Publications
Publications
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(10,209)
- Faculty Publications (3,897)
- November 1991
- Case
Monsanto's March into Biotechnology (B)
Monsanto has yet to receive FDA approval for BST, a growth hormone for cows. Anti-BST groups have successfully lobbied Wisconsin and Minnesota, major milk producing states, to ban milk from BST-injected cows; the FDA has charged Monsanto with improperly promoting BST... View Details
- November 1991 (Revised April 1994)
- Case
Nucleon, Inc.
By: Gary P. Pisano
Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details
- November 1991 (Revised June 1997)
- Case
Micom Caribe (A)
By: David M. Upton and Joshua D. Margolis
Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
- November 1991 (Revised July 1995)
- Case
Body Shop International
Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details
- October 1991 (Revised January 2002)
- Case
Butler Lumber Company
By: Thomas R. Piper
The Butler Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of the... View Details
- fall 1991
- Article
A Rubber Mallet and a Two-by-four: The Concept of a Development Strategy
- October 1991 (Revised August 1993)
- Case
Acid Rain: Burlington Northern, Inc. (A)
Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details
- September 1991 (Revised December 1991)
- Case
Apple Computer (D): Epilogue
By: Michael Beer and Michael J. Gibbs
Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details
- September 1991 (Revised August 1994)
- Background Note
Note on Pharmaceutical Industry Regulation
Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
- September 1991 (Revised January 1992)
- Case
Allegheny Ludlum: Research and Engineering Resource Allocation
By: Dorothy Leonard-Barton and Geoffrey K. Gill
Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
- June 1991 (Revised February 1999)
- Case
Willow Creek Community Church (A)
Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details
- June 1991 (Revised April 1995)
- Background Note
Corporate Strategy: A Conceptual Framework
By: David J. Collis
Provides a conceptual framework for the study of corporate strategy. First describes previous perspectives on corporate strategy and then develops a framework of four elements: resources, tasks, structure, and industries. This framework can be used to explain the value... View Details
- June 1991 (Revised April 1997)
- Background Note
Managing the Multibusiness Corporation
By: David J. Collis
Lays out some ideas on how to restructure a multibusiness corporation. Identifies sixteen elements of organization design, and then applies contingency theory to argue that these elements need to be aligned with the tasks the corporation uses to create value across its... View Details
- April 1991 (Revised October 1993)
- Supplement
Cat Fight in the Pet Food Industry (C)
By: David J. Collis
Describes significant developments in the pet food industry in 1987 and 1988, focusing on the competitive interactions among the industry's major players. View Details
- April 1991 (Revised November 1993)
- Supplement
Cat Fight in the Pet Food Industry (D)
By: David J. Collis
Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players. View Details
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
- March 1991 (Revised December 1994)
- Case
Marks and Spencer Ltd. (B)
Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details