Publications

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Information Technology Industry; United States; California

Web

What You Can Support - Alumni

and should be a force for good and is developing new insights and tools to address key societal challenges. Digital Innovation HBS is harnessing the latest technology to educate students, conduct real-world research, and provide lifelong... View Details

04 Dec 2019
Book

Creating the Experimentation Organization

simulation and rapid prototyping to optimize product development and R&D. “After that, I thought I was done,” he says. Since then, however, there has been a rise in new technology platforms that allows experimentation to innovate on... View Details

Keywords: by Michael Blanding

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

environments. CEOs have little idea what to expect in terms of health care policy, financial transactions, national security, and global trade—all of vital importance to themselves, their employees, and their stakeholders. Managerial... View Details

Keywords: by Bill George

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

Myopia” has sold more than 850,000 reprints, making it one of the best-selling HBR articles of all time. In 1983, Levitt penned another classic with the HBR article “The Globalization of Markets.” Besides popularizing the word “globalization,” he asserted that new... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

Web

2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability

experiences, but most were financial industry professionals located in the U.S.. More than 80% of the participants listed investment management, real estate, private equity, or banking as their industry. Figure 1: Share of Respondents by Industry The respondents... View Details

January 2022 (Revised February 2022)
Case

Envision Group

By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau

Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details

Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France

30 Aug 2016
First Look

August 30, 2016

patient-reported outcomes, at an accelerated pace. These comprehensive sets are integrated with electronic health records and incorporated into clinical practice, and they will underpin internal quality improvement and external... View Details

Keywords: Carmen Nobel

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

learning more advanced coding. Build shared platforms like the United Nations Development Programme’s Accelerator Labs. This network of small teams exchange information to combat a range of problems, from food shortages in Zimbabwe to... View Details

Keywords: by Lane Lambert

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

information technology that we have been expecting for several decades finally kick in, producing larger-than-expected productivity gains to fuel both higher wages and higher profits? How important was the... View Details

Keywords: by James Heskett

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details

Keywords: Margie Kelley

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

export-oriented policies have still fared much better than other policies, for example import substitution, even if they have not been an unqualified success. Policy implications What does this mean for economic policy, i.e. how are government policies View Details

Keywords: by Christian Ketels

2020
Working Paper

Bankruptcy and the COVID-19 Crisis

By: Jialan Wang, Jeyul Yang, Benjamin Iverson and Raymond Kluender

We examine the impact of the COVID-19 economic crisis on business and consumer bankruptcies in the United States using real-time data on the universe of filings. Historically, bankruptcies have closely tracked the business cycle and contemporaneous unemployment rates.... View Details

Keywords: Bankruptcy; Financial Distress; COVID-19; Insolvency and Bankruptcy; Financial Crisis; Health Pandemics; United States

SSRN

Read Now

August 2012
Case

Jess Westerly at Kauflauf GmbH

By: John J. Gabarro and Colleen Kaftan

Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider... View Details

Keywords: Applications and Software; Organizational Culture; Organizational Change and Adaptation; Change Management; Leading Change; Behavior; Salesforce Management; Social and Collaborative Networks; Planning; Web Services Industry; Germany