Publications

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome... View Details

Keywords: by Robert S. Kaplan

February 2001 (Revised June 2002)
Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas

Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry

October 2019 (Revised November 2019)
Case

C16 Biosciences: Lab-Grown Palm Oil

By: Jeffrey J. Bussgang and Olivia Hull

Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,... View Details

Keywords: Science-Based Business; Environmental Sustainability; Social Entrepreneurship; Product Development; Product Positioning; Venture Capital; Strategy; Decision Making; Food and Beverage Industry; Consumer Products Industry

November 2002 (Revised June 2003)
Case

NYSE vs. NASDAQ: International Competition

By: Estelle S. Cantillon and Tarun Khanna

Compares and contrasts the international strategies of the New York Stock Exchange and NASDAQ as they looked overseas for new sources of growth in the late 1990s. View Details

Keywords: Market Entry and Exit; Financial Markets; Globalization; United States

Find at Harvard

24 Jun 2008
First Look

First Look: June 24, 2008

Working Papers Firm-Size Distribution and Cross-Country Income Differences Authors: Laura Alfaro, Andrew Charlton, and Fabio Kanczuk Abstract We investigate, using firm-level data for 79 developed and developing countries, whether... View Details

Keywords: Martha Lagace

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

behaviors, and how different types of entrepreneurs are similar and different,” Applegate says. “These insights will enable us to do a better job of educating entrepreneurs, designing apprenticeships and providing View Details

Keywords: by HBS Working Knowledge

19 Jan 2016
First Look

January 19, 2016

Markets By: Baker, Malcolm Abstract—The link between measures of risk and return within the equity market has been very weak over the past 47... View Details

Keywords: Sean Silverthorne

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

an assistant professor at HBS in the marketing unit while Ariely is a professor of management science at MIT. Even when we have well-articulated stories about View Details

Keywords: by Martha Lagace; Publishing

20 Jan 2014
Research & Ideas

Language Wars Divide Global Companies

US software market, the company's core marketing team, and to tech industry analysts. Power struggles were constant. Neeley says that the... View Details

Keywords: by Kim Girard

2010
Working Paper

Agglomerative Forces and Cluster Shapes

By: William R. Kerr and Scott Duke Kominers

We model spatial clusters of similar firms. Our model highlights how agglomerative forces lead to localized, individual connections among firms, while interaction costs generate a defined distance over which attraction forces operate. Overlapping firm interactions... View Details

Keywords: Entrepreneurship; Geographic Location; Patents; Labor; Industry Clusters; Industry Structures; Relationships; Competitive Advantage; Technology Industry; California

Read Now

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Chatter, Microsoft's Yammer, and Jive Software's suite of namesake products. The global enterprise social software market is forecast to grow to $8.14 billion in 2019,... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

21 Jan 2014
First Look

First Look: January 21

associated with the program rollout, we use both population based morbidity measures from the Demographic and Health Surveys and health facility based mortality data as... View Details

Keywords: Sean Silverthorne

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

Our new data help to address important questions related to innovation and long-run growth dynamics. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52130 Harvard Business School Case 517-108 Tequila Patrón Tequila Patrón was one of View Details

Keywords: Sean Silverthorne

08 Oct 2013
First Look

First Look: October 8

Abstract—Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that View Details

Keywords: Sean Silverthorne

December 1991 (Revised October 1998)
Case

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West

Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details

Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry