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  • 01 Mar 2004
  • News

Protecting against the Erosion of Brand Value

When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below what they would pay from... View Details
Keywords: Publishing Industries (except Internet); Information

    Frank A. Munsey

    Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine production affordable and profitable.... View Details
    Keywords: Publishing & Print Media
    • 14 Nov 2012
    • Research & Ideas

    New Agenda for Corporate Accountability Reporting

    about it, Ramanna continues. "We are dealing with something that is outside the price system, which makes accountants very uncomfortable. And outside the price system there is no common basis of... View Details
    Keywords: by Martha Lagace; Accounting; Energy; Utilities
    • 03 Dec 2018
    • Research & Ideas

    How Companies Can Increase Market Rewards for Sustainability Efforts

    flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
    Keywords: by Rachel Layne
    • 13 Mar 2017
    • Research & Ideas

    Hiding Products From Customers May Ultimately Boost Sales

    sushi restaurant where customers order from a fixed menu.” Next steps The mathematical model in the paper assumes a situation in which a retailer would sell all styles of a product at the same price (e.g., all fall sandals would be View Details
    Keywords: by Carmen Nobel; Retail; Fashion
    • 23 Sep 2013
    • Research & Ideas

    Status: When and Why It Matters

    like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best” Think of the Bugatti Veyron, for example, a car with 1,000 horsepower that goes 252 miles an hour. "The $1 million View Details
    Keywords: by Dina Gerdeman
    • 11 Mar 2008
    • First Look

    First Look: March 11, 2008

    because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism, which we refer to as the "clamped second price auction... View Details
    Keywords: Martha Lagace
    • September 2010
    • Teaching Note

    "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)

    By: Elie Ofek and Natalie Kindred
    Teaching Note for 510076. View Details
    Keywords: Customers; Adoption; Non-Renewable Energy; Fluctuation; Price; Innovation and Invention; Marketing; Motivation and Incentives; United States
    Related
    • 28 Apr 2016
    • Blog Post

    3 Concerns I Had about HBS

    general managers and leaders, not functional specialists. I am convinced that, like all things in life, my career will take me unexpected places. Selecting a very specific type of training is tempting, but rests on a fallacy: that my career will be predictable.  2: The... View Details
    • 20 Sep 2007
    • Research & Ideas

    How to be a Customer

    the contract price if the seller's costs clearly exceed expectations or promise to refer the supplier to a friend. You may want to do business with the same supplier again. (Why waste time on selecting another vendor from scratch?) If you... View Details
    Keywords: by John Quelch
    • 13 Aug 2018
    • Research & Ideas

    Women Heart Patients Have Better Survival Odds with Women Doctors

    became. Male doctors performance also improved when emergency rooms had more female doctors. For Huang, the price of that learning curve seems too high for women. “There's lots of these scenarios where people have to advocate, have to... View Details
    Keywords: by Rachel Layne; Health
    • Web

    Strategy and Technology - Course Catalog

    their products increasingly valuable if more consumers buy their product or if more complements become available. What are the implications for market tipping, pricing and growth strategies? Multisided Platforms (MSPs): The most important... View Details
    • 01 Oct 1998
    • News

    Supplying Demand

    a "warehouse club" store. Although it didn't have the item he wanted, Stemberg was struck by the store's low prices on office products. "I began thinking," he recalls, "why not start up a kind of Toys 'R' Us for office supplies?" Thanks... View Details
    Keywords: Paul Michelman
    • 30 Apr 2001
    • Research & Ideas

    Big Companies, Big Opportunities—Big Questions

    later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began competing in new categories, Aguirre... View Details
    Keywords: by Julie Jette
    • May 2011 (Revised July 2012)
    • Exercise

    Remicade/Simponi: Confidential Instructions for Johnson & Johnson

    By: Guhan Subramanian and Rhea Ghosh
    This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs. View Details
    Keywords: Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Europe
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    • December 2002 (Revised January 2004)
    • Background Note

    Note on Credit Markets

    By: Joshua D. Coval, Peter Tufano and Ivo Welch
    Covers various aspects of credit markets, including discounting and pricing, team structure, and default. View Details
    Keywords: Financial Markets; Marketing Strategy; Price; Groups and Teams; Organizational Structure; Credit
    Related
    • 01 Feb 2011
    • First Look

    First Look: Feb. 1

    Authors:Andrei Hagiu and Robin S. Lee Publication:Journal of Economics and Management Strategy (forthcoming) Abstract We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a... View Details
    • 25 Jun 2013
    • First Look

    First Look: June 25

    establishing some stylized facts about the fine-grained structure of large, real-world technical systems. Download working paper: http://ssrn.com/abstract=2277795 Pricing and Efficiency in the Market for IP Addresses By: Edelman,... View Details
    Keywords: Anna Secino
    • 30 Jul 2014
    • Lessons from the Classroom

    Teaching The Deal

    It's best to be nice when negotiating a business deal, but it's also OK to be aggressive in pursuing your interests—as long as you back up your position with facts. "If you're a seller and your price seems high, but it's justified in... View Details
    Keywords: by Dina Gerdeman; Education
    • 09 Jun 2009
    • First Look

    First Look: June 9

    potential approaches to establishing evidence of social influence in partially endogenous networks, and they may be especially persuasive in combination. Download the paper: http://www.hbs.edu/research/pdf/09-136.pdf Technology Innovation and Diffusion as Sources of... View Details
    Keywords: Martha Lagace