Publications

March 2000
Exercise

Developing Products on Internet Time: A Process Design Exercise

By: Stefan H. Thomke

This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details

Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition

28 Apr 2021
News

Liberty Mutual Insurance Elects George Serafeim of Harvard Business School to the Company's Board of Directors

September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

By: Jill Avery

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

11 Dec 2018
Blog Post

Recap of the 4th Annual Women in Investing Summit

the Summit experience on the @hbsadmissions Instagram, here’s the background on how I began investing, my experience at HBS, and career advice from the Summit. What made you... View Details

July 2000 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (A)

Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details

Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry

September 2012 (Revised September 2012)
Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder

The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details

Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru

February 2011
Exercise

Carbon Trading Simulation: Green Cement Inc.

By: Peter A. Coles

This simulation presents students the opportunity to experience firsthand the economics of carbon markets and permit trading. Each student has private role information about a company he or she manages. The student must make decisions about pollution-reducing... View Details

Keywords: Ethics; Investment; Markets; Agreements and Arrangements; Production; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Pollutants

April 2006
Case

Edison Schools, Inc.: From the Candle to the Light Bulb?

Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details

Keywords: Private Ownership; Public Sector; Education; Conflict and Resolution; Public Administration Industry; Education Industry; United States

Find at Harvard

17 Jan 2017
First Look

First Look at New Research: January 17

(pre-registered Experiment 3), and then were divided into minimal ingroups and outgroups in the laboratory. The findings offer mixed support for the hypothesis that novel... View Details

Keywords: Sean Silverthorne

January 1994
Case

China (B): Polaroid of Shanghai Ltd.

By: Debora L. Spar

Examines the experience of Polaroid of Shanghai Ltd. (PSL), a joint venture between the U.S.-based Polaroid Corp. and the Shanghai Motion Picture Industry Co., within the framework of China's foreign investment climate. Discusses the evolution of foreign investment in... View Details

Keywords: Joint Ventures; Foreign Direct Investment; China; United States

Teaching Interest

FIELD 2 (Jakarta, Indonesia)

By: Jeffrey F. Rayport

Field Immersion Experiences for Leadership Development (FIELD) is a field course giving first-year students meaningful and numerous opportunities to act like leaders, translating their ideas into practice.

As a complement to the case method, the field method... View Details

21 Feb 2022
Video

Professor Krishna Palepu: Integrated

Web

How Coaching Can Help You - Alumni

Interview preparation Offer evaluation and negotiation The coaching experience is unique to each individual. Coaches help alumni assess what is needed to move forward, work with them to address specific... View Details

26 Feb 2019
HBS Seminar

Christopher Hsee, University of Chicago Booth School of Business

01 May 2024
What Do You Think?

Have You Had Enough?

experiment work. Do please pass on the art and habit of asking questions of others. To my editors over the years—Sean Silverthorne, Danielle Kost, and Dina Gerdeman—who’ve... View Details

Keywords: by James Heskett

2023
Working Paper

Polarizing Corporations: Does Talent Flow to "Good" Firms?

By: Emanuele Colonnelli, Tim McQuade, Gabriel Ramos, Thomas Rauter and Olivia Xiong

We conduct a field experiment in partnership with the largest job platform in Brazil to study how environmental, social, and governance (ESG) practices of firms affect talent allocation. We find both an average job-seeker’s preference for ESG and a large degree of... View Details

Keywords: Corporate Social Responsibility and Impact; Job Search; Talent and Talent Management; Wages; Attitudes