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Show Results For
- All HBS Web
(9,964)
- People (41)
- News (3,231)
- Research (4,050)
- Events (42)
- Multimedia (158)
- Faculty Publications (2,842)
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- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- December 1997
- Case
California: The American Future?
By: Bruce R. Scott and Kevin Price
California has long been a lead state in terms of population growth, income, and societal norms. In the 1990s, California voters approved referenda to restrict benefits to immigrants and to prohibit affirmative action. Is this likely to be another leading indicator for... View Details
Keywords: Fairness; Governing Rules, Regulations, and Reforms; Policy; Laws and Statutes; Civil Society or Community; Public Opinion; California
Scott, Bruce R., and Kevin Price. "California: The American Future?" Harvard Business School Case 798-001, December 1997.
- 26 Feb 2013
- First Look
First Look: Feb. 26
case:http://hbr.org/search/213070-PDF-ENG Marketing Communications Teixeira, Thales S. Harvard Business School Case 513-041 This note identifies the main issues involved in the effective management of the marketing View Details
Keywords: Sean Silverthorne
- March 2022 (Revised March 2024)
- Case
DaVita Responds to COVID
By: Susanna Gallani and David Lane
Early in August 2021, DaVita CEO Javier Rodriguez was assessing the ongoing impact of the COVID-19 pandemic on his firm, which provided life-sustaining kidney dialysis to roughly 240,000 people. Effective infection control practices and information sharing had ensured... View Details
Keywords: COVID-19 Pandemic; Change Management; Communication; Talent and Talent Management; Fairness; Values and Beliefs; Corporate Accountability; Health Care and Treatment; Health Pandemics; Human Resources; Employee Relationship Management; Retention; Wages; Working Conditions; Leadership Style; Crisis Management; Organizational Culture; Health Industry; United States
Gallani, Susanna, and David Lane. "DaVita Responds to COVID." Harvard Business School Case 122-007, March 2022. (Revised March 2024.)
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
Street has conventional and not always accurate measures of a company's value," Sato says. "How do you communicate to shareholders that an investment is on track or not on track when you still might be years away from that new... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly and Company's European Operations. The drug... View Details
- 19 May 2003
- Research & Ideas
Expensing Options Won’t Hurt High Tech
harm entrepreneurial incentives are often the same people who claim that current disclosure is adequate for communicating the economics of stock option grants. The two positions are clearly contradictory. If current disclosure is... View Details
- 19 Apr 2016
- First Look
April 19, 2016
https://cb.hbsp.harvard.edu/cbmp/product/316140-PDF-ENG Harvard Business School Case 416-046 Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages Communicating persuasively is a critical skill for leaders of any team or... View Details
Keywords: Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
business community was swift and dramatic. Deutsche Bank froze the creation of 250 jobs in Cary. More than 100 business leaders, many from well-known companies, signed a letter to Gov. McCrory opposing the new state law. PayPal cancelled... View Details
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
students and their middle class and white counterparts, the gap persists. By age nine, African American and Latino students are on average three grade levels behind, and students from low-income communities are seven times less likely to... View Details
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
exploiting indigenous communities for the benefit of their new employers in the West? And a more hopeful question: Were there cases in which Western firms and rural Indian societies shared the licensing fees from herbal patents? "We... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and View Details
Keywords: Re: Multiple Faculty
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
the do-it-yourself approach rather than outsourcing to a market research firm is attractive in a cost-cutting era, but you risk getting no more than what you pay for. The opinions of convenience sample of an enthusiastic online brand View Details
Keywords: by John Quelch
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
Israel's Cellular Market (A) The case addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of Minister of Communications Moshe Kahlon in 2009–2010. The case highlights the... View Details
Keywords: Carmen Nobel
- 10 Mar 2015
- First Look
First Look: March 10
and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details
Keywords: Carmen Nobel
- 12 Feb 2013
- First Look
First Look: Feb. 12
Preannouncements under Market Uncertainty Authors:Ofek, Elie, and Ozge Turut Publication:Marketing Science Abstract A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such View Details
Keywords: Sean Silverthorne
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
fulfillment of community needs. (Of course, Friedman's formulation leaves the manager with two problems: the sum of consumer desires does not necessarily equal community need, and many—perhaps... View Details
Keywords: by Cynthia Churchwell
- October 2014
- Case
Teckentrup: A Door to Managing Difference
By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer
For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details
Keywords: Diversity Management; Corporate Values; Competitiveness; Demographics; Change Management; Transformation; Diversity; Ethnicity; Gender; Literacy; Nationality; Race; Residency; Corporate Accountability; Corporate Social Responsibility and Impact; Organizational Culture; Economic Growth; Fairness; Moral Sensibility; Values and Beliefs; Immigration; Employee Relationship Management; Civil Society or Community; Manufacturing Industry; Construction Industry; Consumer Products Industry; Europe; Germany; Russia; Turkey
Rose, Clayton, Jerome Lenhardt, and Daniela Beyersdorfer. "Teckentrup: A Door to Managing Difference." Harvard Business School Case 315-016, October 2014.