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Show Results For
- All HBS Web
(10,074)
- People (41)
- News (3,257)
- Research (4,091)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,881)
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- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow market focus bypasses... View Details
Keywords: by Peter Jacobs
- 13 Mar 2007
- First Look
First Look: March 13, 2007
financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a management system that communicates and motivates Amanco's three high-level goals.... View Details
Keywords: Martha Lagace
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
their leaders to recognize the importance and take advantage of advances in communications technology to remain relevant and competitive. J. W. Carpenter reported that "Our study shows that without the capacity to absorb... View Details
- June 2017 (Revised August 2018)
- Supplement
Making Target the Target: Boycotts and Corporate Political Activity (B)
By: Nien-hê Hsieh and Victor Wu
Supplements the (A) Case. View Details
Keywords: Campaign Finance Reform; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (B)." Harvard Business School Supplement 317-131, June 2017. (Revised August 2018.)
- 02 May 2012
- What Do You Think?
Can the “Leadership Industry” Fulfill Its Promise?
ability to learn from "repeated failure" (Shadreck Saili), "a quest for integrity" (Adriano Pianesi), a combination of ego control and "ambition for the institution" (Bruno Coelho), communicating "where... View Details
Keywords: by Jim Heskett
- 01 Aug 2008
- Research & Ideas
Does Market Capitalism Have a Future?
Latin America, they're concerned that economic progress may not be fast enough nor redistribution of income sufficient to forestall more Chavez-type leaders. Many distrust government. The U.S. business community despairs of America's... View Details
Keywords: by Garry Emmons
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
withheld from the public. South Korea did the opposite, promptly disclosing all information regarding the virus. Information about the location of the infected cases was communicated via text messages to the public. There were two daily... View Details
- 29 Sep 2015
- First Look
September 29, 2015
dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design... View Details
Keywords: Sean Silverthorne
- 20 Jan 2010
- First Look
First Look: Jan. 20
globalization and liberalization have increased the competitiveness of product markets, one explanation for the trend towards decentralization could be increased competition. Of course there are a range of other factors that may also be at play, including human... View Details
Keywords: Martha Lagace
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- September 2024
- Case
Open Door Legal: Universal Legal Access
By: Brian Trelstad, Taylor Greenthal and Sarah Mehta
This case is about Open Door Legal (ODL), a San Francisco-based civil legal aid nonprofit. CEO Adrian Tirtanadi founded the organization in 2012 with a mission to achieve universal access to legal representation for all city residents. By 2024, ODL had opened four... View Details
- September 2019
- Exercise
Difficult Conversations (B)
By: Shikhar Ghosh and Shweta Bagai
The exercises can be used as a follow-up to the Yesware (A) case (#816-039), or in conjunction with any case that involves replacing a founding team member (and/or providing feedback to a top executive). This is a role-playing exercise, and has been carried out in the... View Details
Keywords: Firing; Feedback; Founders; Culture; Values; Neuroscience; Business Startups; Organizational Culture; Resignation and Termination; Communication; Emotions; Trust; Human Resources; Entrepreneurship
Ghosh, Shikhar, and Shweta Bagai. "Difficult Conversations (B)." Harvard Business School Exercise 820-056, September 2019.
- January 2002
- Case
Global Business Council on HIV/AIDS on World AIDS Day 2001, The
Explores the motivation for businesses to be concerned with the global AIDS epidemic. The formation of the council serves as an example of how business leaders are building a network of companies to develop an effective business response to AIDS-both through workforce... View Details
Keywords: Health; Social Issues; Global Strategy; Business and Community Relations; Growth and Development Strategy; Business and Government Relations; Health Industry
Barrett, Diana, and Daniella Ballou. "Global Business Council on HIV/AIDS on World AIDS Day 2001, The." Harvard Business School Case 302-086, January 2002.
- 01 Jun 2010
- Sharpening Your Skills
Sharpening Your Skills: Social Reporting
describe, simply and clearly, management's view of the relationships between financial and nonfinancial metrics. Companies like Philips, Novo Nordisk, Natura, and United Technologies are leaders in conducting and communicating integrated... View Details
Keywords: by Staff
- 09 Jul 2014
- Research & Ideas
How Business Leaders Can Strengthen American Schools
sponsor of the National Math and Science Initiative, helped to scale two projects: one focusing on improved training for science, technology, and math teachers, the other on improving advanced placement test results in the same areas. Reinventing the local education... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
Tyneski, Research in Motion "There will always be a need for specialized devices," argued Frank Tyneski, director of design integration at Research In Motion, maker of the popular Blackberry wireless communications handheld.... View Details
Keywords: by Sean Silverthorne
- 02 Feb 2004
- What Do You Think?
Leadership: A Matter of Sustaining or Eliminating Groupthink?
complex task requiring an almost messianic set of beliefs and the ability to communicate them in convincing ways. For a classic example of this, read Robert Caro's prize-winning biography of builder Robert Moses who transformed the... View Details
Keywords: by James Heskett
- 02 Oct 2000
- What Do You Think?
What Lies Beyond NAFTA?
economies. The conclusion is that it has created jobs on both sides of the border while sharpening the ability of Mexican companies to compete. The Mexican business community is learning to cope not only with foreign competitors, but also... View Details
Keywords: by James Heskett
- January 2025
- Case
Shifting Winds: DEI in Corporate America
By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane
In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details
Keywords: Disruption; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Talent and Talent Management; Customer Satisfaction; Diversity; Ethics; Corporate Accountability; Employees; Retention; Recruitment; Adaptation; Programs; Consulting Industry; Auto Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Motorcycle Industry; Technology Industry; Education Industry; United States; Massachusetts; Maryland; Tennessee; District of Columbia
Rose, Clayton S., Maisie Wiltshire-Gordon, and David Lane. "Shifting Winds: DEI in Corporate America." Harvard Business School Case 325-017, January 2025.