurial growth?
To address this question, we analyze novel data matching accounts from GitHub—the largest OSS
hosting platform—to the universe of global software venture-backed firms... View Details
Keywords: Applications and Software; Open Source Distribution; Entrepreneurship; Business Growth and Maturation; Human Capital; Valuation; Corporate Strategy
Wright, Nataliya Langburd, Frank Nagle, and Shane Greenstein. "Contributing to Growth? The Role of Open Source Software for Global Startups." Harvard Business School Working Paper, No. 24-040, January 2024. (Revised August 2024.)
- 24 Jun 2021
- Blog Post
Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class
healthcare. After eight years in leadership roles at the Hospital for Special Surgery, Rentas joined the New York State Executive Chamber as Assistant Director of Health in 2020 amidst the COVID-19 pandemic. She has since returned to... View Details