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Doing Business in a Divided World - Alumni

9:00 a.m. Welcome Srikant Datar, George F. Baker Professor of Administration, Dean of the Faculty 9:15 a.m. Roles, Responsibility, and Expectations: What Is Business Meant to Do? Two trends are increasingly converging across the United States, and shifting the... View Details

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

19 Jul 2020
Working Paper Summaries

Open Source Software and Global Entrepreneurship

Keywords: by Nataliya Langburd Wright, Frank Nagle, and Shane Greenstein; Computer

Web

Poor’s Manual: The Rise of Business Analysts - Railroads and the Transformation of Capitalism | Harvard Business School

maintenance managers to freight and purchasing agents. Accounting operations were centralized through a company treasurer, and daily accounting figures were fed into weekly, monthly, and annual reports. The deepening granularity of data... View Details

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

14 Jul 2016
Blog Post

Dating at HBS

discussion group, I came to respect him greatly. We always ended up on the same side of the arguments, and whereas I could teach him Finance he excelled in Technology and Operations Management, so we complemented each other’s skillset. We... View Details

November 2015 (Revised February 2016)
Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

26 Mar 2006
Research & Ideas

The Office of Strategy Management

strategy. We have also learned that: (a) Many organizations don't have a consistent way to even describe their strategy, other than in a large strategic planning binder. We believe strongly that organizations need to find a consistent, coherent way to translate their... View Details

Keywords: by Martha Lagace

August 1998 (Revised July 2002)
Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details

Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

January 2006 (Revised October 2006)
Case

Hewlett-Packard: The Flight of the Kittyhawk (A)

By: Clayton M. Christensen

Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such... View Details

Keywords: Management; Information Infrastructure; Innovation and Management; Product Development; Computer Industry; United States

01 Apr 2013
Research & Ideas

First Minutes are Critical in New-Employee Orientation

the new workplace. There's a lecture about the firm's history and another about standard operating procedures. There's a packet of information from human resources, emblazoned with the firm's logo, and maybe a coffee mug to match. The... View Details

Keywords: by Carmen Nobel; Web Services; Service; Telecommunications

1992
Book

Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

By: S. C. Wheelwright and K. B. Clark

Keywords: Product Development

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April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry