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  • March 2025
  • Teaching Plan

Wasabi Technologies (A) and (B)

By: N. Louis Shipley and Stacy Straaberg
Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston
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  • December 2023
  • Article

Intermediary Balance Sheets and the Treasury Yield Curve

By: Wenxin Du, Benjamin Hebert and Wenhao Li
We document a regime change in the Treasury market post-Global Financial Crisis (GFC): dealers switched from net short to net long Treasury bonds. We construct “net-long” and “net-short” curves that account for balance sheet and financing costs, and show that actual... View Details
Keywords: Bonds; Financial Markets; Financial Crisis; Asset Pricing
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  • 21 Jan 2016
  • Blog Post

HBS and the Arts

managing the investment of their assets. That being said, we also had the opportunity to advise clients on how to best achieve their philanthropic goals. To this end we were able to guide artists on establishing foundations to preserve their artistic legacy, View Details
Keywords: Nonprofit / Government; Entertainment / Media / Sports
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • 20 Mar 2012
  • Working Paper Summaries

The Stock Selection and Performance of Buy-Side Analysts

Keywords: by Boris Groysberg, Paul Healy, George Serafeim, Devin Shanthikumar & Gui Yang; Financial Services
  • October 1997 (Revised September 2003)
  • Case

Eli Lilly and Company: Drug Development Strategy (A)

By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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  • 2020
  • Working Paper

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details
Keywords: Self-employed; Occupation; Entrepreneurship; Social Entrepreneurship; Industry Clusters; Ethnicity; Immigration; Networks; United States
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  • September 20, 2019
  • Editorial

Why Asking for Advice Is More Effective Than Asking for Feedback

By: Jaewon Yoon, Hayley Blunden, Ariella S. Kristal and A.V. Whillans
Conventional wisdom says you should ask your colleagues for feedback. However, research suggests that feedback often has no (or even a negative) impact on our performance. This is because the feedback we receive is often too vague—it fails to highlight what we can... View Details
Keywords: Feedback; Advice; Advice Seeking; Feedback Culture; Advice Taking; Interpersonal Communication
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  • June 2020
  • Case

Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

By: Anita Elberse and Lizzy Woodham
Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March... View Details
Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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  • July–August 2021
  • Article

Lowering the Bar? External Conditions, Opportunity Costs, and High-Tech Startup Outcomes

By: Annamaria Conti and Maria P. Roche
We assess the heterogeneous impact of economic downturns on individuals’ decisions to bring high-technology ideas to the market in the form of new ventures. We thereby examine how worsening labor market conditions influence individuals’ opportunity costs of starting... View Details
Keywords: Necessity Entrepreneurship; Economic Conditions; Recessions; High-tech Startups; Opportunity Costs; Entrepreneurship; Economic Slowdown and Stagnation; Business Startups; Information Technology; Performance; Labor
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  • April 1978
  • Case

FTC and Listerine Antiseptic

By: Stephen A. Greyser
Keywords: Business and Government Relations; Misleading and Fraudulent Advertising; Pharmaceutical Industry
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  • 2018
  • Book

A Crisis of Beliefs: Investor Psychology and Financial Fragility

By: Nicola Gennaioli and Andrei Shleifer
The collapse of Lehman Brothers in September 2008 caught markets and regulators by surprise. Although the government rushed to rescue other financial institutions from a similar fate after Lehman, it could not prevent the deepest recession in postwar history. A... View Details
Keywords: Financial Fragility; Economic Risk; Investor Behavior; Behavioral Economics; Financial Crisis; Risk and Uncertainty; Financial Markets; Investment; Values and Beliefs; United States
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  • 01 Oct 2010
  • News

'Delay and pray' won't work for commercial real estate

  • 2017
  • Chapter

Globalization in Historical Perspective

By: Pankaj Ghemawat and Geoffrey Jones
This chapter explores the role that firms have played over time in promoting international trade and investment. It takes a chronological perspective and is organized around a first wave of globalization from the mid-nineteenth century until the 1920s and a second wave... View Details
Keywords: International Business; International Marketing; History; Marketing; Investment; Trade; Globalization
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  • Research Summary

Foreign Direct Investment, Finance, and Economic Development

Research has sought to understand how foreign direct investment affects host economies. This paper reviews the empirical literature, specifically addressing the question: How does FDI affect economic development of host countries and what is the role of local financial... View Details
Keywords: Foreign Direct Investment; Economic Development; Multinational Corporation; Finance
  • June 2002 (Revised October 2002)
  • Case

Renewing Germany: Kohl's Legacy and Schroder's Dilemma

By: Huw Pill, Michael Linse, Marie-Anne Popp and Ingrid Vogel
The German economy has long been seen as the locomotive of European (and, on occasion, global) growth. Germany appeared to weather the stagflation of the 1970s more successfully than many other economies, and reunification in 1990 appeared to present opportunities for... View Details
Keywords: Macroeconomics; Economy; Policy; Germany
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  • 1980
  • Chapter

Advertising and Public Relations

By: R. S. Tedlow
Keywords: Advertising; Advertising Industry; Public Relations Industry
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    Reviving and Restructuring the Corporate Sector Post-Covid

    The report commends the broad-based governmental actions initially taken to support the economy, citizens, and the corporate sector during the Covid pandemic. However, structural changes in our economies due to the pandemic, and growing corporate... View Details

    • January 2015 (Revised July 2015)
    • Case

    Jimmy Choo

    By: Anat Keinan and Sandrine Crener
    Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details
    Keywords: Luxury Brand; Fashion; Designer Brand; Shoe; Fashion Accessories; Retail; Entrepreneurship; Branding; Brand Positioning; New Market Development; Entry Into China; Luxury Chinese Market; Global Brands; Growth Strategy; Jimmy Choo; Christian Louboutin; China; Globalized Firms and Management; Marketing Strategy; Market Entry and Exit; Luxury; Cross-Cultural and Cross-Border Issues; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; China; Great Britain
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    • February 1992 (Revised December 1994)
    • Case

    Birds Eye and the U.K. Frozen Food Industry (A)

    By: David J. Collis
    Describes the forty-year evolution of the U.K. frozen food industry, and traces the emergence, dominance, and the decline of Birds Eye. Its success is as a vertically integrated producer, distributor, and marketer of frozen foods that pioneers the industry in the U.K.... View Details
    Keywords: Business Growth and Maturation; Industry Growth; Vertical Integration; Food and Beverage Industry; United Kingdom
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