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  • All HBS Web  (14,995)
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  • June 2020 (Revised October 2020)
  • Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
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George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
  • March 2010 (Revised May 2012)
  • Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details
Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States
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Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
  • 24 Oct 2017
  • News

What Managers Need to Know About Social Tools

  • Research Summary

The Economics of Enterprise IT

By: Shane M. Greenstein

Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details

  • 3 Jun 2023
  • Talk

Health Care Innovation Opportunities Created by COVID-19 and How to Make Them Happen

By: Regina E. Herzlinger
The crush of patients created by COVID enabled the creation of sites for care outside the traditional hospital, such as retail pharmacies, ambulatory surgery centers, urgent care centers, telemedicine, and wireless sensors. Public policy mirrored these changes by... View Details
Keywords: Policy; Health Pandemics; Health Care and Treatment; Innovation and Invention; Health Industry; Insurance Industry
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Herzlinger, Regina E. "Health Care Innovation Opportunities Created by COVID-19 and How to Make Them Happen." Harvard Business School Alumni Reunion, Boston, MA, June 3, 2023. (Link to cases described in this talk.)
  • March 2017
  • Teaching Note

Showpad

By: Frank Cespedes
Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details
Keywords: Business Startups; Growth and Development Strategy; Sales
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Cespedes, Frank. "Showpad." Harvard Business School Teaching Note 817-121, March 2017.
  • September 2006 (Revised November 2006)
  • Case

Cathy Benko: WINning at Deloitte (A)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
Jim Quigley, CEO of Deloitte and Touche's consulting practice, asks senior partner Cathy Benko to lead Deloitte & Touche's much publicized Initiative for the Retention and Advancement of Women (WIN). Benko, already the Lead Client Service Partner on one of Deloitte's... View Details
Keywords: Motivation and Incentives; Leadership Development; Talent and Talent Management; Personal Development and Career; Gender; Consulting Industry; United States
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McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Cathy Benko: WINning at Deloitte (A)." Harvard Business School Case 907-026, September 2006. (Revised November 2006.)
  • 12 Jun 2014
  • News

Second Wind

  • 20 Apr 2021
  • News

10 Things Your Artificial Intelligence Initiative Needs to Succeed

  • 07 Mar 2019
  • HBS Seminar

Petra Moser, NYU Stern School of Business

    OCT TechNovation: Accessing the Ideas Cloud

    Through a renewed focus on innovation and technology, NASA seeks to be an important catalyst for intellectual and economic expansion for the nation. Our inaugural TechNovation Speaker Forum gathered NASA employees from across the agency to listen to our special... View Details
    • 01 Sep 2023
    • News

    Solving for Z

    about the need to develop the technology with ethical guidelines in mind, such as preventing it from generating biased or inappropriate content. “The Gen Z employee is looking to understand the things we do not just from a business... View Details
    Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
    • Web

    Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

    Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Organize Care Around Med... Organize Care Around Medical Conditions To deliver more value, providers... View Details
    • 20 Apr 2017
    • Blog Post

    Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

    music, as major players make significant changes to their business model in an effort to adapt to technological changes. We are at a critical inflection point, and the opportunity to shape the direction of the industry inspires me... View Details
    Keywords: Entertainment / Media / Sports
    • October 2020 (Revised March 2024)
    • Case

    Experimentation at Yelp

    By: Iavor Bojinov and Karim R. Lakhani
    Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
    Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
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    Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
    • September 2024
    • Background Note

    Copyright and Fair Use

    By: David B. Yoffie
    The U.S. Copyright Office defines a copyright as “a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.” Two core principles of copyright are originality and fixation. A work is... View Details
    Keywords: AI and Machine Learning; Copyright; Lawsuits and Litigation; United States
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    Yoffie, David B. "Copyright and Fair Use." Harvard Business School Background Note 725-394, September 2024.
    • June 2003
    • Case

    IBM and Linux (A)

    By: Carliss Y. Baldwin, Siobhan O'Mahony and James Quinn
    In the fall of 1998, Dan Frye, member of IBM's emerging technologies and business team, is trying to decide whether to forge a strategic alliance with the Linux Development Community (LDC). Just two years earlier, IBM had its first exposure to an "open source" software... View Details
    Keywords: Mergers and Acquisitions; Open Source Distribution; Problems and Challenges; Alliances; Cooperation; Information Technology Industry; Information Technology Industry
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    Baldwin, Carliss Y., Siobhan O'Mahony, and James Quinn. "IBM and Linux (A)." Harvard Business School Case 903-083, June 2003.
    • Web

    HBS Fund - Alumni

    technology to educate students, conduct real-world research, and provide lifelong learning to alumni. Faculty, Case Writing, and Research Support HBS in attracting and developing outstanding faculty members whose research shapes business... View Details
    • December 2024
    • Case

    Yum China: People First

    By: David E. Bell, Shu Lin and Nancy Dai
    Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC’s milestone as the first Western quick-service chain in China to surpass 10,000 stores, with Pizza Hut exceeding 3,000 locations. This expansion was... View Details
    Keywords: Growth and Development Strategy; Franchise Ownership; Performance Efficiency; Expansion; Employees; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
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    Bell, David E., Shu Lin, and Nancy Dai. "Yum China: People First." Harvard Business School Case 525-038, December 2024.
    • October 2022 (Revised January 2025)
    • Case

    Founders First Capital Partners: An Approach to Capital Access Equity

    By: Brian Trelstad, Mel Martin and Amy Klopfenstein
    In June 2021, Kim T. Folsom, the founder and CEO of revenue-based financing firm Founders First Capital Partners (FFCP), must decide whether to issue another loan to OnShore Technology Group, an up-and-coming software validation company. FFCP provided revenue-based... View Details
    Keywords: Finance; Financial Instruments; Financing and Loans; Interest Rates; Investment Return; Revenue; Capital; Financial Services Industry; North and Central America; United States
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    Trelstad, Brian, Mel Martin, and Amy Klopfenstein. "Founders First Capital Partners: An Approach to Capital Access Equity." Harvard Business School Case 323-013, October 2022. (Revised January 2025.)
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