Publications

May 2010
Supplement

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Lisa D. Donovan

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Analysis; Product Launch

July 2024 (Revised September 2024)
Case

Shell’s Balancing Act: Resource Allocation and the Green Transition (Abridged)

By: David Collis and Haisley Wert

In mid-2023, amid pressure from climate change activists, shareholder activists, and confronting enormous uncertainty about the future demand for and price of fossil fuels, new Shell CEO Wael Sawan (Harvard MBA 2003) announced a change in strategy for the U.K. oil... View Details

Keywords: Oil ＆ Gas; Renewables; Forecasting Demand; Strategy; Energy; Climate Change; Resource Allocation; Corporate Strategy; Investment Activism; Organizational Change and Adaptation; Organizational Culture; Energy Industry

June 2010 (Revised December 2013)
Supplement

Hang Lung Properties and the Chengdu Decision (B)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong

Second phase of auction for a prime retail development parcel in Chengdu, China. Competition forces the firm to revisit all of its land purchase criteria. Hang Lung Properties is known for rigorous due diligence, for discipline in buying property, and for good... View Details

Keywords: Geographic Location; Auctions; Bids and Bidding; Infrastructure; Competitive Strategy; Valuation; Real Estate Industry; Chengdu

22 Jun 2007
Working Paper Summaries

Proprietary vs. Open Two-Sided Platforms and Social Efficiency

Keywords: by Andrei Hagiu; Video Game; Web Services

Fiscal Risk and the Portfolio of Government Programs

This paper proposes a new approach to social cost-benefit analysis using a model in which a benevolent government chooses risky projects in the presence of market failures and tax distortions. The government internalizes market failures and therefore perceives project... View Details

February 2004
Case

Bradman and Tendulkar, LLC

By: Ananth Raman and Vishal Gaur

An investment firm is trying to project inventory turns for Radio Shack, a chain of consumer electronics stores. The investment firm has access to public financial data but not to internal operational metrics. It needs to project inventory turns because inventory... View Details

Keywords: Forecasting and Prediction; Cash Flow; Demand and Consumers; Distribution Channels; Mathematical Methods; Valuation

December 1994 (Revised March 1996)
Case

Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

By: Nancy F. Koehn and Rebecca Voorheis

Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details

Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Food and Beverage Industry; United States

September 2012
Teaching Note

Vodafone Japan (A), (B) and (C) (TN)

By: Juan Alcacer

The series of three cases is used in Harvard Business School's (HBS) elective course "Competing Globally" as the second case in the first module (Why?: Strategies to create value globally) (See "Competing Globally: Course Note for Instructors", HBS 713-422). The module... View Details

Keywords: Telecommunications; Technological Innovation; Technology Strategy; Operations Strategy; Information Technology; Operations; Mobile and Wireless Technology; Strategy; Telecommunications Industry; Japan

May–June 2018
Article

What Most People Get Wrong about Men and Women: Research Shows the Sexes Aren't So Different

By: Catherine H. Tinsley and Robin J. Ely

Why have women failed to achieve parity with men in the workplace? Contrary to popular belief, it’s not because women prioritize their families over their careers, negotiate poorly, lack confidence, or are too risk averse. Meta-analyses of published studies show that... View Details

Keywords: Working Conditions; Gender; Equality and Inequality; Organizational Culture; Change Management

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March 2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details

Keywords: Leadership; Change Management; Social Entrepreneurship; Nutrition; Business and Community Relations

28 Dec 2020
Interview

Psychological Safety and Fearless Organisations

By: Amy C. Edmondson and Vesna Lucca

In This Podcast:
• The ugly and beauty in transformational change
• Why don’t all companies create psychological safety
• Her passion to create a better workplace
• Buckminster Fuller
• The importance of system thinking
• The power... View Details

Keywords: Psychological Safety; Organizational Culture; Transformation

June 2025
Supplement

Teleko: Managing Customer Retention

By: Eva Ascarza

This interactive tool is designed to enhance engagement with the Managing Customer Retention at Teleko case by allowing the student to explore and analyze key data from the experiment run in July (“July data”). Through this platform, the student can examine the... View Details

Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships

January 2020 (Revised October 2021)
Case

Zara: An Integrated Store and Online Model (A)

By: Antonio Moreno

In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe

01 Dec 2014
News

Nimble, Quick, and Adaptable

Entrepreneurs-in-Residence; fellowship programs; and a need-based loan reduction program for graduating students pursuing an entrepreneurial venture. The Harvard i-lab likewise offers skill-building workshops on everything from legal... View Details

Keywords: Julia Hanna

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

Cultural differences are important, but primarily as a matter of emphasis. For example, family leadership of business enterprises, including large companies, occurs in very similar ways in both [regions], but is more common in Asia. Li... View Details

Keywords: by D. Quinn Mills

14 Dec 2010
Working Paper Summaries

Regulating for Legitimacy: Consumer Credit Access in France and America

Keywords: by Gunnar Trumbull

Web

Data - Institute For Strategy And Competitiveness

reveals the share of industries serving a local market versus those competing with other regions; clusters of industries with particular local strength; and an area's performance in terms of employment,... View Details

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

June 2002 (Revised October 2002)
Case

Renewing Germany: Kohl's Legacy and Schroder's Dilemma

By: Huw Pill, Michael Linse, Marie-Anne Popp and Ingrid Vogel

The German economy has long been seen as the locomotive of European (and, on occasion, global) growth. Germany appeared to weather the stagflation of the 1970s more successfully than many other economies, and reunification in 1990 appeared to present opportunities for... View Details

Keywords: Macroeconomics; Economy; Policy; Germany