Publications

March 2020
Article

A Revolution in Economics? It's Just Getting Started...

By: Shawn A. Cole, William Pariente and Anja Sautmann

We have each experienced thrills and pain while supporting the mission of the Abdul Latif Jameel Poverty Action Lab, which facilitated many of the experiments described in the 2019 Nobel Prize citation. J-PAL in many ways seeks to fulfill what Angrist and Pischke... View Details

Keywords: Randomized Control Trials; Economics; Research; Innovation and Invention

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09 Mar 2017
HBS Seminar

Christine Exley, Harvard Business School

September 2009 (Revised April 2011)
Supplement

Integrated Project Delivery at Autodesk, Inc. (B)

By: Amy C. Edmondson and Faaiza Rashid

Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details

Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry

December 2020
Case

VIA Science (A)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details

Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan

March 1980 (Revised September 1982)
Case

Parker Brothers (B)

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product. View Details

Keywords: Safety; Risk Management; Product; Consumer Products Industry

Jan 30 2020
Testimonial

The Journey to HBS Executive Education

March 2007
Article

Authority, Risk, and Performance Incentives: Evidence from Division Manager Positions inside Firms

By: Julie Wulf

I show that performance incentives vary by decision-making authority of division managers. For division managers with broader authority, i.e., those designated as corporate officers, both the sensitivity of pay to global performance measures and the relative importance... View Details

Keywords: Motivation and Incentives; Performance; Risk and Uncertainty; Business Model; Globalization; Measurement and Metrics; Status and Position; Forecasting and Prediction; Business Divisions

Read Now

18 Dec 2013
News

A Sticky Situation

October 2015
Case

DPDHL Group: Employee Safety and Wellbeing

By: John A. Quelch and Carin-Isabel Knoop

Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details

Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East

January 1995 (Revised September 2011)
Supplement

Charlotte Beers at Ogilvy & Mather Worldwide (B)

Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout. View Details

Keywords: Organizational Change and Adaptation; Advertising Industry; Public Relations Industry

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

August 2018
Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin

Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details

September 2009 (Revised August 2013)
Case

Colombia: Organizing for Competitiveness

By: Jorge Ramirez-Vallejo and Michael E. Porter

The case is designed to explore the process of building competitiveness, particularly in an unstable environment, with a focus on organizing for competitiveness. View Details

Keywords: Microeconomics; Industry Clusters; Competition; Competitive Strategy; Colombia

May 2000
Exercise

Tyrell Web Developers Inc. (B)

By: Alan D. MacCormack and Andrew P. McAfee

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details

Keywords: Web Sites; Software; Product Development; Design; Internet

September 2016 (Revised November 2017)
Case

Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'

By: Robert J. Dolan

“A Warby Parker of mattresses? Somebody is going to do it. Why not us?” This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details

Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry