Publications

July 2010 (Revised December 2010)
Case

AdMob (A)

By: Mikolaj Jan Piskorski, Samuel Cohen and Nithya Vaduganathan

AdMob's CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Resource Allocation; Competition; Competitive Strategy; Expansion; Mobile and Wireless Technology; Advertising Industry

January 2003 (Revised June 2005)
Case

Multinationals as Engines of Growth?

By: Geoffrey G. Jones

Reviews the issues surrounding estimating the impact over time of multinationals on host economies. Uses a series of short historical case studies, including the role of United Fruit in the "banana" republics of Central America, oil and banking in Iran before the... View Details

Keywords: Business History; Multinational Firms and Management; Trade; Growth and Development; Corporate Entrepreneurship; Globalized Economies and Regions; Iran; United States; Malaysia; Japan

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29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

Microsoft's lead. "Microsoft is getting disrupted," Christensen said. But the Harvard Business School? While HBS is clearly poised for significant growth and serving its markets well, such campus-based View Details

Keywords: by Sean Silverthorne; Health

October 2022
Case

Ethena: A Go-to-Market Dilemma

By: Rembrand Koning and Stacy Straaberg

In November 2021, Roxanne Petraeus and Anne Solmssen, founders of Brooklyn-based software-as-a-service (SaaS) startup Ethena, were looking to expand their compliance training business. The founders hired Arnie Gullov-Singh, an outside revenue consultant, to advise on... View Details

Keywords: Decision Choices and Conditions; Judgments; Growth and Development Strategy; Business or Company Management; Business Strategy; Expansion; Segmentation; Technology Industry; United States; New York (state, US)

March 2002 (Revised August 2002)
Case

Microsoft.NET

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry

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Profile

Chris Hurst

deployed to Kuwait and Egypt, where he worked with international partners and supported the flow of engineer troops and materiel into the Middle East. These experiences, plus a subsequent civilian role managing infrastructure planning... View Details

Web

Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

more than twenty-five years ago to the impact and growth of his groundbreaking work in the current academic and financial communities. The Black-Scholes option pricing model established the everyday use of mathematical models as essential... View Details

08 Dec 2015
First Look

December 8, 2015

the impact of multinationals, the growth of business groups, and the conflicted relations between business and government. The book represents a unique comparative study of the complex and non-linear impact of globalization and the... View Details

Keywords: Sean Silverthorne

October 2008 (Revised September 2009)
Case

Procter & Gamble in the 21st Century (A): Becoming Truly Global

By: Rosabeth M. Kanter and Matthew Bird

Since the 1980s, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide... View Details

Keywords: Mergers and Acquisitions; Values and Beliefs; Globalized Firms and Management; Leading Change; Growth Management; Mission and Purpose; Organizational Change and Adaptation

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

companies students are interested in as well, from startups to high growth to the Fortune 500. Product management continues to be a popular functional area for students eager to use their general View Details

Keywords: Technology

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

“There are many more private equity firms than in the past, so it’s becoming difficult for them to generate returns and add value,” says Brian Baik, an assistant professor in the Accounting and Management Unit at Harvard Business School.... View Details

Keywords: by Michael Blanding; Financial Services

Article

Effects of Cultural Ethnicity, Firm Size, and Firm Age on Senior Executives' Trust in Their Overseas Business Partners: Evidence from China

By: Crystal Jiang, Roy Y.J. Chua, Masaaki Kotabe and Janet Murray

We investigate trust relationships between senior business executives and their overseas partners. Drawing on the similarity-attraction paradigm, social-categorization theory, and the distinction between cognition- and affect-based trust, we argue that executives trust... View Details

Keywords: Ethnicity; Culture; Management Teams; Cognition and Thinking; Networks; Globalized Firms and Management; Partners and Partnerships; Business Growth and Maturation; Size; Trust; China

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Read Now

30 Apr 2018
Blog Post

HBS Grad Drives Lori Systems to Success

vendors with trucks, one of the greatest barriers to African economic growth could be mitigated or even overcome. Hence the birth of Lori Systems, Josh's Kenyan-based start-up that uses a centralized electronic platform to connect willing... View Details

01 Jun 2018
News

Case Study: Tip the Scale

counts thousands of members throughout New England and New York, a market that Cummings believes could support 100,000 customers or more. In the last year, Cummings hired sectionmate Philip Giampietro as CFO, a signal of the company’s transition from startup to View Details

04 Oct 2016
Blog Post

Why We Recruit: CVS Health

of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more than 75 million plan members, a... View Details

Keywords: Health Care

23 Jun 2015
First Look

First Look: June 23, 2015

and patenting data for 1,315 employees at the Indian R&D center of a Fortune 500 technology firm, I exploit a natural experiment where the assignment of managers for newly hired college graduates is mandated by rigid HR rules and is... View Details

Keywords: Sean Silverthorne

June 2018 (Revised July 2018)
Teaching Note

Mark43

By: Thomas Eisenmann, Mitchell Weiss and Matt Higgins

Teaching Note for HBS No. 817-016. The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would... View Details

Keywords: Sales; Customers; Entrepreneurship; Applications and Software; Business Startups; Growth and Development Strategy; Decision Making; Technology Industry; District of Columbia; Los Angeles

January 2017
Teaching Note

SOHO China: Transformation in Progress

By: Charles F. Wu and Alexander W. Schultz

In 2016 against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of their new “build-to-hold” strategy. Founded... View Details

Keywords: Merchant Builder; Real Estate Development; Public Markets; China; Shared Office Space; Growth and Development Strategy; Property; Construction; Stocks; Financial Markets; Marketing Strategy; Real Estate Industry; Construction Industry; China