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Publications

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  • All HBS Web  (6,803)
    • People  (1)
    • News  (2,519)
    • Research  (3,713)
    • Events  (51)
    • Multimedia  (75)
  • Faculty Publications  (2,681)

Show Results For

  • All HBS Web  (6,803)
    • People  (1)
    • News  (2,519)
    • Research  (3,713)
    • Events  (51)
    • Multimedia  (75)
  • Faculty Publications  (2,681)
← Page 189 of 6,803 Results →
  • 01 May 2003
  • News

Customer Management

Keywords: Robert S. Kaplan, David P. Norton
  • 01 Jan 2003
  • News

Moving Mountains

  • 01 Nov 2006
  • News

Managing Multicultural Teams

Keywords: Jeanne Brett, Kristin Behfar, Mary C. Kern
  • 06 Jul 2014
  • News

Now at the Movies: Fully Reclining Seats

  • 28 May 2014
  • News

Advice for the Class of 2014

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Information
  • 01 Feb 2001
  • News

Ready for Take-Off

HBS was well-represented at Springboard 2000. Professor Myra Hart chaired the event and served on the steering committee with Angela Crispi (MBA '90), assistant dean and chief planning officer at the School. The following HBS alumnae were among the presenters: Barbara... View Details
Keywords: Spingboard
  • 01 Sep 2004
  • News

Joe Toplyn (MBA 1979)

For over twenty years, Boston native Joe Toplyn has written and produced television comedy. His credits include Late Night with David Letterman, for which he won four Emmy Awards; The Tonight Show with Jay Leno; The Late Show with David Letterman; and In Living Color.... View Details
Keywords: comedy writing; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Motion Picture and Sound Recording Industries; Information
  • 01 Sep 2003
  • News

Incentives and Operational Excellence

Operational problems can be the cause of an organization’s demise. Often they can be traced to poor controls in interorganizational settings, according to HBS associate professor V.G. Narayanan, a specialist in measurement systems and incentives. Narayanan’s... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Retail Trade
  • 01 Oct 1999
  • News

Eight Among Many: Antoinette J. ("Toni") Rapone

Behavioral ecologist Toni Rapone knows that natural selection is the law of the planet. But for the vibrant and down-to-earth MBA-cum-scientist, that knowledge comes from more than textbooks. Rapone, whose given name, Antoinette, honors... View Details
Keywords: Marguerite Rigoglioso
  • 31 Jul 2012
  • News

Lessons from Building a Business

Keywords: Corporate Services; Publishing Industries (except Internet); Information; Advertising, Public Relations, and Related Services; Professional Services
  • Career Coach

Genesia Tang

options. Having led recruitment efforts at both of her prior companies, Genesia can also provide insights on how to develop a winning resume and cover letter, as well as best practices for both behavioral and case interviews. Work... View Details
  • 26 Jan 2021
  • News

Clubs See Wealth in FemTech; Health Care Alumni Look at COVID Response

Clubs News Clubs News Club Webinars Explore Untapped Potential of FemTech The HBS Women’s Association of Greater New York (HBSWANY), and the HBS Association of Northern California (HBSANC) each hosted a virtual panel discussion last month exploring the overlooked... View Details
Keywords: Margie Kelley
  • Web

1.12 Clearance for Return | MBA

week, at 617-495-5711. Reason for Policy An important consideration in HBS' decision as to whether a student may continue in or return to residence and enrollment is the impact of the student’s presence on the community. A student who is injured, ill, or exhibiting... View Details
  • 01 Sep 2017
  • News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

(photo by Christina Gandolfo) Growing up in Bristol, England, I went to a very strict private boys’ school. But when I was 10 years old, my father took me on a trip to Los Angeles. Even though I was a child, I intuitively understood the appeal of Hollywood at the time,... View Details
Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information
  • 01 Jun 2013
  • News

School of Hard Knocks

Illustration by Richard Downs, Theispot.com When I was in sixth grade, I used to spend recess hiding under a truck in a garage at school. One of the few Caucasian students enrolled in what was my "neighborhood" school—on a Native American reservation in northern... View Details
Keywords: discrimination; Management, Scientific, and Technical Consulting Services; Professional Services
  • 03 Jun 2010
  • Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski
  • 18 Apr 2007
  • HBS Case

How Magazine Luiza Courts the Poor

The inspiration for a new case can strike at any time. For Harvard Business School professor Frances X. Frei, the time and place was one morning at home while reading The New York Times. An article on the front page of the Business section about an innovative Brazilian... View Details
Keywords: by Julia Hanna; Retail
  • Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details
Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior
Citation
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Milkman, Katherine L., Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp, and Angela L. Duckworth. "A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment." e2101165118. Proceedings of the National Academy of Sciences 118, no. 20 (May 18, 2021).
  • May 2020
  • Article

To Be or Not to Be Your Authentic Self? Catering to Others' Expectations and Interests Hinders Performance

By: Francesca Gino, Ovul Sezer and Laura Huang
When approaching interpersonal first meetings (e.g., job interviews), people often cater to the target’s interests and expectations to make a good impression and secure a positive outcome such as being offered the job (pilot study). This strategy is distinct from other... View Details
Keywords: Authenticity; Catering; Honesty; Selection; Impression Management; Interpersonal Communication; Behavior; Performance
Citation
Find at Harvard
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Gino, Francesca, Ovul Sezer, and Laura Huang. "To Be or Not to Be Your Authentic Self? Catering to Others' Expectations and Interests Hinders Performance." Organizational Behavior and Human Decision Processes 158 (May 2020): 83–100.
  • March 2020
  • Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details
Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
Citation
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Related
Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
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