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Show Results For
- All HBS Web
(5,097)
- People (2)
- News (906)
- Research (3,727)
- Events (40)
- Multimedia (44)
- Faculty Publications (2,623)
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- Fast Answer
Bonds: data
expression (if applicable) and also select data types associated with the series by using the funnels. Select Insert to download the data into Excel. WRDS Select CRSP for Monthly Treasury Bonds Select GovPX for historical tick by tick treasury... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began competing in new categories, Aguirre... View Details
Keywords: by Julie Jette
- Profile
Juan Camargo
save gas money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
question for Bulletin readers in 2016 went to the issue of pricing: Eldercare and EAP benefit offerings tend to charge according to a per-employee, per-month (PEPM) pricing, often $0.30 or less. Should Wellthy adopt this standard structure—or differentiate the value... View Details
Keywords: Jen McFarland Flint
- Fast Answer
Aluminum industry: overview & statistics
- October 2006 (Revised March 2008)
- Case
2006 Hurricane Risk
By: Andre F. Perold and Erik Stafford
In May 2006, a resident of Key West, Florida had to decide whether to renew his policy to insure against hurricane damage. The policy would cost $13,000 for one year, $5,000 more than what he paid in 2005. At the same time, a wealthy California resident was... View Details
Perold, Andre F., and Erik Stafford. "2006 Hurricane Risk." Harvard Business School Case 207-075, October 2006. (Revised March 2008.)
- 1990
- Working Paper
Short Rates and Expected Asset Returns
By: K. A. Froot
Keywords: Risk Aversion; Risk; International Investing; Risk and Uncertainty; International Finance; Asset Pricing; Behavioral Finance
Froot, K. A. "Short Rates and Expected Asset Returns." NBER Working Paper Series, No. 3247, May 1990.
- 01 Dec 2017
- News
Year in Review 2017
edited by April White; illustrations by Jonathan Carlson RETAIL: Voice-Activated, One-Hour-Delivery Shopping MANUFACTURING: The Supply Chain Goes High Tech ENERGY: A Future of Lower Energy Prices MEDIA: Courting the Cord-Cutters... View Details
- 08 Jan 2008
- First Look
First Look: January 8, 2008
of luck is the share of the oil industry in the state's economy multiplied by the price of oil. The correlation is negative, suggesting that more reliance on luck is correlated with less individualism. We provide three short models that... View Details
Keywords: Martha Lagace
- September 2010
- Teaching Note
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510076. View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO),... View Details
Keywords: Martha Lagace
- 09 Aug 2016
- First Look
August 9, 2016
reframing distress as passion can improve observers' impressions of the expresser. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51433 Credit-Induced Boom and Bust By: Di Maggio, Marco, and Amir Kermani Abstract—Can a credit expansion induce a boom... View Details
Keywords: Sean Silverthorne
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of online business ideas include:... View Details
- 17 Aug 2010
- First Look
First Look: August 17
types of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the following... View Details
Keywords: Martha Lagace
- Web
Collections | Working Knowledge
markets, and more. Regulation and Compliance Global insights on regulation: navigating authoritarian regimes, ethics, healthcare gaps, and corporate integrity challenges. Marketing and Consumers Explore marketing insights—from transparency in tech to psychological... View Details
- 24 Apr 2014
- News
Helping India’s energy crisis, one bulb at a time
experience with Motorola Mobility, Yarlagadda saw a safe and economical solution. Yarlagadda developed a solar-powered LED lantern that turns a few hours of sunlight into more than double the lighting power. “I priced my lanterns at $25... View Details
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
threat of increased service competition," says Campbell. Differences Across Markets Customers and companies trade off between price and service. "Every customer has his or her own level of service sensitivity," says Buell.... View Details
Keywords: by Julia Hanna
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
recession has not been kind to marketers. In many multinationals, the positive financial impacts of recession-busting marketing plans have been obliterated by commodity price volatility and weaker-than-expected overseas earnings due to... View Details